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Consumer Segments

Resonate Releases Four New U.S. Consumer Segments Based on Their Varying Comfort Levels with Business Reopenings

Consumer Intelligence Firm’s Analysis Finds the Majority of Consumers Are Still Reluctant to Return to Business as Usual Consumer intelligence firm Resonate, the leading provider of A.I.-driven customer data and intelligence, unveiled four new U.S. consumer audiences, broken down according to their willingness to engage with reopened businesses following the COVID-19 pandemic. Resonate has identified and developed deep profiles around the following audience segments and scaled them to the U.S. population of more than 220…