Consumers

More Than Four in Five U.S. Consumers Consider Brand Sustainability Practices Important Inflation Is Impacting 2022 Consumer Priorities as Price and Value Gain in Consideration Europeans Place Even More Importance on…
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Two in five e-commerce users say counterfeit, illegal or unsafe products have negatively impacted their willingness to purchase products from these sites A new joint survey between Ipsos and EverC found that almost nine in ten US…
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Sprout Social’s 2022 Index finds that despite marketers’ interest in the metaverse, consumers are still slow to adopt as just one in four consumers anticipate using it in the next 12 months The past few years have proven that the only…
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Former marketing leader at Qualtrics joins Veriff's executive team as CMO to expand strategic marketing initiatives across the globe Veriff, a global identity verification provider, announced that Caroline Mogford is starting as Veriff's…
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CEO Bill Leslie Speaks on Panel of Entrepreneurs Soli , the company that activates corporate sustainability on an individual level to increase brand engagement, participated in the recent Princeton Founders Showcase held in New York…
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SHARE reimagines content distribution with peer-to-peer, pay-for-access microtransactions on blockchain Formless, Inc. announced that they began invitation-only, pre-release testing of the Share protocol. By leveraging blockchain, the…
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New analysis helps marketers to distinguish and demonstrate the sales lift for recency (recent) vs. iterative (repeat) advertising frequency NCSolutions offers free licensing of its patent-pending methodology to industry…
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The survey demonstrates a dramatic shift in financial behaviors of primary bank and credit union customers since 2020 Highlights: FICO today released a new report examining consumers’ shifting financial behavior and priorities.…
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Recently, AvatarBay announced the launch of its decentralized community which opens a new era of NFT. In Web2 and a centralized world, most brands and institutions are providers of information, content and products, where they acquire…
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Leading Data Platform Provider Will Feature Its Aunalytics Daybreak for Financial Services at Banking and Credit Union Events Throughout May Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise…
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New executive position underscores company’s commitment to accelerating growth via strategic first-party data analytics capabilities and proprietary technology platform Fluent, Inc., a leading data-driven performance marketing company,…
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Social media influences 71 percent of consumers' buying decisions. Social media is more prevalent than ever before and constantly changing. As a multi-location marketer, it can seem daunting to stay in the know with all of the most recent…
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Study Results Show It’s Crucial for Brands to Refine Their Metaverse Marketing to Drive Shopper Awareness and Adoption As retailers look to innovate new e-commerce experiences that rival in-store shopping, brands across a…
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As Schwazze strives to bring best-in-class customer service and product selection to customers across Colorado and New Mexico, the company invests in SiteSeer as its site selection and market analysis platform. SiteSeer Technologies,…
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Consumers want brands to not only provide options to call and message, but also connect the history of their interactions across both channels  LivePerson, Inc., a global leader in Conversational AI, today revealed the results from its …
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Beam partners with more than 100 brands, including Instacart, Roots Canada, and Parade, and 500+ nonprofits to make purchase-driven giving free for consumers while building community and lifting sales for mission-driven brands Beam…
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With new channels emerging and new trends taking hold, consumer expectations are always evolving. For marketers, it can feel like a moving target. It’s challenging to find the right way to engage an audience when consumer preferences are so…
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The Say-Do Gap between what consumers say and what they actually do is real, putting critical business decisions at-risk A new study from consumer insights platform DISQO released reveals that more than a third (38%) of consumers…
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Digital Out Of Home (“DOOH”) Music-Forward Streaming Leader Leverages SpringServe’s Ad Server to Bolster its Programmatic-First Approach Loop Media, Inc., a leading multi channel streaming platform that provides curated music video and…
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Phunware, Inc. , a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that PhunToken (PHTK) is now available on Uniswap. Ecosystem participants…
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