consumer research

Marketing teams’ mission is to speak to their audience in a compelling and effective way. As every great marketer knows, that often comes from deeply understanding your audience. And yet, the vast majority of marketers don’t have the…
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As the holiday season approaches, marketers need to balance engaging customers with marketing messages without overwhelming them and causing marketing fatigue. Our Optimove consumer research indicates that consumer confidence is on the…
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International Consumer Collective Powered by the Stagwell Marketing Cloud Stagwell, the challenger network built to transform marketing, has unveiled "Unlock Surveys," a new global research community, providing brands and researchers…
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Optimism is High Around Productivity Gains, but Impact on Creativity and Quality is Less Certain Marketing and communications professionals are rapidly embracing and experimenting with artificial intelligence—especially generative AI—in…
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StatSocial, the industry's leading social audience insights provider, announced today that marketers and researchers will have the ability to capture rich user insights from the social media giant, TikTok. StatSocial expanded its consumer…
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A brand's commitment to the environment being "very important" to consumers jumped from 31% in August 2022 to 43% in March 2023, a 39% increase in a little more than six months, according to two surveys of 400+ US consumers. About…
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Globally, Acer consumer PCs to be sold with pre-installed trial of McAfee’s security, privacy, and identity software McAfee Corp., a global leader in online protection, announces a five-year partnership with Acer, one of the world’s…
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The quantilope Academy will empower researchers to develop the skills and confidence to run advanced consumer research projects through a DIY approach. quantilope, a leading provider of automated consumer research, announced that it has…
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Audiense announced the acquisition of SOPRISM, the digital consumer insight tool which supports leading agencies and brands in developing their audience understanding. As part of the acquisition, Audiense will merge the SOPRISM team and…
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Retail Royalty: Excitement for the Platinum Jubilee drives US shopping spree, with 19% of Americans shopping for Jubilee-themed items ahead of the weekend American excitement for the Jubilee might outdo that of Ye Olde England,…
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It's never been more important to gain a 360-degree view of your customer. Omnichannel personalization is crucial to connecting with your brand's target audience, but there's a whole ecosystem of media and channels to negotiate. Just how…
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Key Findings Illustrate Critical Nature of Sustainability for Brand in 21st Century Boston Digital, a leading provider of digital marketing and brand services, issues the first in a series of four white papers focused on the role of…
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Martech Leader Undertakes Landmark Study that Shows Brands Must Merge In-Person and Digital Experiences and Provide Unprecedented Authenticity and Transparency CM Group, a portfolio of martech companies focused on multichannel digital…
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We are edging ever closer to the end of the era of the third-party cookie. While it means that marketers are going to have to make some big adjustments to adapt to a cookieless world, it also has the potential to herald a new age of…
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Getty Images, a world leader in visual communications, in partnership with Citi, the leading global bank, today announced the rollout of the Citi Diversity, Equity & Inclusion Imagery Toolkit that provides actionable resources and tools…
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Consumer expectations of retailers and the shopping experience have dramatically shifted, altering the digital landscape for the post-COVID future of retail brands. According to Appnovation’s latest consumer research, Digital Innovation…
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OAAA & Harris Poll Data Indicates that Increases in Commuting, Rise in Use of Contactless Technologies, Interest in Outdoor Dining/Activities & More Enhance the Impact of OOH Advertising Increased appetites for outdoor and shared…
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Radial prioritizes safe working conditions with anticipated holiday ecommerce surge Radial, a bpost group company, the leader in omnichannel commerce technology and operations, announced its plan to bring on more than 5,000 entry-level…
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Industry data from Reelgood shows shift to comedy genre in March after shelter-in-place orders New consumer data from international research firm Parks Associates reveals an increase in streaming video viewership during the COVID-19…
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