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content marketing

Fireside Chat with Lee Auerbach

Lee Auerbach talks about the dynamic elements driving B2B sales revenue model at Chatmeter. Know My Team Chatmeter’s sales team is around 20-strong. As most salespeople, money is the main motivator, but a large part of talent retention falls on office culture, achievement recognition, and growth. We have a small team, but the dynamic revolves around bonuses, commission, and office celebrations, whereas long-term sales are focused on promotions and seniority (and bragging rights). Tech-savvy teams I’d rate the team…

$150 Million Deal… Gannett Acquires PPC Giant WordStream

WordStream's Acquisition Marks An Exciting Chapter in Local Search Marketing and PPC Ecosystem  Gannett, the owner of USA Today, has officially announced WordStream's acquisition. The deal will cost Gannett $150 million, and it would enable the American media company to fortify their digital transformation journey. WordStream, founded by marketing influencer Larry Kim in 2007, is widely recognized as a leading provider of cloud-based SaaS solutions for local and regional businesses and agencies. The Online advertising…

TechBytes with Noah Brier, CTO and Co-Founder Percolate

Noah Brier CTO and Co-Founder, Percolate Content Marketing is the new buzzword. The digital transformation has led to the rise of Content Marketing as a form of engaging with prospects. We spoke to Noah Brier, CTO and Co-Founder, Percolate to understand how content marketing platforms could help marketers drive ROI. Tell us about your role at Percolate, the team and the technology you handle. I’m co-founder and CTO of Percolate, a leading Enterprise Content Marketing Platform. It’s a pretty broad role…

Kenscio Digital – Awarded the Most Trusted Marketing Partner at DMA Asia CMO Choice Awards 2018

The CMO Choice Awards was Instituted by DMAi (Data Driven Marketing and Advertising Association) Kenscio Digital was conferred with the prestigious title of 'The Most Trusted Marketing Partner' by a jury of nearly 100 Top CMO/CXOs during the DMA Asia CMO Choice Awards 2018. The jury from across Mumbai, Delhi and Bengaluru voted for Kenscio's 'Art of Being Relevant' and providing a higher ground to clients through its Competitive Intelligence Platform and Analytics Services, Open Time Personalisation, Omnichannel…

How to Acquire More & Better Customers with Digital Content, According to webSURGE

webSURGE Works with Ceos and Business-Owners to Increase the Quality and Quantity of Sales Leads to Improve and Increase Sales Results webSURGE offers business leaders ways to improve content with digital content: As a business leader, you need to make decisions that increase sales. But how can you close more sales without getting more and better leads? Answer: increase your online presence with digital content. What Is Digital Content? By "words," we mean keywords, keyword phrases, web copy, online content, and any…

Digital Marketing Agency (DMA) Named as Best SEO Company by Topseos.com

topseos.com, Has Named Digital Marketing Agency (DMA) as the Best SEO Company for May 2018 The independent authority on search vendors, topseos.com, has named Digital Marketing Agency (DMA) as the best search engine optimization company for May 2018. Each month the rankings are released, highlighting the leading and top contending digital marketing agencies assisting businesses in having their websites highlight at the top of search results in the major search engines. While there are thousands of companies offering…

The Rise of PathFactory: LookBookHQ’s Branding Evolution

Rebranding to PathFactory Reflects The Vision to Power Data-Driven Content Delivery and Provide Marketers with a Path to Greater Relevance, Insight, and Revenue Today, a MarTech 150 RADAR company, LookBookHQ, announced the launch of PathFactory Content Insight and Activation Engine, subsequently rebranding themselves to PathFactory. Elle Woulfe, VP of Marketing at PathFactory, chatted with us at the time of this announcement, providing significant details on how they planned for their recent milestone and what it…

Amplience Dynamic Content Unveiled to Further Refine CMS for Retail

Amplience Dynamic Content Is a Content Production, Management and Delivery Tool That Allows Retailers to Deliver Deeply Engaging and Targeted Shopping Experiences Amplience, the platform for retail engagement, announces the release of Dynamic Content, the next iteration of the company’s CMS for retail. Launched at this year’s Retail Engagement Summits in London and New York, Amplience Dynamic Content is a content production, management and delivery tool that allows retailers to deliver deeply engaging and targeted…

LookBookHQ Rebrands to PathFactory; Unveils New Content Insight and Activation Engine

LookBookHQ PathFactory Engine Helps B2B Marketers Understand the Role Content Plays in the Buyer’s Journey and Connects Visitors with the Most Relevant Information When They Need It LookBookHQ is now renamed to PathFactory. LookBookHQ has announced the launch of PathFactory, the first Content Insight, and Activation Engine today. The most transformative new marketing technology since marketing automation, Path Factory Engine helps B2B marketers connect audiences at all lifecycle stages with the information they need,…

ContentlyOne Unveiled to Deliver Intelligent Content for the Entire Customer Journey

ContentlyOne is First All-in-One Solution to Help Marketers Master Content for the Entire Customer Journey At the Marketo Summit, Contently announced ContentlyOne. ContentlyOne is the industry’s first all-in-one content solution. ContentlyOne is designed to empower marketers with the tools and expertise needed to master content for the entire customer journey. Included in ContentlyOne are three comprehensive, unified offerings: a leading content marketing platform, on-demand talent found only at Contently and expert…

Engaging Millennials Beyond Financial Milestones

Another Tax Day has come and gone.  For some, April 17 loomed large. Its passing was met with relief. For millennials, which next year are expected to become the largest generation at 73 million strong,1 it’s one of assorted financially related events that remain cloudy. Only 22 percent of millennials are aware how life events like getting married, having children or buying and selling a home impacts filing their taxes.2 What’s more, this important demographic that grew up during the financial crisis with volatile markets…

Mirriad Launches Highly Scalable In-Video Ad Unit 

Independent ComScore Research Demonstrates Reliability and Validity of Mirriad's Video Impact Score (VIS) Video technology company Mirriad has announced the launch of a new 10-second in-video ad unit supported by Mirriad’s Video Impact Score (VIS) designed to ensure advertisers can count on quality brand exposure within mainstream popular video content. This completes the first phase of establishing the first true standard for ‘in-video advertising’ by addressing key industry requirements for safety, verification,…

Interview with Andy Ramm, President and CEO, Alexa Internet

"Marketers invest in content to build and nurture long and fruitful relationships with customers that lead to loyalty and evangelism." Tell us about your role at Alexa.com, and how/why you came to the company. My role at Alexa.com includes building and developing the team, establishing the company’s culture, setting the overall direction and driving day-to-day decision making. I joined Alexa in 2013 because I have a deep affinity for data and analytics. Alexa processes billions of data points daily, and I was…

Uberflip Funding Could Solve a Bulk of Content Personalization Challenges

Uberflip's CEO Yoav Schwartz Reveals How His Company Had Been Preparing for SaaS Revenue Threshold for Two Years to Make The Latest Uberflip Funding Round Count  Last week, Martech 150 RADAR company and a leader in delivering personalized content experiences, Uberflip, had announced the closing of a $32 million USD Series A funding round led by Updata Partners. The cloud-based content experience platform leaped ahead of the competition, empowering B2B marketers to create personalized content experiences at scale.…

TechBytes with David Jones, Director, Product Marketing, Nuxeo

David Jones Director, Product Marketing, Nuxeo Managing Content has been a challenge for all types of organizations. Managing content is an opportunity to help companies better leverage their information and to gain new insights into their business. We spoke to David Jones, Director, Product Marketing, Nuxeo, to understand how their content service platform could benefit companies handling large amounts of data and how their offering helps with GDPR compliance. Tell us about your role at Nuxeo and the…

Interview with Lilian Leong, COO, 9GAG

"If you look at the trends in content marketing, it’s been the same, unchanging yet ever-changing. What works one minute might not work in the next." Tell us about your role at 9GAG and how you got here? What galvanized you to join a viral entertainment content marketing platform? I joined 9GAG in August 2016 as the Chief Operating Officer. I spent the first part of my career across different advertising operations (media, creative, promotions, events, direct marketing and digital). I was planning my next move to be…

New Evergage Study Highlights Personalization’s Increasing Importance and Impact

Nine of out 10 Digital Marketers See a Lift in Business Results from Personalization -- But More Than Half Say Their Organization's Personalization Maturity Level is Limited at Best There's no question about it: one size definitely doesn't fit all, with digital marketers saying that personalization is more important now than ever, according to a newly released annual study from Evergage and Researchscape International. As customers across industries have come to expect helpful, relevant and individualized cross-channel…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…

Personalized Content Experiences Gains Massive Boost with Uberflip’s $32 Million Funding

The Global Content Experience Platform Powers Lead Generation, Account-Based Marketing and Sales Enablement for Customers Including Schneider Electric, MongoDB, Stantec, and Pivotal Software A Martech 150 RADAR company and a leader in delivering personalized content experiences, Uberflip, has announced the closing of a $32 million USD Series A funding round led by Updata Partners. The cloud-based content experience platform empowers B2B marketers to create personalized content experiences at scale. Why You Should Read…

Brand USA Partners With Spotify And Five Emerging Artists To Launch Hear The Music, Experience The USA

Brand USA's Innovative New Campaign Uses Music as a Cultural Lens to Showcase Endless Possibilities for Travel in the United States Brand USA, the destination marketing organization for the United States, announced Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States. A unique exploration in sound, Hear the Music, Experience the USA interprets Bobby Freeman's iconic song, "Do You Wanna Dance?" through different musical genres…