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Consumer Intent

The Power of Recency in Reaching Your Prospects: How Consumer Intent Has Evolved

One of the biggest challenges facing today’s marketers is the need to quickly and cost-effectively acquire new customers. While the data landscape around consumer intent has changed drastically over the last decade, the average marketer’s approach to understanding it has not. Continued Reliance on Stale Data Stale data has always been a concern when it comes to marketing. Although it’s been a known issue since the days of Don Draper, it was never a top priority to solve, because frankly, there wasn’t a better option. To…