Earlier last month, the UK government released a report calling for an investigation into the online advertising market, after fears …
Does Your Omnichannel Marketing Work? 3 Ways to Measure its Success
Tides are shifting in retail marketing. The final sale is no longer the end goal — certainly, it’s important, but …
TechBytes with Chad Engelgau, VP, Data Product Management, Acxiom
Chad Engelgau VP, Global Identity and Data Product Management, Acxiom Enterprise Customer Data is a critical resource in this age of data-driven …
A Penny For Your Thoughts: Can Consumers Become The Benefactors Of Our Own Data?
Have you ever heard someone say, “A penny for your thoughts”? I hear the expression regularly, but no one has …
ShareThis Announces New CEO and Doubles Data Business With New Clients and Partners
ShareThis’ Data DNA and Deep Learning Engines Fuel Year-Over-Year Growth Into Second Year ShareThis, the Sharing Intelligence company that delivers …
Interview with Fayez Mohamood, Co-founder and CEO, Bluecore
"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software." Tell us …
Rakuten Marketing Whitepaper – Avoiding Data Breaches: Understanding What Constitutes a Consumer Data Breach Under GDPR
This Rakuten Marketing Whitepaper Is the Latest in a Series of Industry Expert Thought-Leadership Content With the General Data Protection …
3 Reasons Why Marketers Should Welcome GDPR (Other Than Because It’s Required!)
Since the European Parliament and Council agreed upon the new General Data Protection Regulation (GDPR) in December 2016, GDPR has been on …
TechBytes with Jeff Smith, CMO and General Manager of Brands, LiveRamp
Jeff Smith CMO and GM of Brands, LiveRamp You can't deny that Omnichannel Customers are the latest emerging reality. As …