Browsing Tag

Content Creation

TechBytes with Jeff Cheal, Director, Personalization, Campaign and Analytics Strategy, Episerver

Jeff Cheal Director,Personalization, Campaign and Analytics Strategy, Episerver Content creation practices are under a constant pressure to perform and deliver to meet sales expectations. The biggest factor to achieve ROI is -- Content Personalization. Earlier this year, Episerver had announced the launch of Episerver Advance to help organizations deliver individualized content to visitors everywhere they digitally engage. To better understand how marketers can align their ducks to create 'content that turns head', we…

TechBytes with Steven ZoBell, Chief Product & Technology Officer, Workfront

Steven ZoBell Chief Product & Technology Officer, Workfront Learning the clear definition of an Ideal Customer is the most critical aspect of understanding any business model. The martech landscape is witnessing a deluge of automation tools for Digital Asset Management (DAM) and Enterprise Content Management (ECM). Therefore, it becomes even more important for marketing teams to understand the Ideal Customer Profile (ICP) of any martech company to gauge if it would fit their budget and tech stack. To better…

Quantum to Present at Creative Storage Conference on Solutions to Accelerate Immersive Content Creation

Quantum's Jason Coari Will Host a Session at 2018 Creative Storage Conference Quantum Corp. announced that Jason Coari, scale-out storage solutions director, will speak at the 2018 Creative Storage Conference in Culver City, California. Coari will discuss how the need to produce higher-resolution, more immersive content in increasingly shorter timelines is becoming the new normal in post-production. As an initial step in supporting such a demanding production environment, many organizations have created a centralized…

Captiv8 Launches the First Self-Serve Marketplace Built on the Blockchain – Creator.ai

Creator.ai Will Enable Anyone Around the World to Monetize Their Creative Passions with Marketers Who Want Authenticity at Scale Captiv8.io, the world's largest AI influencer marketing platform, is launching Creator.ai, the world's first blockchain protocol for content creation. Creator.ai will revolutionize how content creators and marketers connect and do business by tokenizing the content creation industry through price transparency, programmatic trust, and a global platform. Over 90% of time spent online is on…

Wochit Adds PA Images and Deutsche Presse-Agentur to Growing Network of Content Partners

Deals Add Millions of Images, Videos from Leading UK and German Press Agencies to Platform’s Expansive Library of Video-Creation Assets Short-form video creation platform Wochit announced partnerships with PA Images, the UK’s leading news, sport and entertainment image provider, and Deutsche Presse-Agentur (dpa), Germany’s largest news agency, that will bring millions of new content assets to the company’s proprietary library of pre-cleared material. This library, which includes videos, images, infographics, social posts…

Interview with Alli McKee, CEO and Founder, Stick.ai

"The rise of AI-powered products forces us to double down on the human skills: communication, relationship building, storytelling. It enables us up to be more creative, as a whole." Tell us about your role and how you got here? What galvanized you to start Stick.ai? Communication is the world’s single biggest challenge today. We know visual communication is more effective, and yet we can’t do it because the vast majority of us aren’t designers. Our appetite to consume visual content has skyrocketed, yet our ability to…

Percolate Positioned as a Leader in Gartner Magic Quadrant Analysis for Content Marketing Platforms

Percolate Leads The Pack in The First-Ever Gartner Magic Quadrant Analysis for Content Marketing Platforms; Evaluation Based on Completeness of Vision and Ability to Execute Percolate, a leading Enterprise Content Marketing Platform has been positioned by Gartner in the Leaders quadrant of the "Magic Quadrant for Content Marketing Platforms 2018". This marks the debut for any such analysis of Content Marketing platforms from Gartner. Empowering marketers to manage integrated marketing campaigns and gain visibility into…