Browsing Tag

Reputation Management

BMO Appoints Kimberley Goode as Chief Communications & Social Impact Officer

BMO Financial Group announced the appointment of Kimberley Goode as Chief Communications & Social Impact Officer. She will join the bank in August and report to Cameron Fowler, Chief Strategy & Operations Officer. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds Ms. Goode will lead a new team combining the Communications practice areas of Employee Communications, Media Relations, and Government Relations with the Purpose and Community Giving teams, creating a…

Marketing 360® Releases Case Study on the Power of a Strong Reputation

For many small businesses, online reputation is an afterthought. They strive to provide great service and take feedback seriously, but they're not keeping up with managing their reputation online. Online reputation is extremely important, as 87% of consumers read reviews online and 52% of consumers won't visit a business that has fewer than four stars. Businesses that have an above-average number of reviews earn 54% more annual revenue than those who don't (Womply). Reputation management is key to upholding a strong…

Widewail Joins The HubSpot App Marketplace

HubSpot Businesses Get Instant Integration of Customer Review and Reputation Management Solution Widewail announced today that it is now listed as a reputation management resource and application in the HubSpot App Marketplace, an ecosystem of valuable third-party integrations comprised of independent software vendors who have built an integration with HubSpot and comply with a set of requirements. Marketing Technology News: Jabmo Releases the CMO’s Guide to Account-Based Marketing Now, HubSpot customers that want to…

NetReputation.com Opens New Headquarters On Downtown Sarasota

Reputation management leader NetReputation announces the opening of its new company headquarters and main office in the historic KRESS Building, located in Downtown Sarasota, Florida.With the opening of its new KRESS Building location, NetReputation.com aims not only to accommodate the record-setting growth it has enjoyed in recent years, but also to expand the company’s award-winning suite of online reputation services and continue its track record of helping individuals and businesses manage their digital…

Asia Pacific Communications Leaders Optimistic for 2021 Despite Pandemic and Concerns Around Burnout and Mental Health

Brand Building, Strategy and Media Relations Key Focus Areas for Communications Teams Nearly nine-in-10 senior communications leaders are optimistic about the year ahead despite the challenges of navigating the global pandemic according to the results of a wide-ranging Telum Media survey released today. Unsurprisingly Covid and the global economy were cited as the biggest challenges for 2021. 450 senior in-house and agency communications professionals contributed to the Telum Asia Pacific Communications Survey from across…

Bria Burk Promoted to Director of Digital Marketing at Androvett Legal Media & Marketing

Androvett expands digital marketing capabilities with new role Androvett Legal Media & Marketing, with offices in Dallas and Houston, is expanding its digital marketing and media capabilities with the promotion of Bria Burk to Director of Digital Marketing. In her new role, Ms. Burk will oversee the firm's digital marketing capabilities for law firms, professional services firms and businesses. That includes working proactively to reinforce competitive positions, expand offerings, develop new business and enter into…

Ogilvy Names Julianna Richter Global CEO of PR & Influence

Ogilvy announced that Julianna Richter has been appointed Global Chief Executive Officer of Public Relations & Influence. In this role she will oversee all aspects of Ogilvy's global PR business which spans Reputation Management, Brand Influence, C-Suite & Advocacy, Media Influence, and Employee Experience and will be responsible for growing Ogilvy's PR & Influence operations globally and in North America. She will assume the role in January 2021. Commenting on the appointment, Andy Main, Global CEO of Ogilvy,…

Signal AI Announces “Dashboards” to Power the Rise of the Chief Communications Officer

Signal AI, a strategic communications tool provider that uses AI to interpret the world's media empowering better decisions, announced the launch of their new “Dashboards” product. The new AI-powered tool can compare competitors and index risk and opportunity in real time, reframing the way communication teams and leaders set out strategy and report to the C-suite. Signal AI has emerged as a leading disruptor in the PR and communications market recently through the use of “trainable” artificial intelligence, allowing…

Widewail Builds Trust, Drives Business With ‘Invite’, A New Personalized, Automated SMS Customer Review Generation Solution

As customer reviews become a major influencer on a business' success, Widewail, the leading reputation management, and social media engagement platform announced an expansion of its product suite with the launch of 'Invite', a proactive SMS-driven review generation tool. Widewail's Invite gives businesses another lever to pull to automatically and continually generate content via SMS and deliver a timely review response strategy that keeps customers engaged, satisfied, and loyal. Whether the business is a standalone…

Chatmeter Launches Improvements to Social Suite With Google Posts, Instagram Integration and Advanced Social Engagement Analytics

Chatmeter's Social Suite Allows Enterprise Businesses and Agencies to Manage and Engage Locally Through Social Media on a National Scale Chatmeter, the leader in local search marketing and reputation management, announces its new social analytics measuring tools including Google Post publishing for multi-location businesses, deeper integration with Instagram, and customizable reporting to Chatmeter's local brand management platform, LocationHQ. These new features will help enterprise businesses and marketing agencies…

HawkSoft Adds Integration with Agency Revolution to Deliver Marketing Automation to Independent Agencies

Agency Revolution allows agencies to personalize their customer communication and drive powerful automated campaigns HawkSoft and Agency Revolution are both insurtech companies serving independent insurance agents with a long history of collaboration. Today, HawkSoft announces that Agency Revolution's cloud-based marketing automation platform Fuse™ and HawkSoft's agency management system can integrate via HawkSoft's new Partner API. Mutual customers can sync data across both systems to access the depth of client and…

Reputation.com Pioneers Three New Breakthrough Products to Dramatically Improve Customer Sentiment and Drive Increased Revenue Growth

Leading Reputation Experience Management Company Brings Together Customer Experience and Online Reputation Management Reputation.com, provider of the first -- and only -- complete Reputation Experience Management (RXM) platform, announced three new innovative products: Reputation Score X, a next-generation tool that combines at-a-glance performance metrics with prescriptive analytics; Feedback Anywhere, an open platform integration layer that allows users to consolidate customer feedback from disparate data sources into…

Madwire Brings Award Winning Software, Marketing 360, to Canadian Market Through Torstar Partnership

Madwire announced that it has entered into a partnership with Torstar Corporation, a Toronto-based media company, to help bring their award winning, powerful marketing software to the small business landscape in Canada. Marketing Technology News: PagerDuty Data Reveals IT Teams Resolving Incidents Up To 63% Faster Than Before COVID-19 Pandemic Torstar will have exclusive access to Madwire's award winning software, Marketing 360, and marketing capabilities across Canada. The partnership will allow Torstar to expand the…

Greener SEO Announces New Services to Help Business Owners Get More Reviews

CEO of Greener SEO wants local businesses to understand the impact more reviews can have on helping with reputation management Greener SEO announced the immediate availability of a new service to help business owners get more reviews as well as manage their reputation online. "This will allow local as well as national businesses to easily get more Google reviews as well as getting reviews in other reputable review sites online," said Dominik Hussl, CEO at Greener SEO. Marketing Technology News: SalesHood Steps Up to…

5WPR Survey Determines People Want to Spend Their Money With Companies That Align With Their Values

5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has released their 2020 Consumer Culture Report and has found that 71% of all people surveyed find it important to them to buy from companies that align with their values. Even more notable, was the Millennials age group with 83% in agreement of its importance, illustrating the increasing trend towards cause marketing, especially in younger consumers. Marketing Technology News: Superson Collaborates with Google to Help Singles in Indonesia…

General Motors Approves Digital Air Strike as a Digital Certified Chat Vendor for Thousands of Automotive Dealers

Response Path A.I. Smart Assistant Meets General Motors' Rigorous Standards of Superior Technology and Service Digital Air Strike, the leading automotive consumer engagement technology company, announced it has been approved by General Motors (GM) as an approved Chat Partner in the Dealer Digital Solution program. All GM dealers who are eligible for this marketing program can now use GM - iMR Turnkey match funds to cover the cost of Digital Air Strike's AI-powered Response Path smart assistant, which generates more leads,…

MarTech Interview with David Benigson, CEO at Signal AI

"Augmented Intelligence is not only the weapon and shield of the future, but also the greatest human success story of the 21st century." Hi David, tell us about your role and journey into technology. My journey into technology wasn’t a conventional one! My career began in law, and I recall spending thousands of hours reviewing contractual documents in order to isolate specific information. Similarly, my parents run a successful executive search business where a key task is curating content for their daily…

SOCi Closes Oversubscribed $15 Million Series C to Expand Platform Capabilities and Solve Enterprise Localized Marketing Challenges

This latest round for the two-time Inc. 500 honoree comes from Vertical Venture Partners, Grayhawk Capital, Blossom Street Ventures, and new investor Ankona Capital SOCi, Inc., the leading social and reputation management platform for multi-location businesses, announced it closed an oversubscribed Series C funding round of $15 million co-led by Vertical Venture Partners, Grayhawk Capital, and newcomer Ankona Capital with participation from Blossom Street Ventures. SOCi closed its Series B in 2018 and has raised roughly…

The Data Behind Dealing with Negative Reviews

As is the case with many Marketing obstacles, the only way to address negative reviews is to approach them head-on. Businesses that develop a proactive reputation management strategy can actually benefit from negative reviews — using them as touchpoints to turn unhappy consumers into loyal advocates. In this post, reputation management professionals from SOCi examine the data behind negative reviews and explain how a sound review response strategy can help multi-location businesses win more customers and avoid a drop in…

NetReputation Named World’s Leading Reputation Management Company by Newsweek

Newsweek Recently Named NetReputation as the Industry Leader of Reputation Management Companies in 2020 Thanks to an Ever-Growing Scope of Strategies and Solutions and an Extensive Track Record of Success. With over four billion people using the internet around the world, maintaining a positive online reputation has never held more importance. Businesses must manage their identities online to uphold a good standing with their customers; people must do the same to support relationships both personally and professionally.…