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consumer spending

Study: Consumer Spending and Marketing Budgets Set to Rebound in Q4 and 2021

OpenX released a new study with leading market research company The Harris Poll examining the variety of ways that both consumer behavior and marketing tactics have changed in 2020. From an economic perspective, the report paints a promising picture, and in a year when 54 percent of consumers say they are spending less money, and 61 percent of marketers have cut budget, both groups expect a rebound and return to normal in Q4 and 2021. Despite the pandemic, 58 percent of consumers expect to spend the same amount or more…

Navigating New Trends in Back-To-School Spending With Agile Consumer Insights

Understanding how consumers shop differently during this specialty season could lead to a multi-million-dollar shift in Sales The back-to-school shopping season is in full swing. In fact, in some parts of the country, particularly down South, children have already started classes. What we are learning as students of real-time consumer insights and Marketing trends is that seasonal shopping habits, for back-to-school, in particular, are shifting. No two categories are alike when it comes to buying preferences, and the…