TechBytes with Keith Pieper, VP of Product Operations at Sovrn
Tell us about your role and journey into Advertising technology My first role in Ad technology was with AdNet who …
How Will Brands Engage Users in a World Without Likes
This fall, Instagram announced the platform is testing hiding “like” counts in the US after similar tests in countries including …
Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap
Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA). We are …
Putting Consumer Privacy First Leads to More Satisfied Customers
Brands that take consumer privacy seriously have more satisfied customers and deeper loyalty. Consider that strong security can increase customer …
Bain & Company Acquires Pyxis To Provide A Valuable New Dimension In Due Diligence and Investment Analysis
Bain & Company is acquiring Pyxis, a leading alternative data analytics firm, to complement its Advanced Analytics Group and bring unprecedented …
Measuring CCPA Preparedness of Big Data Companies: Facts and Insights
By now, you must have heard about the countless experiences of global Big Data companies and their battle with the …
TechBytes with Keith Pieper, VP of Product Operations at Sovrn
Could you tell us about your role and journey into Advertising technology? My first role in Ad technology was with …
Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
The technology industry has had a tumultuous year. Many organizations have come under fire for data misuse and questionable data …
How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?
In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing …
Understanding Data Is a Science, but Not All Marketers Have the Right Formula
For people, knowledge is power. For businesses, data is knowledge. With nearly everyone and everything connected to an IP address, …
It’s Time for Brands to Be Good Guys in the Consumer Data Privacy Relationship
Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and …
Comperemedia Releases 2020 Omnichannel Marketing Trends
Today, Comperemedia announced three omnichannel trends set to impact the marketing landscape in 2020 and beyond, backed by comprehensive market …
Blis Releases 2019 Retail State of the Nation Highlighting American Shopper Behaviors
Blis’ Real World Intelligence Offers Insight on How the American Shopper Behaviors are Evolving and How Brands Can Compete in …
Immuta Announces New Features to Strengthen Automated Data Governance
In 2018, consumer data breach incidents in the US cost companies $654 billion. Cyberattacks continue to target US companies, siphoning …
Data Breaches Cost U.S. Enterprises $654 Billion in 2018
Despite worldwide investments in information security products and services, cybercriminals exposed 2.8 billion consumer data records in 2018, costing more …
SRAX Continues its Global Expansion of BIGtoken, Enabling Consumers in the EU to Own and Earn from their Digital Data
Global data payment features have been released enabling all users to earn from their data SRAX, Inc., a digital marketing …
Fraud Evasion Must Start with Data Sources
Consumer data is ubiquitous in Advertising today; its role made only more vital by the digital landscape. The more we …
Global DMARC Adoption Report Reveals Nearly 80 Percent of Companies Leave Consumer Data Vulnerable
Study conducted by 250ok analyzed DMARC implementation across 25,700 domains in 10 sectors 250ok, an Indianapolis-based email intelligence platform, released …
Why We Should Introduce a Watchdog to Regulate Big Tech
Earlier last month, the UK government released a report calling for an investigation into the online advertising market, after fears …
Does Your Omnichannel Marketing Work? 3 Ways to Measure its Success
Tides are shifting in retail marketing. The final sale is no longer the end goal — certainly, it’s important, but …