Consumers

Half of Consumers Expect Reopening Delayed Until 2022 or Later Numerator, a data and tech company serving the market research space, reports a reversal in consumer comfort with reopening activities as concern over the Delta variant leaps. …
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Consumer spend data expert analyzes shifts from pre-pandemic behavior, predicts upcoming patterns Sensibill, the only customer data platform designed specifically for the financial services industry, shares this month’s …
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On average, 46% of respondents across five countries preferred viewing content on over-the-top (OTT) platforms, while 53% felt OTT platforms had the most immersive content   InMobi, world-leading provider of marketing and monetization…
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Your B2B website plays a crucial role in driving consistent demand, for this to happen, marketers have to engage with your readers and prospects with regularly updated information and value-add topics. This is where prospects and consumers…
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OTT platforms and their evolution are impacting a change in ad inventory pricing and strategy models. The Covid-19 pandemic has intensified the demand of OTT services. We are in the era of on-demand content because brands, publishers,…
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New customers, partnerships, and engagement statistics show market traction and an expanded patient population served mPulse Mobile, the leading provider of conversational AI and digital engagement solutions for the healthcare…
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BIGtoken Inc., the first privacy-focused, opt-in data marketplace where people own and monetize their data, has released insights on its summer travel study. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award After…
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Loop Media, Inc. (“Loop”), a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, announced the addition of three new channels to its DOOH (digital out of…
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Thirty-nine percent of consumers are drawn to colors when visiting a company's website. Small businesses should focus on colors that increase sales when designing their websites. About two-fifths of consumers (39%) are attracted to color…
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NextPlay Technologies, Inc, a technology solutions company building a digital business ecosystem for digital advertisers, consumers, video gamers and travelers, reported the appointment of Nithinan (Jessie) Boonyawattanapisut as the…
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New branding will advance ICSC’s purpose as the leading advocate for America and Canada’s Consumer Marketplaces ICSC announced the launch of its new “Innovating Commerce Serving Communities” brand positioning, reflecting the…
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New Study Identifies Five Personas to Inform Incentive Strategies for Loyalty, Rewards, and Brand Community Initiatives Marketers are challenged with striking the right balance between transactional engagement and tapping into deeper…
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Further Expands Loop Media’s Reach to Additional International Consumers   Loop Media, Inc., a leading multichannel digital platform streaming service that provides curated music video and branded entertainment channels for businesses and…
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Ooma, Inc., a smart communications platform for businesses and consumers, announced it is partnering with AppSmart®, the leading marketplace for businesses and technology advisors to find, buy and manage technology services, to offer Ooma…
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Yelp Audiences provides non-location based advertisers a way to reach Yelp’s audience when they are preparing to make a purchase KitchenAid sees success partnering with Yelp in campaign to support women-owned businesses Yelp Inc., the…
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Ooma, Inc., a smart communications platform for businesses and consumers, announced it has added Remote Control to Ooma Meetings, its videoconferencing platform, enabling instant collaboration and tech support. Ooma has also introduced…
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New research from Clarus Commerce reveals instant benefits are more impactful than loyalty points alone Consumer expectations have drastically changed throughout the course of the pandemic, and while consumers are raising…
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Consumers around the globe are more likely to think that their country is suffering from climate change than causing it, according to research from the newly-released Mintel Sustainability Barometer. An average of 44% of consumers globally…
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Ooma, Inc., a smart communications platform for businesses and consumers, announced it is partnering with Jazzware to provide unique and affordable unified communications and telephony solutions to the hospitality industry nationwide.…
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Unified Targeting test with PHD Media Denmark and Semasio bridges the gap between audience and contextual targeting, paving the way for the privacy-first era. Today Audi Denmark announced the results of a first-of-its-kind Unified…
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