consumer data

When it comes to gathering consumer data, organizations will usually field a simple survey or two. But stated data doesn’t provide all of the information businesses are looking for–especially in today’s digital-first, ultra-competitive…
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Did someone suggest you run a B2B text marketing campaign? The first question you would ask is – is SMS marketing suitable for B2B marketing? B2B works through a different model than B2C. While the B2C model focuses on selling products…
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Hi Ian, please tell us a little bit about your journey in the technology world and how your perspective changed in the last 2-3 years about the industry? IAN: I started in online instructional design in the early days, doing projects…
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New survey highlights growing consumer demand for holistic data privacy policies, increased transparency from brands, and simplified solutions to manage data Qonsent, the Performance Privacy  and consent experience platform, released…
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Privacy regulations and deprecation of Cookies have greatly disrupted digital targeting data. New Retailer Customer models help brands meet this challenge. Privacy regulations and deprecation of Cookies have greatly disrupted digital…
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David Cancel Named Executive Chairman Drift, the Conversation Cloud company, today announced that seasoned technology veteran, Scott Ernst, will join the company as chief executive officer (CEO) effective June 6, 2022. Ernst joins the…
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The first consent enablement platform names leaders from AT&T, WarnerMedia, Neustar, Comcast, LVMH, and Epsilon to the Board of Advisors Qonsent, the first consent enablement and consumer trust platform, announced several key new…
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Proprietary algorithm transforms data consumption by licensing and paying users for their data Streamlytics, a market maker in the ethical data space, continues to innovate with its latest development, a framework for valuing consumer…
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The success of the open internet relies on one thing: trust. When consumers don’t understand how their data is being used, they lose confidence in the brands and sites with which they interact. As an industry, adtech has a duty to…
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Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announced preliminary unaudited revenue for the fourth quarter of 2022 totaling approximately $19.7 million,…
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Award recognizes marketing technology leader’s combination of top-tier workplace policies, philosophies and employee experiences Resonate, the leading provider of A.I.-powered consumer data and analytics, announced it has been named as one…
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Skydeo launches *AccountsGraph B2B audience segments for account-based advertising on programmatic, CTV and social platforms. Skydeo launches *AccountsGraph B2B audience segments for account-based advertising on programmatic, CTV and…
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  Leading loyalty solution for the travel industry selects secure API-based financial data platform Pentadata as its account-linking partner Travel rewards program Thanks Again announced it has forged a partnership with Pentadata, a…
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Nation’s Leading A.I.-driven Consumer Data and Intelligence Firm Demonstrates Why Its Data Is Deeply Trusted by Leading Political Strategists Resonate, the leading provider of A.I.-driven consumer data and analytics, announced it has won…
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Industry webinar features discussion with Conviva on the top factors that influence content discovery for streaming Consumer data from Parks Associates reveals that 39% of OTT viewers access video services based on specific content…
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ID5, the leading identity solutions provider for digital advertising, has appointed Jessica Werner as senior director of publisher development and Rafael Marti as head of legal. Werner will be responsible for leading ID5’s business…
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Marketers Can Leverage Snowflake to Securely Source Fluent’s Health, Political, and Demographic Data Fluent, Inc., a leading data-driven, performance marketing company, has partnered with Snowflake, the Data Cloud company, to make its…
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Brightcove, Revry, and Washington Post share insights on attracting and retaining new video services subscribers and the role of niche services Consumer data from Parks Associates reveals 54% of US broadband households now combine one of…
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As marketers focus on implementing ethical data practices in line with changing data privacy norms, there are several factors that they need to keep in mind;  Neil Sweeney, Founder and CEO at Killi discusses a few: __________ Welcome…
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World’s leading target audience company powering a world where every business knows its audience GWI, the leading target audience company, announces the opening of its first APAC office this October in Singapore. Currently…
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