Browsing Tag

content marketing

IZEA Announces IZEAx 3.0 Unity Suite

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has announced the release of IZEAx 3.0 Unity Suite. The new platform integrates all aspects of content creation, distribution, payments, and communications into a seamless and flexible platform designed for enterprise influencer and content marketing organizations. The announcement was made today during the IZEA “Better Together” streaming event. A video archive of the event can be…

MGH Survey Finds Nearly Half of US Diners Have Tried a New Restaurant Because of its Social Media Posts

On the Other Hand, 21% Claim a Restaurant's Social Media Posts - Including Poor Quality Content and Frequency - Have Discouraged Them from Trying It Altogether MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand's social media marketing can be when it comes to driving restaurant trial and customer loyalty. The survey determined that nearly half (45%) of US diners said they've tried a restaurant for the first time because of a social media post made by…

How to Fight Ad Fatigue

While global ad spend keeps growing — powered by Asia Pacific — audiences are proving harder to engage. After being targeted with the same types of irrelevant and intrusive ads, over and over, they are suffering from fatigue with some switching ads off entirely. The issue goes beyond banners, which have gained a reputation as the key culprit for rising consumer frustration and fallen from grace in recent years. Digital ads aren’t delivering what audiences want, and that means they are struggling to boost ad impact and…

TechBytes with Rasmus Skjoldan, Chief Marketing Officer, Magnolia

Why do you think YouTube decided to create more targeted advertising spots rather than just showcase different forms of advertisements? Targeted Advertising is all about achieving relevancy. Digital experiences are still terribly disconnected from the real desires of the human beings that are searching online for entertainment, new skills, news or the thrill of peculiarity. Becoming relevant now is about real human communication—and as soon as you reach a near-human communication or even something that feel could honest…

Content Marketing for Humans and Search Bots

Content is an essential part of search marketing. It helps brands reach target audiences, attract new customers and build relationships over time. 91% of companies already use content to engage audiences and market products and services. But it’s getting harder for brands to be found by customers online. Balancing between SEO and customer-focused content can be tricky, 41% of companies see minimal success from their approach to content marketing. Too much focus on SEO may please search bots but will fall flat with…

Ingage Launches Ingage Presentations to Help Sales Teams Drive More Revenue

iOS App for Ipad Lets Sales Teams Create and Deliver More Memorable and Measurable Sales Content Ingage, the leader in branded marketing content creation and sales enablement tools, launched Ingage Presentations for iPad.  Ingage Presentations is a sales enablement platform that allows for the rapid creation of dynamic sales presentations that increase conversions by making presentations interactive, measurable and memorable. “Sales leaders face challenges creating and scaling consistent, compelling sales content across…

Vennli Unveils Updated Brand Ahead of Content Marketing Conferences

Content Intelligence Platform Undergoes Visual Redesign, New Logo Vennli, a content intelligence platform, announces its newly redesigned website and logo. The brand refresh comes at a time of change for the company as it prepares to unveil new product updates to its content intelligence platform. Through a redesigned website, visitors can request product demos and learn more about Vennli’s product offering, which helps clients uncover opportunities to beat out their competitors on content strategy through artificial…

Quantcast Continues Asia Growth with Appointment of Regional Head Malaysia

Quantcast, which owns and operates the world’s largest audience insights and measurement platform on the open internet, is pushing growth in Asia with the appointment of Rueben Vijaratnam as Regional Head, Malaysia. Based in Singapore, Vijaratnam will lead business growth across key agency groups and clients across Malaysia, and will report to Chris Scudder, Quantcast’s Commercial Director of Southeast Asia and Greater China. With more than ten years of industry experience, Vijaratnam has built a reputation as a…

New Media Company Clozette Raises US$10 Million in Series C Funding from Cool Japan Fund

 Award-Winning Social Content Marketing Company to Accelerate Product Innovation, Drive International Expansion, and Develop an Interactive Cool Japan Ecosystem That Brings Japanese Culture to a New Generation of Consumers Clozette, a transformative new media company that inspires and engages contemporary women with award-winning content centered on beauty, fashion, travel and wellness, announced an investment of US$10 million in Series C funding from Cool Japan Fund, a public-private fund under the Ministry of Economy,…

Syndigo Releases New Capabilities for Content Experience Hub

Integrated Platform Enables Syndication and Management of Core and Enhanced Product Content Syndigo, a portfolio company of The Jordan Company ("TJC"), announced the release of expanded capabilities for the Content Experience Hub. The Content Experience Hub (CXH) is a fully integrated content management platform that provides brands, distributors and retailers the ability to create, collect, manage, enrich, audit, verify, syndicate and analyze their product content across trading partners. Today's release enables…

Nativo Acquires Brand Content Measurement and Analytics Platform SimpleReach

Leading Content Technology Platform Deepens Investment in Attribution to Help Marketers Better Measure and Optimize Their Content ROI Measurement, distribution and optimization for content marketing just got easier. Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments. Going forward, Nativo will support SimpleReach’s leading advertiser…

Investis Digital Announces Acquisition of Vertical Measures to Enhance Digital and Performance Marketing Offerings

Positions Investis Digital Among Largest Digital Communications Companies Globally Investis Digital, a leading global digital communications company, announced the acquisition of Vertical Measures, a Phoenix-based digital marketing agency specializing in digital marketing strategy, content marketing, paid and organic search, lead nurturing, and conversion rate optimization. The acquisition of Vertical Measures further bolsters Investis Digital's ability to deliver on its Connected Content™ approach, which…

TechBytes with Jeremy Wood, VP of Product Marketing, Hootsuite

Tell us about your role and the team/technology you handle at Hootsuite. I am the VP of Global Product Marketing at Hootsuite, focused on strategically shaping and bringing Hootsuite's products to market and ensuring our customers are wildly successful on social. How much has the Content Marketing technology landscape evolved in the last two years? It’s evolved tremendously, the obvious one is the real emergence of AI and ML to influence content generation. A few years ago, creating and posting content was manual, which…

Trust, Value, Credibility – A Guided Approach to Thought Leadership from PAN Communications

PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, released its latest eBook titled, “Building a Thought Leadership Program to Drive Value and Trust.” Tapping thought leadership and content marketing has become a go-to strategy for integrated marketing and PR teams who are looking to increase brand reputation across targeted growth areas. As a result, PAN’s latest eBook brings together years of best practices and overall strategy in an easy-to-follow guide for developing a winning…

Ingage Launches Instants 2.0 — The Fastest Way to Create Engaging Instagram Stories for Free

Ingage by Scrollmotion, the leader in branded marketing content creation -- no design experience required, launched Instants 2.0.  Instants 2.0 enables businesses to create beautiful and engaging custom videos, using the speed and simplicity of the 3-step Instants workflow, in under 60 seconds.  Downloadable free for iPhone from the App Store, Instants 2.0 offers more customization free of charge, including the brand new Instagram-friendly 9:16 aspect ratio, built-in templates, styles, filters, custom colors, speed control,…

Marketing Technology Primer: Why Invest in Influencer Marketing?

The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping into the Potential of Influencer Marketing Gives Marketers an Edge over Brand Awareness and Discovery According to a study conducted by Linqia, 39% of brands have a steady plan for their Influencer Marketing campaigns. In fact, almost every marketer in the study is expected to be spending more than $10,000 on their marketing campaigns.So, how popular is the term Influencer Marketing? According to a…

Percolate Secures $32 Million in Financing and Expands Team to Accelerate Growth

Additional Capital Coupled with Appointment of New CFO Steve Shevick Will Accelerate Progress Toward Redefining the Content Marketing Platform Category Percolate, the premier enterprise content marketing platform, announced that it has secured $32 million in financing from existing investors including GGV Capital, Sequoia, and Lightspeed, and new investor Capital IP Investment Partners ("CapIP"). The funds will be used to accelerate Percolate's leadership position in the content marketing category and invest in the next…

Marketers Lose Confidence in Content Marketing Effectiveness, According to New Report

Study Shows Marketers Questioning Strategies; But There's Room for Growth with Webinars With less than 10% of marketers saying their content marketing is effective, it's clear that businesses need to rethink their strategies in order to drive engagement and turn insights into action. That data comes from a study released by Heinz Marketing, sponsored by ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences. The report uncovers new insights into…

TechBytes with Mark Gorman, CEO, Matrix Solutions

Tell us about your role at Matrix and the team/technology you handle. My role as CEO at Matrix Solutions is actually connected through my work with Main Line Equity Partners, which finds technology or technology-enabled companies in which we see potential to invest and help them grow. Matrix Solutions had an impressive footing in linear broadcast, especially at the local level, but I saw the potential to enhance its functionality among the non-linear media industry and in both the national and international playing…

Is SEO Strategy Losing Its Sheen?

More Small Businesses with SEO Strategies Are Incorporating PPC Advertising (60%) to Compete for Decreasing Organic Visibility in Search Results Thirty-six percent (36%) of small businesses have an SEO strategy, and 38% more plan to invest in SEO in the future, according to a new survey from Clutch, the leadings B2B research, ratings, and reviews company. Social media marketing (63%) and mobile-friendly websites (54%) are the most common SEO activities small businesses spend time and money on. Having a…