Content Activation

Rebranding to PathFactory Reflects The Vision to Power Data-Driven Content Delivery and Provide Marketers with a Path to Greater Relevance, Insight, and Revenue Today, a MarTech 150 RADAR company, LookBookHQ, announced the launch of PathFactory Content Insight and Activation Engine, subsequently rebranding themselves to PathFactory. Elle Woulfe, VP of Marketing at PathFactory, chatted with us at the time of this announcement, providing significant details on how they planned for their recent milestone and what it…

LookBookHQ PathFactory Engine Helps B2B Marketers Understand the Role Content Plays in the Buyer’s Journey and Connects Visitors with the Most Relevant Information When They Need It LookBookHQ is now renamed to PathFactory. LookBookHQ has announced the launch of PathFactory, the first Content Insight, and Activation Engine today. The most transformative new marketing technology since marketing automation, Path Factory Engine helps B2B marketers connect audiences at all lifecycle stages with the information they need,…