Browsing Tag

Content Marketing Strategies

Safety First: The Difficult Task of Staying Brand Safe in 2020

Have you ever analyzed if you are brand safe in 2020? Imagine you’re at a grocery store to pick up apples. You spot a bright red one you like– but directly next to it sits a putrid, rotting apple. Odds are you’re not going to buy the bright red one, just because of its proximity to the rotten one. The same principle applies to the content we see online. With the world seemingly moving at a break-neck pace, brand marketers need to be smart about where their messaging goes – and what content it’s ending up…

AI-Powered Personalization Drives Great Customer Experience

Kevin Bobowski Said That Personalization Technologies and Data Allow BrightEdge to Segment Customers into More Targeted Groups and Provide Them More Accurate Information 60 percent of marketers surveyed said they are likely to incorporate AI into their content marketing strategy –– up 17 points from last year’s 43 percent. The greatest reported benefit of AI is aiding marketers in a better understanding of the customer and driving productivity/ time savings. The greatest deterrents to AI-adoption are confusion on…