Consumers

CEO Bill Leslie Speaks on Panel of Entrepreneurs Soli , the company that activates corporate sustainability on an individual level to increase brand engagement, participated in the recent Princeton Founders Showcase held in New York…
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SHARE reimagines content distribution with peer-to-peer, pay-for-access microtransactions on blockchain Formless, Inc. announced that they began invitation-only, pre-release testing of the Share protocol. By leveraging blockchain, the…
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New analysis helps marketers to distinguish and demonstrate the sales lift for recency (recent) vs. iterative (repeat) advertising frequency NCSolutions offers free licensing of its patent-pending methodology to industry…
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The survey demonstrates a dramatic shift in financial behaviors of primary bank and credit union customers since 2020 Highlights: FICO today released a new report examining consumers’ shifting financial behavior and priorities.…
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Recently, AvatarBay announced the launch of its decentralized community which opens a new era of NFT. In Web2 and a centralized world, most brands and institutions are providers of information, content and products, where they acquire…
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Leading Data Platform Provider Will Feature Its Aunalytics Daybreak for Financial Services at Banking and Credit Union Events Throughout May Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise…
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New executive position underscores company’s commitment to accelerating growth via strategic first-party data analytics capabilities and proprietary technology platform Fluent, Inc., a leading data-driven performance marketing company,…
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Social media influences 71 percent of consumers' buying decisions. Social media is more prevalent than ever before and constantly changing. As a multi-location marketer, it can seem daunting to stay in the know with all of the most recent…
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Study Results Show It’s Crucial for Brands to Refine Their Metaverse Marketing to Drive Shopper Awareness and Adoption As retailers look to innovate new e-commerce experiences that rival in-store shopping, brands across a…
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As Schwazze strives to bring best-in-class customer service and product selection to customers across Colorado and New Mexico, the company invests in SiteSeer as its site selection and market analysis platform. SiteSeer Technologies,…
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Consumers want brands to not only provide options to call and message, but also connect the history of their interactions across both channels  LivePerson, Inc., a global leader in Conversational AI, today revealed the results from its …
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Beam partners with more than 100 brands, including Instacart, Roots Canada, and Parade, and 500+ nonprofits to make purchase-driven giving free for consumers while building community and lifting sales for mission-driven brands Beam…
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With new channels emerging and new trends taking hold, consumer expectations are always evolving. For marketers, it can feel like a moving target. It’s challenging to find the right way to engage an audience when consumer preferences are so…
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The Say-Do Gap between what consumers say and what they actually do is real, putting critical business decisions at-risk A new study from consumer insights platform DISQO released reveals that more than a third (38%) of consumers…
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Digital Out Of Home (“DOOH”) Music-Forward Streaming Leader Leverages SpringServe’s Ad Server to Bolster its Programmatic-First Approach Loop Media, Inc., a leading multi channel streaming platform that provides curated music video and…
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Phunware, Inc. , a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that PhunToken (PHTK) is now available on Uniswap. Ecosystem participants…
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Blockchain startup Kandola raises $450K in a pre-seed round led by Alpha Wave Global, Arcanum Capital, Polygon’s Sandeep Nailwal, Harsh Rajat (EPNS), others Kandola, a blockchain startup that offers a real-time decentralized chip to…
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As a multi-location business, you likely understand the importance of reputation management. Your business's online reputation can significantly impact potential customers and can make or break your sales. For instance, more than half of…
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New debut of Dolby ads also boosts consumers' overall perception of and intent to purchase NEXTGEN TVs New NEXTGEN TV advertising, including Dolby commercials from its latest marketing campaign which debuted on local television stations…
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It's never been more important to gain a 360-degree view of your customer. Omnichannel personalization is crucial to connecting with your brand's target audience, but there's a whole ecosystem of media and channels to negotiate. Just how…
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