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content marketing

Facebook Is Optimizing Content Marketing; Offers Publishers New Tools

Facebook Is Empowering Publishers by Releasing New Tools to Measure Organic Content Performance Facebook is testing new publishing tools with an exclusive group of publishers. The Social Media giant is allowing publishers to test variations of content elements to check which perform the best. These elements are- Headlines Images Videos Copy Facebook is allowing four versions of an organic copy to be tested by publishers followed by real-time insights on click-through rates. Five publishers, globally, have…

CONEX Exclusive: How Uberflip Sets New Benchmarks in Content Experience

A Great Content Experience Is About Creating the Right Conditions to Further Engage a Potential Buyer  There's a lot that simple, relevant content can do for your business. Especially, if it's crafted with laser-focused precision to engage audiences who would then turn into customers. Uberflip's marquee conference, CONEX unleashed the beast that all Content Marketing teams could hunt with. For those who are yet to comprehend the dramatic transformation of content strategies around experiences and AI-driven analytics, it's…

A Guide for Choosing the Right Content Marketing KPIs for Your Business

A key performance indicator, or KPI, is used to measure the performance of websites and businesses. They are really great for figuring out what a business or website is doing well and what they still need to work on. Before you decide which KPIs you're going to use, there are a few tips to help you pick the right ones. Keep Them Business Goal Related You also want to make sure you make your KPI's business goal related. For instance, if you run a car insurance agency and you want to increase car insurance quote numbers by…

Biggest Content Marketing Trends You Should Be Following in 2018 | Infiniti Research

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the biggest content marketing trends you should be following in 2018. As traditional marketing strategies are becoming less popular with the audience, forward-thinking marketers are on the lookout for newer and better strategies like content marketing to keep the customers hooked on. Content marketing is all about offering the user with truly pertinent and useful content rather than just…

Interview with Allison Stern, Co-Founder and CSO, Tubular

"Data is one thing, but insights are the key to the recommendations on what people really want. Nobody wants data on its own."Tell us about your role at Tubular Labs and how you got here. What galvanized you to co-found Tubular Labs? I founded Tubular Labs six years ago. I was always passionate about media, wanted to be in the media industry. When I was in college, I ran the TV station, then went out to Los Angeles and had an internship at 20th Century Fox. There, I realized that my passion was actually for the business…

More Than 80% of People Have Purchased a Product or Service as a Result of Content Marketing, New Survey Finds

Most People (67%) Consider Content Marketing 'Useful and Valuable,' Which Is Why When They Interact with Content Published by a Company Online, They Are More Likely to Purchase Its Products or Services Content marketing significantly influences the decision to purchase a company's product or services, according to a new survey from Clutch, a B2B research, ratings, and reviews company. Eighty-two percent of people (82%) have purchased a product or service from a company as a result of consuming content published by a…

Franchise 500 Brands Rank Fishman PR as No. 1 Public Relations Firm in Franchising

Franchise PR Firm Earns Top Spot in Entrepreneur Magazine's 'Best in Service' Supplier List Fishman PR, a national agency specializing in PR, content marketing and social influencer relations to help franchise brands grow, has been recognized as the top public relations firm for franchise companies in Entrepreneur magazine's inaugural "Best in Service" ranking of top franchise industry suppliers. The industry-leading agency, founded in 1991, was ranked by franchisors as the No. 1 public relations firm in the space in…

Stringr Taps Brightcove to Transform The Future of Video Content Creation Industry

Media Tech Company Stringr Joins Forces with Brightcove to Enable Users to Source, Edit and Publish Video Content in One Place Stringr, the premier marketplace that allows media organizations to buy video footage from both amateur and professional videographers in an efficient, streamlined process, has announced it will be using the Brightcove video platform. Stringr’s Initiative to Enable Customers to Quickly and Easily Create and Publish Video Content At the time of this announcement, Anil Jain, EVP and GM, Media of…

NewsCred Joins Marketo Accelerate Program and Announces New Platform Integrations to Drive Content Marketing Success

Partnership Builds upon Long-Standing Relationship with Marketo, Adding Email Creation and Analytics Integrations to the Offering NewsCred, the global leader in enterprise content marketing, announced it has joined the Marketo Accelerate Program, the MarTech industry’s first partner accelerator. With NewsCred’s integration into the Marketo Engagement Platform, marketers will be able to marry NewsCred’s leading content and analytics with Marketo’s marketing technology to deliver a unified and measurable experience for…

How Your MarTech Stack Fails to Serve the Customer

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better results. Considering how far the marketing industry has come in the past few years is similar to comparing that of quill…

Yotpo Acquires Swell Rewards To Connect Reviews, Loyalty And ROI with AI-Powered Content

Yotpo to Offer the First Consolidated, AI-Driven Solution for User-Generated Marketing, Visual Marketing, Referrals, Loyalty, and Customer Data/Insights In the era of fierce M&As in martech landscape, customer is the winner. Leading martech company for content, Yotpo, has scooped its first acquisition: Swell Rewards. Swell Records is a Boston-based provider of premium incentive marketing solutions for e-commerce and omnichannel brands. The move expands Yotpo’s suite of commerce marketing technology solutions preferred…

Five Ways to Create Great B2B Content

Web Content Today Aims to Sell and Persuade an Audience to Actively Engage in Business. It Is the Key in a Conversion Process and Induces Customer Engagement Content marketing, if done right can make your business stand out in the competition. You may be a blogger, a marketer, an SMB owner or perhaps a tech writer—getting a firm grip on your content is the stepping stone to succeeding in marketing. The content marketing landscape continues to evolve at a rapid pace. It is important to connect these dots and further…

Conversion Labs Announces Sean Fitzpatrick as Chief Acquisition Officer

Conversion Labs, Inc., an e-commerce company that builds and scales innovative brands, announced the appointment of seasoned direct response marketing expert Sean Fitzpatrick to serve as the company's new Chief Acquisition Officer. Mr. Fitzpatrick will oversee Conversion Labs' online customer acquisition efforts for all of the Company’s current and future brands.  In addition, Mr. Fitzpatrick will serve as the President of PDFSimpli, Conversion Labs’ majority owned online solution for editing, converting, annotating, signing…

Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

Malicious Bots And Bad Apps: Why The Twitter Purge Matters?

Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content Marketers Earlier this week, Twitter posted a blog announcing new requirements for developers who develop apps using Twitter’s API. The social media platform announced the new norms stating that they are “recognizing the challenges facing Twitter and the public — from spam and malicious automation to surveillance and invasions of privacy — we’re taking additional steps to…

TechBytes with Jean Chen, VP Marketing, SaleScout

Jean Chen VP, Marketing, SaleScout In this interview, Jean Chen, VP, Marketing at SaleScout, talks about the state of Content Marketing technologies, the rise in user-generated content and influencers, and more about sales automation for B2B prospecting.Tell us about your role at SaleScout and the team/technology you handle. I am the vice president of marketing, which at SaleScout includes demand gen activities as well as brand building, PR and digital marketing. Our team is growing! We recently added four new roles.…

Allant Group Expands Partnership with Sprinklr to Deliver Optimized Marketing Execution Across Owned, Earned and Paid Media

The Partnership Helps the World's Largest Brands Implement Sprinklr's Customer Experience Management Platform Allant Group, a nationally recognized, data-driven analytics and marketing firm, announced an expanded strategic alliance with Sprinklr, the world's leading Customer Experience Management (CXM) platform. This partnership ensures that global companies have a successful Sprinklr implementation to support their most challenging social media management needs. Sprinklr values Allant Group's timely and nimble…

ZPPR Raises $1.2 Million, Debuts Content Operating Platform at Outdoor Retailer

ZPPR, a tech startup based in Bozeman, MT, recently closed a seed round of $1.2 Million led by Adjacency Partners, LLC out of New York City. Tom Arrix, Managing Partner at Adjacency Partners and former VP, Global Marketing Solutions at Facebook, has joined the ZPPR team as Chief Growth officer. Tom joins the Board of Directors alongside Bryan Johnston, Managing Partner/CEO at Adjacency Partners and former Global Marketing Director at GoPro and CMO at The UFC, and John DiCola, a senior marketing industry expert, digital media…

Ten Content Marketing Ideas to Grow Your E-Commerce Brand

Mastering the Art of Content Strategy Is Naturally Going to Play an Integral Role for Marketers in 2018. MarTech Series Discusses Ten Content Marketing Ideas to Grow Your E-Commerce Brand Today, the customer’s voice is believed to be the strongest in an online marketing world. Mastering the art of content strategy is naturally going to play an integral role for marketers in 2018. As the world of E-commerce is constantly mushrooming, entrepreneurs/retailers are aiming to reach new heights of content creation. The…

Interview with Carson Conant, Founder and CEO, Mediafly

"Marketing leaders who can make decisions based on clear data, can move faster and focus on the right things because they know what works and what doesn’t."Tell us about your role at Mediafly and how you got here. I am the Founder and CEO of Mediafly, a Chicago-based provider of sales enablement technology. My objective when I founded Mediafly was to assemble an incredible team of leaders that excel in their unique areas and are passionate about their work. I focus most of my time collaborating with them on the vision…