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consumer intelligence technology

Affle Strengthens Its Leadership Team by Appointing Martje Abeldt as Chief Revenue Officer – Affle RevX Platform

Affle (India) Limited, the leading consumer intelligence technology company, announced the appointment of Martje Abeldt as Chief Revenue Officer - Affle RevX Platform to strengthen its leadership team as part of Affle2.0 growth strategy. In his new role, Martje will drive business and platform growth for RevX, and will be based out of Singapore. An accomplished practitioner in digital domain, Martje joins Affle with 20+ years’ experience in leading and scaling high-growth businesses across AdTech, Mobile, SaaS, IT and…

New Social Trust Index Measures Automotive Brand Trust in a #Fakenews Era

Converseon, a leading consumer intelligence technology and consulting firm that leverages human-centered machine learning to generate insights from unstructured social data released the Social Trust Index ("SoTI") for the automotive industry at the New York Automotive show. The index is the first to measure and rank expressed trust and distrust towards specific automotive brands in social media using advanced, accurate machine learning technology. The analysis, which ranked 18 brands on social data over the 18. Months…