Browsing Tag

content marketing

5 Marketing Tips for Solopreneurs

It’s a fantastic feeling to have a business idea, and boldly go solo and execute it. Once the business is established, the onus is on letting the maximum number of people to take notice. Strategy-driven Marketing is not an easy task, especially for solopreneurs. With digital taking over the world, Marketing is now broadly classified into online and offline. Solopreneur-run businesses are usually home-based, making online marketing much more essential than offline. Here are a few Marketing ideas that can act as a…

CG Life Acquires Colorado-Based Digital Marketing Agency The Market Element

Acquisition to Enhance Inbound Marketing, Marketing Automation and Industry Expertise of Combined Company CG Life, an integrated marketing and communications agency focused on life science and healthcare, has acquired The Market Element, a digital marketing agency located in Colorado. The acquisition reflects CG Life’s continued organic and inorganic growth and sets the stage for future strategic partnerships. The companies did not disclose financial terms of the deal. Today we welcome @Market_Element into the CG Life…

6 AI Tools to Scale Up Your Content Marketing Efforts

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they're tracking are often not well-aligned with their overall goals. Why should you be a part of the struggling herd? Artificial Intelligence can help you pace up and stay on top of your game. Here are some AI tools that can play a game-changing role for content marketers looking to…

Manifest, the Current Content Marketing Agency of the Year, Adds David Brown as Executive Chairman

David Brown has joined Manifest as Executive Chairman, effective January 1.  Manifest was recently named the 2019 Content Marketing Agency of the Year by the Content Marketing Institute. In this new position, Brown will oversee all aspects of Manifest, with a focus on continuing growth throughout North America. "We couldn't be more excited to have David join our team," said Eric Goodstadt, Manifest's President. "Building on our success in the past few years, David's deep…

Back by Popular Demand: How are Teens Behaving in 2019?

Fuze, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start of a new year, it's valuable for marketers to consider what is most popular with teens. So, to kick the year off, Fuse asked 1,000 about their favorite things. 1. Technology: Teens and smartphones remain an unstoppable force When it comes to what tech teens love most, it's no surprise that nearly half of the teens we surveyed said they preferred their mobile phones above all other technology. …

Medium is the Message: Publisher-Based Optimization in Mobile Marketing

In 1960, Marshall McLuhan, noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of the processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense in Mobile Marketing industry. When we’re reading about travel, we’re intuitively more open to marketing…

Conductor Announces Successful Leadership Buyout; Creates 250+ Employee Co-Founders

Leading SEO and content marketing technology company purchased out of WeWork Conductor, the leading SEO and content marketing technology company, has announced it has successfully completed a buyout of its business by existing lea Marketing Technology News: Creatio Joins Forces with Clients and Partners to Donate to Cradles to Crayons This Giving Season dership, employees and strategic outside investors. The deal will result in over 250 employee co-founders, each given founder-preferred shares — a new class of stock…

Apogee Appoints Industry Veteran, Teresa de Onís, as New Vice President of Marketing

Former Marketing Executive at University of Texas at Austin, Dell Technologies, Joins to Advance Apogee’s Branding and Sales to Meet Company Goals With the goal of advancing company branding and sales, Apogee, higher education’s largest managed technology services provider, has named Teresa de Onís – former senior marketing executive at University of Texas at Austin and Dell Technologies – as Apogee’s new Vice President of Marketing. Known as a marketing change leader who forges strong connections with customers,…

Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification

Uberflip has acquired SnapApp; Acquisition further strengthens Uberflip’s ability to drive demand and revenue through personalized content experiences; company opens first U.S. office in Boston to accelerate growth Martech RADAR leader and a leading content personalization and experience platform (CEP), Uberflip has signed off on an agreement to buy SnapApp. Today, Uberflip announced the company’s acquisition of SnapApp. SnapApp is a martech solution company that helps marketers deliver the leads sales wants. By joining…

Intema and SqueezeCMM Form Strategic Martech Partnership for Cross-platform Analytics and Advanced Email Deployment

Marketing Technology Companies Join Forces to Offer an Enhanced, Complementary Service Offering to a Larger Customer Base Intema Solutions Inc., makers of eFlyerMaker.com, an email platform with built-in compliance and content creation suites, and SqueezeCMM, an award-winning technology platform and professional services agency that tracks user behaviour and content marketing performance, announced a strategic partnership that will include analytics integration and a single source for email, social and advertising…

Web Development New York Agency, Huemor, Explains Four Ways to Stimulate Ecommerce Revenue

The internet is ripe with millions of customers and billions of dollars in revenue opportunities. However, the process of making sales and/or increasing sales can be arduous, especially in ecommerce. In the online business world, brands are competing with dozens or hundreds of similarly oriented websites in the ecommerce space. How can your ecommerce brand stand out from the crowd and gain traffic that leads to more conversions? Web development New York agency, Huemor, explains four ways to stimulate ecommerce revenue for…

Bridging the Gap Between Marketing and Sales by Successfully Leveraging Content

You can have all the content planned in your calendar. You can have your best Salespeople working with the most profitable prospects. However, none of those strategies will work if your Marketing and Sales teams are out of alignment, working in silos. According to a study, only 10% of Marketing and Salespeople all over the world believe that there is perfect alignment between the two teams. Also, 25% of the respondents believe that this lack of alignment leads to lost opportunities for closing deals. Sales and Marketing…

Intema and SqueezeCMM Form Strategic Martech Partnership for Cross-platform Analytics and Advanced Email Deploymentand SqueezeCMM Form…

Marketing technology companies join forces to offer an enhanced, complementary service offering to a larger customer base Intema Solutions Inc., makers of eFlyerMaker.com, an email platform with built-in compliance and content creation suites, and SqueezeCMM, an award-winning technology platform and professional services agency that tracks user behaviour and content marketing performance, announced a strategic partnership that will include analytics integration and a single source for email, social and advertising…

Total Product Marketing Appoints Three New Marketing Leaders

TPM Invests in Content Marketing, Digital Advertising, and Digital Marketing Leadership to Position Itself for Growth in 2020 Total Product Marketing (TPM), a full-service B2B technology marketing agency, announced the promotion of three team members to marketing leadership roles. Tyler Bowles has been promoted to Director, Paid Media; Catherine Daly has been promoted to Director, Content Marketing; and Suki Lu has been promoted to Senior Manager, Digital Marketing. "These promotions reflect TPM's commitment to…

One North brings AI to Professional Services Content Marketing

Digital agency One North recently developed a new artificial intelligence tool, the Relevance Engine, to guide visitors of professional services websites toward strategic content marketing and enhance their user experience. The proprietary technology analyzes a website's thought leadership and other long-form content and recommends additional, hyper-relevant website content, which encourages customers and prospects to explore the website further and improves its search engine optimization. Marketing Technology News:…

Predictions Series: Top Five 2020 Marketing Trends to Budget for Now

With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. But before we decide on what our companies will tackle in the year to come, let us take a look at the top five 2020 Marketing trends we need to budget for now. Search Engine Optimization (SEO) The search engine industry has seen some changes and updates to the search algorithms, all to cater to the needs of users. Snippets, ever since their introduction, have become the holy grail of SEO. Google stated last year…

Seismic Acquires Content Orchestration Platform, Percolate; Aims to Personalize Sales Interactions using Contextual Content

Using Content Orchestration Platform's combined offering, Seismic will provide marketers unprecedented ability to produce and deliver compelling content at enterprise scale across every channel and customer-facing team Sales Enablement platform, Seismic has announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey…

Why Your Business Needs a Digital Content Strategy

There was a time when a professional-looking website was the only digital asset a business needed to worry about. With that in place, a multi-location retail brand or restaurant could rest assured that when people found their business online, they would see a polished, controlled digital presence. Then came review sites and geo-specific content hubs like Yelp and TripAdvisor. As this gained traction, they started to rise to the top of search results for local businesses. Suddenly, every guest or customer was also a…

MarTech Interview with Michael Umansky, Co-Founder and CEO at INK

"Bots and AI are already ubiquitous in business - from Voice platforms like Alexa to customer support chatbots." Could you tell us about your role and journey into Technology? I’m the Co-Founder and CEO of INK. INK is a Content Technology company (built for writers!) dedicated to the future of Content Performance Optimization (CPO) and driven by a vision of a world where storytellers control their search destiny. As a seasoned ‘starter’ - driven by the power of Next Generation technology to shift the way businesses market…

4 SEO Hacks for SaaS Inbound Marketing

When we launched Kissflow for procurement teams last fall, we faced the same problem every other SEO Analyst faces: how do we grow our organic visitors? The obvious answer was content. We did the obvious things that every single “SEO Best Practices” blog talks about, but we knew it wasn’t enough. Generating quality content consistently and optimizing it for search engines can work wonders for your organic growth and you’ll see how exactly we went about that. Hack 1: Everyone loves a comprehensive article for one…