content acquisition

Streaming Data Leader Pivots to Help OTT Platforms with Their Content Licensing Strategies Peerlogix, Inc., the recognized leader in the global OTT data-as-a-service space, announced its plans for a go-to-market strategy designed to promote a new Data Driven Content Acquisition offering. This newly productized use of the company’s unparalleled library of historic and real-time streaming viewership data – culled from more than 180 million households and tracking more than 50,000 premium TV shows and movies – will allow OTT…

Shorts International has appointed industry veteran Jeff Allen as president of ShortsTV (U.S.), the first and only 24/7 linear and OTT HD TV channel dedicated to short form video entertainment, and its Latin American channel TVCortos.  Reporting directly to Shorts International Chief Executive Carter Pilcher within Shorts Entertainment Networks, the U.S. subsidiary of Shorts International, Allen will oversee and manage all U.S. and Latin American operations including content acquisitions, sales and growth, programming,…

The Bazaarvoice Partner Program includes ratings and reviews providers and content acquisition partners, expanding the syndication of user-generated content between brands and retailers Bazaarvoice and Yotpo jointly announced a partnership that will provide Yotpo’s brand clients the ability to seamlessly syndicate customer ratings and reviews and visual user-generated content (UGC) to more than 1,900 retailer sites in the Bazaarvoice Network. The partnership with Yotpo is the first in the new Bazaarvoice Partner Program,…