Converseon, the leading AI powered consumer intelligence technology and insights firm, introduced a next generation version of its Predictive Reputation Intelligence Solution (PRIS), providing near real-time assessment of reputation and determination of reputation management decisions impact on business outcomes.

PRIS provides a range of enhanced features designed to provide faster and more actionable insights into reputation measurement approaches based on outcomes rather than historical behaviors.

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Key features include:

  • The ability to rapidly assess current reputation scores in near real time in comparison to the overall industry and key competitors
  • A diagnostic module to understand key drivers of reputation, including those “known and unknown” (and often missed through traditional survey techniques)
  • A breakdown of which attributes are most affecting reputation, such as ESG, brand trust and CX – metrics that are predictive of business outcomes, as well as shareholder value and sales
  • A business simulation view allowing users to “war game” various investments and understand the value of potential actions on business outcomes

“For too long, the lines tying reputation measurement to true business outcomes have been blurred, unclear and often sporadic,” said Rob Key, CEO, Converseon. “While business and communication leaders have intuitively understood the importance of reputation, they have until now lacked the required data, tools and information needed to proactively manage and invest intelligently and prove its value to the business.”

PRIS leverages client, conversation and social data, either through clients’ current social listening and CX platforms or direct, for analysis through its Conversus.AI “enrichment engine,” which combines advanced NLP classification, a proprietary “consumer memory” metric and predictive models using system dynamics. The solution, as a result, is able to assess only those metrics statistically proven to contribute to revenue and that affect sales and shareholder value, rather than viewing them as individual trends.

The enhancements follow the recent launch by Converseon of its “Decision Intelligence” solution, which leverages conversation data to predict business outcomes and quantify the likely impact of specific actions before they are taken.

Key says, as an example, PRIS was recently able to determine for a leading QSR brand how a proactive investment to improve reputation perception for “environmental issues” was likely to result in approximately $180 million of quarterly incremental value.

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The solution is offered via a subscription-based dashboard and API. PRIS is a key component of Converseon’s full suite of Decision Intelligence Solutions, which also includes complete CX, ESG and brand health, and product innovation modules.