Browsing Tag

content marketing

Accenture to Acquire MXM, a Content-Powered Digital Marketing Agency

Addition of Award-Winning Team Will Enhance Accenture Interactive's B2C Marketing Capabilities in North America Accenture has entered into an agreement to acquire New York-based digital agency, Meredith Xcelerated Marketing (MXM), a content-focused leader in integrated marketing, cross-channel strategy development and creative execution. The acquisition will bolster the capabilities of Accenture Interactive in creative services, data-led marketing execution, content strategy and digital marketing. MXM has superior…

Digital Marketing Spend Is $10,000 or Less for Nearly Half of Small Businesses

Survey of 351 Small Business Owners Reveals That Businesses Budget Modestly for Digital Marketing - Which May Be a Mistake, According to Industry Experts Nearly half (47%) of small businesses in the US spent less than $10,000 on digital marketing in 2017, according to a recent survey by Clutch, a B2B research, ratings, and reviews firm. Social media (54%), website (51%), and email marketing (36%) were key areas of investment. Augmented and virtual reality (AR/VR) represent a small but promising digital marketing…

Stoke Pulse Ties Content to B2B Deals for Real ROI Measurement

First-Of-Its-Kind Analytics Solution Helps Marketers Know the Impact Their Digital Content Has on Offline Sales Stoke, a full-service content marketing, and analytics agency launched Stoke Pulse at Adobe Summit in Las Vegas. Stoke Pulse is a first-of-its-kind analytics solution that helps B2B marketers close the gap between knowing how customers engage with content and understanding what that has to do with their offline sales. “Marketers are spending significant budget to develop and distribute digital content, and…

Content Update: Top MarTech Blogs for Every Marketer’s Platter

Served straight up, here are five MarTech blogs that our marketing analysts felt should make it your To-Do list this weekend. Enjoy. Seen And Heard At SXSW Interactive by Steven Cook This MarTech blog from CMO.com made it to our list by virtue of its uber cool insights and straight-to-point takeaways from the recently-concluded 32nd annual South by Southwest (SXSW) Conference. The article features insights by Adam Leidhecker, the Brand Strategist at Startup accelerator firm, Coplex; Anne Marie Stephen, CEO, Kwolia  and…

Payfone Launches Platform to Help Retailers Enable Better Customer Experience

Payfone, the world's leading digital identity authentication network, recently announced the launch of its Instant Experiences for Retail platform at the Shoptalk 2018 retail and ecommerce conference in Las Vegas, Nevada. The first-of-its-kind application programming interface (API)-based authentication platform helps retailers in three key areas: Instant account creation and increased guest checkout conversions: Decrease shopping cart abandonment and allow customers to instantly and securely create new accounts by…

Contextual Content and AI: The New Wingmen for Email Marketing Campaigns

The Performance of Your Email Marketing Campaigns Hold the Key to Measure How Well Buyers Respond to New Omnichannel Experiences and Preferences Offered to Them AI and personalization are definitely on the horizon for email marketers in 2018! According to the Email Marketing Industry Census 2017, by Econsultancy in association with Adestra, optimizing mobile email is the most trending technology for marketers to acquire, engage and retain their customers. With a certain overhaul coming to email marketing in 2018, I think…

Lionbridge Supports Growth with New Global Leaders in the Americas and Asia

Appoints Frank Sannella and Camilla De Villiers as Managing Directors to Lead Continued Business Development and Growth in the Americas and Asia, Respectively Lionbridge Technologies Inc., the world's most trusted global digital communications company helping brands deliver seamless, cross-cultural experiences, announced it has expanded its executive team across the Americas and Asia with the appointments of Frank Sannella as Managing Director (MD) of the Americas and Camilla de Villiers as MD of Asia. Adding Sannella and…

Aprimo Idea Lab and Article Editor Unveiled to Empower Content Marketers

Aprimo Idea Lab Solution Helps Marketers Move More Quickly from Ideation to Distribution of Higher Quality Content   In 2018, content marketing is critical to driving consumer engagement through personal and relevant conversations they desire. Aprimo, the leader in global marketing operations and digital asset management (DAM) technology, has announced the launch of Aprimo Idea Lab. The company also launched Article Editor within its DAM to support text-based content along with rich media content in one single,…

AI-Powered Yotpo Insights Unveiled for Direct Commerce Brands to Analyze Customer Feedback at Scale

Yotpo 'Insights' Runs on Artificial Intelligence to Give Brands the Ability To "Read" User-Generated Content to Facilitate Customer-Centric Business Decisions Yotpo, a leading user-generated content marketing platform, has announced the availability of their new feedback analysis solution “Insights” at Shoptalk, the world’s largest conference for retail and eCommerce innovation. Yotpo Insights enables marketing, customer service, and product teams to better understand customer feedback at scale, with real-time business…

Lionbridge Expands Executive Team, Names Ken Watson As Chief Technology Officer

Ken Watson Brings over Two Decades of Global Technology Experience, Will Lead Technology and Innovation as CTO at Lionbridge Lionbridge Technologies, the world's most trusted global digital communications company helping brands deliver seamless, cross-cultural experiences, announced it has named Ken Watson as its Chief Technology Officer (CTO). As they continue along a path of rapid evolution, innovation, and growth, Watson will support the company's technology transformation. Also Read: Marketing Evolution Adds Smart…

SourceMedia Debuts New Suite of Branded Content Products

Marketers Can Utilize Branded Content to Drive Marketing Outcomes, Push Customers Through the Sales Funnel SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology, and healthcare, announced the launch of a new set of Branded Content offerings. The new offerings equip marketers with the ability to dynamically target B2B audiences with branded content in the form of native advertising. The products also position SourceMedia to capitalize on the demand…

Shutterstock Expands Leadership Team

David Petts as Chief Revenue Officer, Lou Weiss Comes in as Chief Marketing Officer, Both Joining Lisa Nadler Who Became Chief Human Resources Officer in 2017 Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality assets, tools and services, announced the expansion of its leadership team with three hires over the last six months. David Petts as Chief Revenue Officer, Lou Weiss joins the company as Chief Marketing Officer and Lisa Nadler, who joined the company in 2017, as…

PowerPost Launches PowerIQ – First Virtual Assistant for Content Marketers

PowerIQ To Deliver AI-Driven Content Technology PowerPost, a leading content marketing platform, has today announced the launch of PowerIQ Virtual Assistant, a unique content intelligence technology that takes the guesswork out of content marketing. PowerIQ provides brand marketers access to real-time intelligence, competitive insights and identifies the most successful content produced by competitors and industry influencers. "PowerIQ is a cross between a virtual research assistant and a content coach. For…

Yext And Trustpilot Partner To Offer New Customer Reviews Integration

Latest Addition to the Yext App Directory Gives Customers a Streamlined Solution for Authentic Brand-Level Reviews Yext Inc., the leader in Digital Knowledge Management, announced an integration with Trustpilot, a leading global online review platform, that will allow Yext customers to collect and manage brand-level customer reviews. The integration gives businesses a streamlined solution for the management of brand-level customer feedback. Trustpilot, which currently hosts more than 40 million reviews of 210,000…

60% of Enterprise Marketers Set To Use Artificial Intelligence (AI) in Content Marketing Strategy This Year

Over 500 Surveyed Marketers Provide Insight on AI-Adoption Tipping Point, with Key Benefits Aligned Around Personalization and Customer Experience A new survey released by BrightEdge, the leader in enterprise SEO and content performance marketing, reveals marketers have become more receptive to the adoption of artificial intelligence technologies, such as machine learning, and their capabilities to deliver better customer experience and marketing performance. In its second annual "Future of Marketing" survey, BrightEdge…

Yext Launches New Preferred Partner Program

Agencies and Consultants Now Able to Bring the Power of Digital Knowledge Management to Their Clients Yext Inc., one of the leaders in Digital Knowledge Management (DKM), announced recently that it is launching the Yext Preferred Partner Program, a new program created to partner with digital marketing agencies and other service providers whose offerings complement the Yext Knowledge Engine. The Preferred Partner Program makes it easy for agencies to offer Yext's Digital Knowledge Management technology as part of a…

Salsify Launches Industry-First Product Experience Management Platform

Top-Rated Product Content Management and Retail Syndication Capabilities Now Paired with Actionable Insights to Enable True Closed-Loop Digital Merchandising Salsify recently announced the launch of its Product Experience Management (PXM) platform, empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint. In the past, companies have deployed an array of point solutions in order to approximate the concept of PXM. However, this patchwork method has inevitably led to major…

FISION Appoints Global CFO, John Bode, To Board Of Directors

Appointment of Independent Director, John Bode, Advances Company Toward NASDAQ Uplisting Qualification FISION Corporation, a leading provider of cloud-based digital asset management, sales enablement, and agile marketing technologies, has appointed John Bode, as a Company director and Chairman of Its Audit Committee, effective March 1, 2018. Recommended Read: Interview with Mike Brown, CEO, FISION Bode formerly served as Chief Financial Officer of the Tribune Publishing Company (now tronc, Inc., ). He is…

Webinar World TechBytes with Matt Heinz, President, Heinz Marketing

Matt Heinz President, Heinz Marketing Webinar World'18 is almost upon us. On the agenda is the question that is foremost on every marketer's mind -'How to put the personal back in marketing,' - with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Matt Heinz, President, Heinz Marketing is one of them! And, Matt spoke to us…

Lessons for Content Marketers from a Successful Cupid

For Many Content Marketers, Delivering Personalized and Relevant Experiences Across the Entire Customer Journey to Purchase Is Not Easy as It Looks Valentine's Day is here... and we have a Cupid from OneSpot sharing his insights on the state of personalization in Content Marketing. To ensure that you stay committed to your Martech commitments this Valentine's Day (and in the ones to come),  Cupid talks about the lessons that every marketer should know, to achieve that 'sweet, romantic' state of 'Hyper-Personalization' in…