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content marketing

Interview with Lilian Leong, COO, 9GAG

"If you look at the trends in content marketing, it’s been the same, unchanging yet ever-changing. What works one minute might not work in the next." Tell us about your role at 9GAG and how you got here? What galvanized you to join a viral entertainment content marketing platform? I joined 9GAG in August 2016 as the Chief Operating Officer. I spent the first part of my career across different advertising operations (media, creative, promotions, events, direct marketing and digital). I was planning my next move to be…

New Evergage Study Highlights Personalization’s Increasing Importance and Impact

Nine of out 10 Digital Marketers See a Lift in Business Results from Personalization -- But More Than Half Say Their Organization's Personalization Maturity Level is Limited at Best There's no question about it: one size definitely doesn't fit all, with digital marketers saying that personalization is more important now than ever, according to a newly released annual study from Evergage and Researchscape International. As customers across industries have come to expect helpful, relevant and individualized cross-channel…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…

Personalized Content Experiences Gains Massive Boost with Uberflip’s $32 Million Funding

The Global Content Experience Platform Powers Lead Generation, Account-Based Marketing and Sales Enablement for Customers Including Schneider Electric, MongoDB, Stantec, and Pivotal Software A Martech 150 RADAR company and a leader in delivering personalized content experiences, Uberflip, has announced the closing of a $32 million USD Series A funding round led by Updata Partners. The cloud-based content experience platform empowers B2B marketers to create personalized content experiences at scale. Why You Should Read…

Brand USA Partners With Spotify And Five Emerging Artists To Launch Hear The Music, Experience The USA

Brand USA's Innovative New Campaign Uses Music as a Cultural Lens to Showcase Endless Possibilities for Travel in the United States Brand USA, the destination marketing organization for the United States, announced Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States. A unique exploration in sound, Hear the Music, Experience the USA interprets Bobby Freeman's iconic song, "Do You Wanna Dance?" through different musical genres…

Threadline Digital Brings New Measurements to Content Marketing

Marketers Can Now Measure the Emotional, Attitudinal and Brand Impact of Their Content Marketing Initiatives After 18 months in growth and development mode, Threadline Digital publicly launched with a unique content marketing measurement solution that enables marketers to understand the true impact of their digital content. Using Threadline’s proprietary solution, companies can gauge the emotional and attitudinal impact of virtually any type of content to accurately understand the value of their initiatives and overcome a…

Yotpo Announces Strategic Relationship With Oracle Bronto, Enhancing Ecommerce Email Campaigns With User-Generated Content

Integration Syncs Yotpo Customer Ratings and Reviews to Product Catalogs to Improve Conversions by as Much as 166% Yotpo, the AI-powered customer content marketing platform used by high-growth direct commerce brands announced that they have collaborated with Oracle Bronto. The relationship with Oracle Bronto, a leading email marketing vendor to companies in the Internet Retailer Top 1000, enables marketers to capture and convert more customers using user-generated content (UGC). Also Read: Oracle Partner Openprise…

Rhonda Wunderlin, Chosen For SIIA Software And Services Board Of Directors

Rhonda Wunderlin Also Served as a Board Member for KaiNexus and Oracle Marketing Cloud Customer Advisory Board Informa Engage a renowned leader in marketing services, announced that Rhonda Wunderlin, VP of Performance Management has been elected to the SIIA Board of Directors (Software and Information Industry Association). SIAA is the trade association of digital content and software, thus benefitting its members with the deliverance of advocacy, leadership and marketing information. Wunderlin has been elected for a…

Percolate and Allocadia To Deliver Joint Solution To Empower Marketing Leaders

Percolate Partnership with Allocadia  Highlights Two Best in Class Marketing Technology Providers' Commitment to Help Marketers Percolate, the System of Record for Marketing, and Allocadia, the leading Marketing Performance Management solution, announced a partnership to further streamline the marketing process to deliver more effective marketing results. This partnership is another validation of the growing importance of the marketing operations role and technologies that support their objectives. The integration will be…

Mobile Posse Expands HQ; Names Steve Drill as CTO

Mobile Posse Appoints Noted Software Development Leader Steve Drill as CTO to Transform and Inspire the Engineering Team Mobile Posse, the leading platform for creating frictionless content experiences on smartphones, announced the expansion of its Arlington headquarters at One Ballston Plaza to a new 18,000 square foot space, which is triple the size of its former office. Mobile Posse also announced the appointment of Steve Drill as Chief Technology Officer. The move comes on the heels of Mobile Posse’s announcement that…

Akamai Announces New Enhancements to World’s Largest and Most Trusted Cloud Delivery Platform

Strategic Platform Updates Designed to Support Secure Cloud Adoption, Superior Web and Application Performance and Availability, High-Quality and Scalable Video Streaming and Streamlined Application Development Akamai Technologies Inc., the world's largest and most trusted cloud delivery platform, recently announced significant enhancements that are designed to improve website, app, and network security without compromising the performance of digital applications. With these additions, Akamai's cloud delivery platform is…

Alexa.com Launches Alexa Agency Plan to Help Digital Agencies Win and Retain More Business

The New Alexa Agency Plan Equips Agencies With Insights That Instantly Reveal Clients' Untapped Avenues for Growth Alexa.com, the trusted source of competitor and audience insights, recently announced the launch of the Alexa Agency Plan. The new plan will assist agencies with attracting key audiences for their clients and accelerating their growth. As a result, the plan is instrumental in helping agencies win new business, keep their project pipeline full, and reduce revenue fluctuations by becoming an indispensable…

Digital Platform Joomag Expands Operations into China

China's Booming Tech Sector Prompts Expansion of Award-Winning Digital Platform Joomag Joomag -- the all-in-one digital platform complete with integrated content marketing, digital publishing, corporate communications, and sales engagement solutions -- is expanding its operations into China, the company announced recently. Headquartered in Silicon Valley, Joomag features a unique, SaaS-based platform coupled with its flagship Crater Editor. The interactive content creation tool is used by more than 500,000 businesses…

Informa Engage And New Hope Network Celebrate Digital Success With Two Folio: Digital Awards

Shelli Winter, Vice President, Marketing Creative Named to the Folio: 2018 Class of Top Women in Media Informa Engage and New Hope Network won two Folio: Digital Awards, the media industry's top honor in the digital space. Informa Engage won in the Contest/Sweepstakes category for the 2017 Academic Engineering Program. Informa Engage created a five-week tournament focused on the best engineering education program to engage the Machine Design and Electronic Design audiences and engineering students. The program increased…

TechBytes with Kevin Bobowski, SVP Marketing, BrightEdge

Kevin Bobowski SVP Marketing, BrightEdge  Personalization technologies and data allow us to segment customers into more targeted groups. AI helps marketers gain a better understanding of the customer and increases productivity. These are some of the main findings of Brightedge's 2018 Future of Marketing and AI Survey. To learn more about how marketers could leverage personalization, We spoke to Kevin Bobowski, SVP Marketing, Brightedge. What is the State of Customer Experience in 2018? In 2018, customer experience…

Yroo Embarks On Next Stage Of Growth With Key Additions To Executive Team

Yroo Will Focus on Aggressive Customer Acquisition Program in 2018 Yroo, the world's most powerful meta-search shopping platform, announced the addition of two executives who will lead the company's efforts to grow its customer base. Dana Toering has joined as Yroo's Chief Revenue Officer, and Estelle Gorby is its new Vice President of Growth. "We have built a unique platform that is powered by artificial intelligence technology and has the largest product catalog of any meta-search engine. The successful launch of…

Fireside Chat with Anuj Kucheria

Anuj Kucheria talks about his journey in setting up CrossInstall. Know Me... As Chief Revenue Officer at CrossInstall, I lead our business teams, which include three lines of business -- the DSP Performance Business, Brand Sales, and Creative Partnerships -- and ensure they are operating efficiently.With CrossInstall’s massive expansion in the last two years, it is critical we execute a thorough and diverse revenue generation strategy. I’ve worked in the mobile advertising space for over nine years and was able…

Cloudwords Partners with Vidyard to Help Businesses Localize Video Content for Global Audiences

The Leading Marketing Globalization Platform Enables Vidyard Customers to Accelerate Localization of Video Content to Reach Global Audiences and Extend the Value of Their Video Investments Cloudwords, the market-leading cloud-based marketing globalization platform, announced a partnership with Vidyard, the leading video platform for business, to help marketers localize their video content at scale and reach global audiences with multilingual video content. Through the partnership, Cloudwords will offer an…

Laserfiche Ranked Highest for Usability in Nucleus Research ECM Technology Value Matrix 2018

Laserfiche is also Ranked Highest Vendor in the Matrix for Usability Laserfiche — a provider of innovative enterprise content management (ECM) solutions — has been named a leader in the Nucleus Research ECM Technology Value Matrix 2018 for its superior end-user experience and robust functionality. In addition, Laserfiche is the vendor ranked highest in the matrix for usability. "Advanced functionality is valuable only when it's easily adopted and provides a great customer experience," said Nucleus Research analyst…

Accenture to Acquire MXM, a Content-Powered Digital Marketing Agency

Addition of Award-Winning Team Will Enhance Accenture Interactive's B2C Marketing Capabilities in North America Accenture has entered into an agreement to acquire New York-based digital agency, Meredith Xcelerated Marketing (MXM), a content-focused leader in integrated marketing, cross-channel strategy development and creative execution. The acquisition will bolster the capabilities of Accenture Interactive in creative services, data-led marketing execution, content strategy and digital marketing. MXM has superior…