Browsing Tag

content acquisition

Comscore Research Demonstrates Need to Move Beyond Panel-Dependent Methods in TV and Video…

PRNewswire Apr 28, 2021 0

With more than $70 billion of annual television and video spend at stake, the video advertising industry is at an inflection point as market providers have faced serious questions about the accuracy of their measurement and their…
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Native & Programmatic Advertising

Peerlogix Expands its OTT Data-As-A-Service Offerings

Globe Newswire Aug 27, 2020 0

Streaming Data Leader Pivots to Help OTT Platforms with Their Content Licensing Strategies Peerlogix, Inc., the recognized leader in the global OTT data-as-a-service space, announced its plans for a go-to-market strategy designed to…
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Entertainment

Shorts International Appoints Jeff Allen as President of ShortsTV (U.S.) and TVCortos

MTS Staff Writer Jun 11, 2020 0

Shorts International has appointed industry veteran Jeff Allen as president of ShortsTV (U.S.), the first and only 24/7 linear and OTT HD TV channel dedicated to short form video entertainment, and its Latin American channel TVCortos. …
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Content

Bazaarvoice Announces Yotpo Partnership, Launches Partner Program

MTS Staff Writer Feb 28, 2020 0

The Bazaarvoice Partner Program includes ratings and reviews providers and content acquisition partners, expanding the syndication of user-generated content between brands and retailers Bazaarvoice and Yotpo jointly announced a…
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