Browsing Tag

Consumer preferences

How Text-to-Speech Narration Can Improve Video Consumption

Today’s marketers know how challenging it is to attract and engage consumers in a climate where consumers are interacting with brands on multiple platforms every day. And, since new research shows that consumers’ attention spans are narrowing due to information overload, marketers need to be intentional in how they present information to connect with consumers. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds Video is becoming one channel that marketers are beginning to…

Smartly.io Reveals Key Insights for Social Advertising Post-pandemic

Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new research underscoring the role social media continues to play in how consumers shop and remain connected in a world changed by the pandemic. Conducted by Dynata, the global survey of 1,000 consumers in the U.S., UK, Germany, and Australia, explored consumer sentiment around social media today -- lending insights for brands to consider for their advertising strategies. Now more than ever, brands are…

Study: Businesses Must Become Agile, Adapt Quickly to Pandemic-Related Changes

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, released a new report—"COVID-19 Reshapes the Global Customer Engagement Landscape"—detailing changing consumer preferences and behaviors and how businesses and service providers need to transform their customer engagement strategies to become more agile and adapt to changes driven by the COVID era. This report follows the January 2020 Vonage Global Customer Engagement Report and captures unique insight about…