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The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology

Are CMOs ready for the MarTech Fitness Drill?  While reviewing the entries for MarTech RADAR companies, we read hundreds of whitepapers, case studies and attended 50+ Marketing Technology webinars and podcasts. The extensive research-based project on MarTech RADAR led us to the first-in-industry MarTech Fitness Drill. What’s the MarTech Fitness Drill after all? At MarTech Series, we define the MarTech Fitness Drill as, “the systematic process of identifying, comparing, analyzing, reviewing, leveraging and recommending…

Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive

Tell us about how dramatically your role evolved in 2018 with Marketing and Sales Technologies. At Kaon, 2018 was all about efficiency and process. We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a dramatic increase in the breadth and depth of our customer engagements. The challenge for us, as a software company, is to have as much of that top-line growth reach the bottom line as possible. For us, that meant…

Forbes BrandVoice Veteran Joins inPowered as CRO to Scale Its AI Platform for Content Marketing

inPowered Ushers in the Next Stage in the Evolution of Content Marketing inPowered, the AI platform for content marketing, has announced that Ann Marinovich has joined as Chief Revenue Officer (CRO) to scale the company’s Software as a Service (SaaS) offering. “Our vision has always been to take content programmatic using AI with a software as a service business model to deliver the best results at the most efficient cost. Ann is uniquely qualified to help us achieve this vision” Marinovich previously built…

Content Marketing Leader NewsCred Partners with Matcha to Help Small Businesses Leverage the Power of Content

Through the Partnership, Matcha Will Expand Its Content Marketing Solution to New Verticals Including Fitness & Wellness, Home & Family, Beauty & Fashion, and Food & Beverage Matcha, the leading content marketing platform for small businesses, announced a partnership with NewsCred, the leading provider of enterprise content marketing technology and services. Gartner recently named NewsCred the leading content marketing platform for enterprises, ahead of competitors like Contently, Percolate, and Skyword.…

Marketing Artificial Intelligence Conference (MAICON) To Feature More Than 60 Speakers

The Full MAICON Agenda Is Now Available Marketing Artificial Intelligence Institute released the agenda for its inaugural Marketing Artificial Intelligence Conference (MAICON). The event, which includes more than 60 speakers, will be held at the Huntington Convention Center of Cleveland, July 16 - 18, 2019. MAICON features more than 40 workshops and sessions designed to help marketers understand, pilot and successfully scale artificial intelligence. Presenters will explore the next frontier in digital marketing…

What a Difference Commitment Makes When It Comes to B2C Content Marketing

Content Marketing Institute Releases New 2019 Research on State of Business-To-Consumer Content Marketing Content marketing may have caught on first with B2B marketers, but B2C marketers have plenty of skin in the game too: 81% say their organization is concerned with creating content that builds loyalty with existing customers. That’s according to new research from Content Marketing Institute and MarketingProfs, presented in B2C Content Marketing 2019: Benchmarks, Budgets and Trends. The research shows B2C organizations…

State of the Content Marketing Union: What Emerged in 2018 and What’s Next for 2019

If content is king, then content marketing is heir apparent for businesses. 2018 was the year content marketing came into its own, becoming a crucial component for business success.  Havas Group found that 84 percent of people expect brands to create content. Meanwhile, 90 percent of businesses are already using content marketing to generate inbound leads. That’s because content marketing is a low-cost, high-reward strategy that drives immense growth and sales — it costs 41 percent less per lead than paid search does. As…

AdMaster: 79% of China Advertisers to Increase Digital Marketing Spend in 2019

According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology company AdMaster, China's digital marketing will continue its growth momentum, particularly on mobile. Digital marketing spend to significantly increase, particularly on mobile Also Read: Shoclef Presents Live Shopping in the Global Marketplace 79% of advertisers intend to increase their digital marketing spend. The average increase is by 20%, 2% higher than…

Top 3 Ways Hospital Marketers Can Manage Their Online Brand Presence

According to Pew Internet & American Life Project, nearly 80 percent of Internet users or about 93 million Americans searched for a health-related topic online. The study indicates that looking for health or medical information is one of the most popular activities, therefore, online hospital marketers carry a large responsibility when managing their organization’s online presence. But thanks to the explosion in digital health technologies, healthcare marketers now have access to innovative new tools that until…

7 Sure Shot Content Marketing Trends

Content marketing is a critical stage in your company's advertising approach. In order to connect with your target audience, you need to mold your marketing material to not only meet the needs of a key demographic but to stand out from other advertising content put out by your competition. To elevate your content you need to understand what is currently trending and what stands out. To help, here are seven sure shot content marketing trends to take advantage of and to assist with your Breakthrough Advertising. Original…

SEMrush Tracks Online Growth in Popularity of Web Summit Conference

Online Searches Highlight Web Summit Growth on Time for 2018 Conference With Web Summit kicking off today, trends data provider SEMrush crunched online search data to highlight the technology conference’s trajectory over the years. Web Summit, taking place 5-8 November in Lisbon, has grown from a tech gathering to an institution, being labeled by the likes of Forbes as "The best technology conference on the planet". Read Also: 7 Tips For Improving Email Accessibility What started off as a mix of bloggers…

US Marketers: Influencer and Content Marketing Messages Demonstrate Strongest Year-to-Year Effectiveness Gains

2018 “State of the Creator Economy” Study Provides Deep Examination of Creators, Marketers, and Consumers As social media has moved from a “shiny new thing” to an integral element of everyday life, influencer marketing has maintained its chart-topping strength as an effective form of marketing messaging in the minds of marketers and consumers alike. These and other industry-relevant findings have been revealed in IZEA’s 2018 “State of the Creator Economy” report, commissioned by IZEA Worldwide, Inc., operator of IZEAx,…

BrightTALK Adds HubSpot Capabilities to Boost Webinar Marketing

BrightTALK Adds HubSpot Capabilities to Help Marketers Succeed with Their Webinar Campaigns HubSpot continues to be the most preferred Inbound Marketing Automation platform among Martech customers. Reason: Phenomenal customer success, and continuous technology innovation with partners. In the latest announcement in Marketing Technology landscape, BrightTALK, the leading content and demand marketing platform used by 7 million professionals, announced that it has joined HubSpot as a Connect Partner with a certified…

TrackMaven and Skyword Merge to Deliver the Best-In-Class Content Marketing Platform

The Merger Implies TrackMaven’s Superior Content Analysis Engine to Be Integrated into Skyword’s Content Marketing Platform Content has become the crux of marketing for brands. Gone are the days when businesses were channelizing content marketing as a standalone entity. Today, content is the biggest contributing factor for consumer-brand engagement. Therefore, businesses entrust marketers to create outstanding content at every stage of a consumer’s buying journey and reinforce buying decisions. However, creating exclusive…

Sales Gets a Big Part of the Content Marketing Conversation at Content Marketing World

2018 marks the 8th year for Content Marketing World, the world’s largest conference dedicated to content marketing. 2018 also marks my 8th time as an attendee to this conference, and my 7th time as part of the speaker roster. This year, I chose to be a track moderator, introducing all of the presenters in one track on a single day, ensuring sponsors were mentioned and covering some general housekeeping for the attendees. I was assigned to moderate the Sales Track on Day 1, and my four presenters did not disappoint. Here are…

Promo Partners with Unsplash to Expand its Video Creation Library

Unsplash Is the First Photo Provider to Join Promo’s Premium Video Library Which Is the Largest Worldwide Slidely the maker of Promo, the leading video creation platform for businesses, announced a new content integration with Unsplash, the fastest growing creative platform for free-to-use, high-resolution photography, adding more than 650,000 photos to the Promo visual library. Promo is the #1 video creation service, empowering businesses to supercharge their online content marketing by creating professional looking…

Even Advertisers Avoid Their Own Ads—Here’s How to Make Them Better

When’s the last time you skipped an ad on YouTube or fast-forwarded past a commercial on your DVR? There’s no shame in admitting it—even if you’re a marketer who eats, sleeps, and breathes advertising in your day job. In fact, Pressboard recently conducted a survey that found that advertisers, of all people, are just as averse to ads as anyone else. 98% stream ad-free content on platforms like Netflix or Prime Video, for example, and 79% own a DVR they use to skip commercials. We might just be the only industry that…

Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To find answers, you have to be a lion in your B2B marketing strategy yourself. Isn't it!!! Do Enterprise Decision Makers Actually Consume B2B Content? Powerful content can accelerate not just your marketing efforts, but also add more teeth to your sales. With the coming of age for ABM…

How to Make Video a Better Part of Your Content Strategy

By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will account for 80 percent of all consumer internet traffic by 2019. But just because video is popular doesn’t mean brands know how to do it well. Branded video can only be as great as the strategy behind it. Video content is simply one tactic that has to be part of a wider marketing strategy. Regardless of what tactics you choose, a strong strategy starts with your audience. Do you want to reach people in a…

Skyword Traces Exciting Journey in Content Marketing with New Features and Updates

Skyword Rolls out Additional Strategy and Social Features to Its Content-Centric Enterprise Marketing Platform During the Content Marketing Industry's Largest Conference Skyword, the leading content marketing software, and services company, will showcase updates to Skyword360. Skyword36o is the next generation of its content marketing platform. The new updates would be demonstrated at the Content Marketing World (CMWorld) 2018 in booth #730 at the Huntington Convention Center of Cleveland. Among other updates, the…