Browsing Tag

consumer data

Why We Should Introduce a Watchdog to Regulate Big Tech

Earlier last month, the UK government released a report calling for an investigation into the online advertising market, after fears that the rapid growth of online platforms is increasingly becoming a threat to the future of the UK news industry. Included in the report was the suggestion that online platforms should be placed under regulatory supervision, with the introduction of new codes of conduct that would work to rebalance the relationship between publishers and online platforms. This is just one way in which…

Does Your Omnichannel Marketing Work? 3 Ways to Measure its Success

Tides are shifting in retail marketing. The final sale is no longer the end goal — certainly, it’s important, but as competition for retail business intensifies, creating an exceptional consumer experience that increases lifetime value is taking priority. Retail brands are rethinking the way they approach marketing to consumers. Rather than designing channel-specific strategies that segment the marketing message, we’re seeing the focus move to a cohesive experience across all touchpoints. The strategy is called…

TechBytes with Chad Engelgau, VP, Data Product Management, Acxiom

Chad Engelgau VP, Global Identity and Data Product Management, Acxiom Enterprise Customer Data is a critical resource in this age of data-driven marketing. Chad Engelgau, VP, Global Identity and Data Product Management, Acxiom, spoke to us about the challenges in centralizing data and how enterprise customer data could be leveraged to deliver personalization at scale.Tell us about your role at Acxiom and the team/technology you handle. I am the VP of Product and Marketing at Acxiom Marketing Services. My team sets the…

A Penny For Your Thoughts: Can Consumers Become The Benefactors Of Our Own Data?

Have you ever heard someone say, “A penny for your thoughts”? I hear the expression regularly, but no one has ever actually given me a penny for my thoughts – or my data, for that matter. We live in a world where data is king; and yet, we have very little control over how our personal data is used for the financial gain of those that collect it. In light of data breaches, privacy concerns, and recent General Data Protection Regulations (GDPR) in Europe, perhaps it’s time we take the ownership and monetization back into our…

ShareThis Announces New CEO and Doubles Data Business With New Clients and Partners

ShareThis’ Data DNA and Deep Learning Engines Fuel Year-Over-Year  Growth Into Second Year ShareThis, the Sharing Intelligence company that delivers the largest independent consumer interest-and-intent data for targeting and analytics continued its year-over-year growth for its expanded data business. In line with this growth, the company announces that data veteran Dana Hayes, Jr. is taking on the CEO role; current CEO Kurt Abrahamson will take on the Executive Chairman role. ShareThis enables both agencies and brand…

Interview with Fayez Mohamood, Co-founder and CEO, Bluecore

"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software."Tell us about your role and how you got here? What galvanized you to start Bluecore? I am an engineer by training through both my undergraduate and graduate degrees. I started out my career in hardware and software design and simulation back in 2006. While that sounds very far from marketing technology, a lot of my training revolved around building solutions that required the need to transform and make…

Rakuten Marketing Whitepaper – Avoiding Data Breaches: Understanding What Constitutes a Consumer Data Breach Under GDPR

This Rakuten Marketing Whitepaper Is the Latest in a Series of Industry Expert Thought-Leadership Content With the General Data Protection Regulation (GDPR) deadline behind us, US brands are now under the gun and those uninformed and/or unprepared face real business risk. At the very root of GDPR is a drive to protect consumer data and drive more meaningful, authentic marketing experiences for online shoppers. Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven…

3 Reasons Why Marketers Should Welcome GDPR (Other Than Because It’s Required!)

Since the European Parliament and Council agreed upon the new General Data Protection Regulation (GDPR) in December 2016, GDPR has been on the forefront of many marketers’ minds. A year later, many companies are actively working with privacy and legal experts, implementing processes to become compliant. For some, this process is daunting and significantly affects the way they have been handling data. For others, it aligns with their current practices and is a mere formality for maintaining operations in Europe. However,…

TechBytes with Jeff Smith, CMO and General Manager of Brands, LiveRamp

Jeff Smith CMO and GM of Brands, LiveRamp You can't deny that Omnichannel Customers are the latest emerging reality. As omnichannel marketing begins to take prominence in retail, marketers are pressed hard to target customers that are real and measure the results of engagement in real-time. In 2018, people-based data management platforms hold the key to delivering true omnichannel experiences across digital channels. Jeff Smith, Chief Marketing Officer and General Manager of Brands at LiveRamp shares his insights on how …