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AI-Powered Yotpo Insights Unveiled for Direct Commerce Brands to Analyze Customer Feedback at Scale

Yotpo 'Insights' Runs on Artificial Intelligence to Give Brands the Ability To "Read" User-Generated Content to Facilitate Customer-Centric Business Decisions Yotpo, a leading user-generated content marketing platform, has announced the availability of their new feedback analysis solution “Insights” at Shoptalk, the world’s largest conference for retail and eCommerce innovation. Yotpo Insights enables marketing, customer service, and product teams to better understand customer feedback at scale, with real-time business…

Lionbridge Expands Executive Team, Names Ken Watson As Chief Technology Officer

Ken Watson Brings over Two Decades of Global Technology Experience, Will Lead Technology and Innovation as CTO at Lionbridge Lionbridge Technologies, the world's most trusted global digital communications company helping brands deliver seamless, cross-cultural experiences, announced it has named Ken Watson as its Chief Technology Officer (CTO). As they continue along a path of rapid evolution, innovation, and growth, Watson will support the company's technology transformation. Also Read: Marketing Evolution Adds Smart…

SourceMedia Debuts New Suite of Branded Content Products

Marketers Can Utilize Branded Content to Drive Marketing Outcomes, Push Customers Through the Sales Funnel SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology, and healthcare, announced the launch of a new set of Branded Content offerings. The new offerings equip marketers with the ability to dynamically target B2B audiences with branded content in the form of native advertising. The products also position SourceMedia to capitalize on the demand…

Shutterstock Expands Leadership Team

David Petts as Chief Revenue Officer, Lou Weiss Comes in as Chief Marketing Officer, Both Joining Lisa Nadler Who Became Chief Human Resources Officer in 2017 Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality assets, tools and services, announced the expansion of its leadership team with three hires over the last six months. David Petts as Chief Revenue Officer, Lou Weiss joins the company as Chief Marketing Officer and Lisa Nadler, who joined the company in 2017, as…

PowerPost Launches PowerIQ – First Virtual Assistant for Content Marketers

PowerIQ To Deliver AI-Driven Content Technology PowerPost, a leading content marketing platform, has today announced the launch of PowerIQ Virtual Assistant, a unique content intelligence technology that takes the guesswork out of content marketing. PowerIQ provides brand marketers access to real-time intelligence, competitive insights and identifies the most successful content produced by competitors and industry influencers. "PowerIQ is a cross between a virtual research assistant and a content coach. For…

Yext And Trustpilot Partner To Offer New Customer Reviews Integration

Latest Addition to the Yext App Directory Gives Customers a Streamlined Solution for Authentic Brand-Level Reviews Yext Inc., the leader in Digital Knowledge Management, announced an integration with Trustpilot, a leading global online review platform, that will allow Yext customers to collect and manage brand-level customer reviews. The integration gives businesses a streamlined solution for the management of brand-level customer feedback. Trustpilot, which currently hosts more than 40 million reviews of 210,000…

60% of Enterprise Marketers Set To Use Artificial Intelligence (AI) in Content Marketing Strategy This Year

Over 500 Surveyed Marketers Provide Insight on AI-Adoption Tipping Point, with Key Benefits Aligned Around Personalization and Customer Experience A new survey released by BrightEdge, the leader in enterprise SEO and content performance marketing, reveals marketers have become more receptive to the adoption of artificial intelligence technologies, such as machine learning, and their capabilities to deliver better customer experience and marketing performance. In its second annual "Future of Marketing" survey, BrightEdge…

Yext Launches New Preferred Partner Program

Agencies and Consultants Now Able to Bring the Power of Digital Knowledge Management to Their Clients Yext Inc., one of the leaders in Digital Knowledge Management (DKM), announced recently that it is launching the Yext Preferred Partner Program, a new program created to partner with digital marketing agencies and other service providers whose offerings complement the Yext Knowledge Engine. The Preferred Partner Program makes it easy for agencies to offer Yext's Digital Knowledge Management technology as part of a…

Salsify Launches Industry-First Product Experience Management Platform

Top-Rated Product Content Management and Retail Syndication Capabilities Now Paired with Actionable Insights to Enable True Closed-Loop Digital Merchandising Salsify recently announced the launch of its Product Experience Management (PXM) platform, empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint. In the past, companies have deployed an array of point solutions in order to approximate the concept of PXM. However, this patchwork method has inevitably led to major…

FISION Appoints Global CFO, John Bode, To Board Of Directors

Appointment of Independent Director, John Bode, Advances Company Toward NASDAQ Uplisting Qualification FISION Corporation, a leading provider of cloud-based digital asset management, sales enablement, and agile marketing technologies, has appointed John Bode, as a Company director and Chairman of Its Audit Committee, effective March 1, 2018. Recommended Read: Interview with Mike Brown, CEO, FISION Bode formerly served as Chief Financial Officer of the Tribune Publishing Company (now tronc, Inc., ). He is…

Webinar World TechBytes with Matt Heinz, President, Heinz Marketing

Matt Heinz President, Heinz Marketing Webinar World'18 is almost upon us. On the agenda is the question that is foremost on every marketer's mind -'How to put the personal back in marketing,' - with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Matt Heinz, President, Heinz Marketing is one of them! And, Matt spoke to us…

Lessons for Content Marketers from a Successful Cupid

For Many Content Marketers, Delivering Personalized and Relevant Experiences Across the Entire Customer Journey to Purchase Is Not Easy as It Looks Valentine's Day is here... and we have a Cupid from OneSpot sharing his insights on the state of personalization in Content Marketing. To ensure that you stay committed to your Martech commitments this Valentine's Day (and in the ones to come),  Cupid talks about the lessons that every marketer should know, to achieve that 'sweet, romantic' state of 'Hyper-Personalization' in…

Video is The Future of Content Marketing

In a chat with MarTech Series, Nuxeo's Uri Kogan Predicts that AI Is Going to Be Critical in Creating the Millions of Variants That a Global Content Strategy Demands In 2018,  what would failure sound like? Running a marketing strategy in 2018 without the mention of video campaigns!  Video now plays a central role in marketing outreach and campaign efforts across customer journeys. According to Hubspot, 54% of online customers prefer to see videos from their chosen brands in comparison to emails and social media-based…

Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018

Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would Face in 2018 In 2018, what would be the best "personality" to define you as a marketer-- an angler, a crossbow hunter, a weekend rockstar, or a Zen monk. Well, whatever quality best suits you may not make that much of a difference if you (your marketing campaigns) fail to deliver customer experiences with a context, within set rules of transparency, data privacy, and of…

Brandwatch’s Quick Search Brings Speed To Mass Social Data Analysis

The New Offering Is The First Enterprise Social Intelligence Solution To Instantly Segment All Of Your Social Data The world's leading social intelligence company, Brandwatch, has unveiled Quick Search, the first enterprise social intelligence solution to instantly segment all of your social data. Revealing Quick Search at Now You Know™ Europe, the feature allows marketers to search through millions of online conversations in an instant, with no need for spreadsheets, formulas or boolean operators.…

5 Ways Facebook is Moving to Compete in the Local Search Industry

Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just last week they became the first social site to reach over 2 billion users! However, the social media giant isn’t stopping there. Now, they are setting their sights on the local search industry as well. This isn’t the first time we have heard of Facebook’s attempts to break into the area of local search, but for the most part they have been pretty much off the radar in comparison to sites like…

VidMob Joins Facebook and Instagram Marketing Partners Program

VidMob connects brand marketers of all sizes with its community of over 5,000 professionally trained video creators  VidMob, a technology-enabled marketplace for video creation, has been awarded the Partner badge for the Facebook Marketing Partners and Instagram Partners program, within the Content Marketing specialty. The Facebook marketing and Instagram partners program can put businesses at the forefront of advertising growth on their platforms. It enables marketers to find quality partners who are a fit for what they…

Interview with Kevin Bobowski, SVP Marketing – BrightEdge

"In a world where there is so much parity –– product, price, skills –– the repertoire and culture you build within your team will determine success or mediocrity."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I arrived at BrightEdge in November 2016 to head up marketing. I had been the CMO of Act-On Software before that, and VP of Demand Generation prior to that. I have been in the martech space now for almost 15 years. I love the transformation happening now in marketing. I…

B2B Influencer Marketing 2017: Are You Playing the Waiting Game

“A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” - Scott Cook, founder and CEO of Intuit. When consumers turn into your influencers, it is a boon towards generating more output from your marketing efforts. Influencer marketing is a definitive trend on the rise acknowledged by top marketers. Traditionally used by consumer brands to tell their brand stories, marketers adopting influencers for B2B promotion is a recent phenomenon. For valuable lead generation and sales…

Medium CEO Plants Blog Time-Bomb; Announces Job Cut and New Business Model

How many times have you heard about management blogging about a new business model, hinting sure shot job cuts? While it's rare, Medium co-founder did exactly that on 3 January. He removed 50 employees, to grow company's future. Instead of an office press release, the online content publishing firm's founder took to blogging to place the management "time bomb" on its employees. Medium, an online content publishing firm founded by Twitter co-founder Evan (Ev) Williams will sport a trimmer business model in 2017. In coming…