Content Authenticity Initiative

PhotoShelter's rigorous AI authenticity standards pave the way for content transparency in DAM PhotoShelter, the premier digital asset management (DAM) and content distribution platform for growing brands, is publicly announcing the launch…
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Adobe Firefly, Adobe’s family of creative generative AI models, is now commercially available Users can now choose to access Firefly through a standalone web application, Adobe Express and Adobe Creative Cloud…
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Adobe and NVIDIA will co-develop a new generation of advanced generative AI models Partnership will focus on deep integration of generative AI in creative workflows Both companies commit to content transparency and…
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Designed for Broad Adoption of Tools to Identify Source and History of Digital Content The Coalition for Content Provenance and Authenticity (C2PA), an organization established to provide publishers, creators, and consumers with opt-in,…
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Neu.ro is excited to join an amazing group of companies who form the CIA, dedicated to the creation of a simple, extensible and distributed media solutions. Neu.ro is excited to join an amazing group of companies who form the Content…
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Adobe, Arm, BBC, Intel, Microsoft and Truepic Form Coalition to Develop End-to-End, Open Standard for Tracing the Origin and Evolution of Digital Content A group of influential technology and media companies has partnered to form the…
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At Adobe MAX, Adobe announced the Content Authenticity Initiative, along with The New York Times Company and Twitter, aimed at developing an industry standard for digital content attribution. “Discerning trusted news on the internet is one…
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