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consumer data

Bringing the Heat: How Independents Compete With Legacy Agencies Through Data and Analytics

In today’s highly segmented and overly saturated market, creativity and innovation are critical in driving success for brands, and the advertising experts that help guide their efforts can ultimately make or break the bottom line. This kind of expertise has been especially important when it comes to collecting, understanding, and actioning against the exorbitant amount of consumer data available, which continues to overwhelm many marketers lacking the right tools. Holding and big-name agencies and consulting firms at one…

Infogroup Data: 300% More Women Have Leadership Jobs Than 10 Years Ago

A recent analysis revealed 2.9 million U.S. women hold leadership roles in the workplace Women hold 300% more leadership jobs than they did 10 years ago, according to a recent Infogroup database research team analysis. For International Women's Day (IWD) on March 8, Infogroup, a leading-provider of data and data-driven marketing solutions, examined historical records from 2010 to 2020 of women who held leadership roles from entry-level management to top executives. IWD is celebrated yearly in March to promote women's…

TechBytes with Ben Barokas, CEO and Co-founder at Sourcepoint

Most US-based businesses are yet to fully-understand the CCPA guidelines. Tell us about the unique features of CCPA that empower consumers?  The focus of the CCPA is to safeguard data collected from Californian consumers by for-profit organizations handling higher levels of data (at least 50,000 consumers) or grossing over $25 million per year. In line with this, it also provides consumers with the ability to bring a legal case against companies in the event of a data breach; companies won’t be fined for overall lack of…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 3

Part 1 and Part 2 revealed fascinating angles on how to deal with Data Privacy. Yet, we found out that Data Privacy Day continues to be celebrated as an event. Instead, we should ensure that Data Privacy becomes a wholesome practice throughout the industry, delivering consistent guidelines to all the organizations included in the system. Recently, DoubleVerify (DV) announced the first programmatic platform certification program for comprehensive Connected TV fraud protection. We read how Sourcepoint's OTT data privacy…

TechBytes with Keith Pieper, VP of Product Operations at Sovrn

Tell us about your role and journey into Advertising technology My first role in Ad technology was with AdNet who built websites in Omaha, Nebraska. While there, I helped the company move from building websites to administering online display media for Ameritrade, also headquartered in Omaha. From there, I moved to Colorado to join an ad serving startup called MatchLogic. It’s been a fun and interesting road since that eventually led me to Sovrn today. What are your thoughts on the CCPA? How can the industry prepare…

How Will Brands Engage Users in a World Without Likes

This fall, Instagram announced the platform is testing hiding “like” counts in the US after similar tests in countries including Australia, Japan, Canada, and Brazil. Facebook has also begun to trial this formula in Australia, and Twitter may come on board as they consider how to create “healthier conversations” on the platform. But what will this mean for brands and the $6.5 billion influencer industry that has given them an inside view into their customers? When Instagram tested likes in Canada, a study found that 41%…

Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.*  California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020. With barely hours since its kick-off, a majority of the US businesses are still trying to standardize their CCPA data privacy guidelines. Those with a strong grip on the EU's General Data Protection Regulation (GDPR) may have a…

Putting Consumer Privacy First Leads to More Satisfied Customers

Brands that take consumer privacy seriously have more satisfied customers and deeper loyalty. Consider that strong security can increase customer satisfaction by almost 30% and the vast majority of customers, 87%, will take their business elsewhere if they don’t trust a company is handling their data responsibly. We’ve entered an era where brands must utilize data properly or risk losing customers— it’s that simple. Privacy protection has serious implications and has become the “new strategic priority.” Paramount in…

Bain & Company Acquires Pyxis To Provide A Valuable New Dimension In Due Diligence and Investment Analysis

Bain & Company is acquiring Pyxis, a leading alternative data analytics firm, to complement its Advanced Analytics Group and bring unprecedented accuracy and speed to the analysis of external consumer behavior data. By combining forces, Bain and Pyxis will help private equity, institutional and corporate clients gain a more detailed and accurate picture of their own customers, their competitor’s customers and the clearest opportunities for growth. Bain’s Private Equity practice counts alternative data analytics as a…

Measuring CCPA Preparedness of Big Data Companies: Facts and Insights

By now, you must have heard about the countless experiences of global Big Data companies and their battle with the General Data Protection Regulation also known as “GDPR” that passed in the European Union. GDPR was passed in 2016 and went into effect in 2018, yet businesses are still coming to terms with GDPR challenges and compliance standards. And now, a similar data privacy law is going to take effect in the United States, fortifying the already-stringent state laws. We are talking about the California Consumer Privacy…

TechBytes with Keith Pieper, VP of Product Operations at Sovrn

Could you tell us about your role and journey into Advertising technology? My first role in Ad technology was with AdNet who built websites in Omaha, Nebraska. While there, I helped the company move from building websites to administering online display media for Ameritrade, also headquartered in Omaha. From there, I moved to Colorado to join an ad serving startup called MatchLogic. It’s been a fun and interesting road since that eventually led me to Sovrn today. What are your thoughts on the CCPA? How can the industry…

Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy

The technology industry has had a tumultuous year. Many organizations have come under fire for data misuse and questionable data handling practices. And some of the biggest household names in technology and business have been tarnished for the way they knowingly or unknowingly use black hat methods to obtain and use consumer data for Marketing purposes. Only last month, Twitter admitted it inadvertently used users’ phone numbers, initially supplied to help bolster their security, to serve them ads instead. And who can…

How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?

In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing has never felt so near at hand as it does today. It is possible to envision a world in which data informs every Marketing decision, from creative on through to activation and measurement. Unfortunately, there are still a number of areas where the promise of people-based Marketing outstrips reality, and this is due to the fact that brands and their partners in large part must continue to rely on…

Understanding Data Is a Science, but Not All Marketers Have the Right Formula

For people, knowledge is power. For businesses, data is knowledge. With nearly everyone and everything connected to an IP address, information is continuously collected and stored on a massive scale. Raw consumer data is a hot commodity that often goes untapped for brand marketing and advertising campaigns, especially when it comes down to understanding the impact and results. This begs the questions, “How are businesses utilizing and incorporating consumer data in the decision-making process?” And “how can Data and…

It’s Time for Brands to Be Good Guys in the Consumer Data Privacy Relationship

Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and be the good guys of privacy and data rights. The average citizen is becoming aware that their digital identity is used for targeted advertising. They are beginning to understand the value exchange between the companies collecting their data and the companies buying their data. They’re also realizing, after high-profile data breaches and data misuse like Cambridge Analytica, that they’re not in control of that…

Comperemedia Releases 2020 Omnichannel Marketing Trends

Today, Comperemedia announced three omnichannel trends set to impact the marketing landscape in 2020 and beyond, backed by comprehensive market and consumer data, in-depth analysis and brand examples. “In the year ahead, expect to see big changes in the omnichannel marketing landscape, with themes around consumption habits, personal connection and physical storefronts making the biggest impact on brand relevancy and competitive strategy. We’ve identified three spotlight trends for 2020 that address how marketers will need…

Blis Releases 2019 Retail State of the Nation Highlighting American Shopper Behaviors

Blis' Real World Intelligence Offers Insight on How the American Shopper Behaviors are Evolving and How Brands Can Compete in Crowded Retail Landscape Blis, the global leader in real-world intelligence, released the third installment of its quarterly series around how the world behaves.Today, Blis Smart Platform provides unmatched transparency, accuracy and scale through three proprietary technologies: SmartPin, Smart Scale and Smart Places. This enables more effective planning, activation and measurement for marketers and…

Immuta Announces New Features to Strengthen Automated Data Governance

In 2018, consumer data breach incidents in the US cost companies $654 billion. Cyberattacks continue to target US companies, siphoning off close to $6.2 billion in Q1 2019 already. To enable companies to meet benchmark data governance standards and detect sensitive data lakes, Immuta announced advanced privacy-enhancing features to its industry-acclaimed Automated Data Governance platform. Immuta announced new updates to the Automated Data Governance platform at the ongoing Strata Data Conference, September 23-26, 2019.…

Data Breaches Cost U.S. Enterprises $654 Billion in 2018

Despite worldwide investments in information security products and services, cybercriminals exposed 2.8 billion consumer data records in 2018, costing more than $654 billion to U.S. corporations, according to ForgeRock’s 2019 U.S. Consumer Data Breach Report. Personally identifiable information (PII) accounted for 97% of the pilfered data including names, Social Security numbers, dates of birth and more. This highlights the fact that companies continue to struggle with the realities of the threat landscape, even though…

SRAX Continues its Global Expansion of BIGtoken, Enabling Consumers in the EU to Own and Earn from their Digital Data

Global data payment features have been released enabling all users to earn from their data SRAX, Inc., a digital marketing and consumer data management technology company, announces the launch of its BIGtoken platform within the 28 member countries of the European Union (EU). SRAX's entry into the EU's €40.5 billion ($44.7 billion) ad spending market enables European consumers to extract value for the use of their data by being paid for their data through the BIGtoken application. With BIGtoken, European consumers can…