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consumer engagements

Selligent Consumer Study Reports Seismic Shift in Consumer Spending Habits with 60% Prioritising Purchase of Essential Items

Global Index Shows Heightened Consumer Preference for Brand Flexibility and Real-Time Communications on Service Changes and Delays Selligent, the intelligent omnichannel cloud technology company, published its third annual Selligent Global Connected Consumer Index, a global study of 5,000 consumers focused on brand interactions and expectations. This year’s study finds seismic shifts in consumer behaviour and changing expectations from brands amid the ongoing effects of the global pandemic. Seventy-five percent of global…

Affle Strengthens Its Leadership Team by Appointing Martje Abeldt as Chief Revenue Officer – Affle RevX Platform

Affle (India) Limited, the leading consumer intelligence technology company, announced the appointment of Martje Abeldt as Chief Revenue Officer - Affle RevX Platform to strengthen its leadership team as part of Affle2.0 growth strategy. In his new role, Martje will drive business and platform growth for RevX, and will be based out of Singapore. An accomplished practitioner in digital domain, Martje joins Affle with 20+ years’ experience in leading and scaling high-growth businesses across AdTech, Mobile, SaaS, IT and…