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content marketing

Percolate Secures $32 Million in Financing and Expands Team to Accelerate Growth

Additional Capital Coupled with Appointment of New CFO Steve Shevick Will Accelerate Progress Toward Redefining the Content Marketing Platform Category Percolate, the premier enterprise content marketing platform, announced that it has secured $32 million in financing from existing investors including GGV Capital, Sequoia, and Lightspeed, and new investor Capital IP Investment Partners ("CapIP"). The funds will be used to accelerate Percolate's leadership position in the content marketing category and invest in the next…

Marketers Lose Confidence in Content Marketing Effectiveness, According to New Report

Study Shows Marketers Questioning Strategies; But There's Room for Growth with Webinars With less than 10% of marketers saying their content marketing is effective, it's clear that businesses need to rethink their strategies in order to drive engagement and turn insights into action. That data comes from a study released by Heinz Marketing, sponsored by ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences. The report uncovers new insights into…

TechBytes with Mark Gorman, CEO, Matrix Solutions

Tell us about your role at Matrix and the team/technology you handle. My role as CEO at Matrix Solutions is actually connected through my work with Main Line Equity Partners, which finds technology or technology-enabled companies in which we see potential to invest and help them grow. Matrix Solutions had an impressive footing in linear broadcast, especially at the local level, but I saw the potential to enhance its functionality among the non-linear media industry and in both the national and international playing…

Is SEO Strategy Losing Its Sheen?

More Small Businesses with SEO Strategies Are Incorporating PPC Advertising (60%) to Compete for Decreasing Organic Visibility in Search Results Thirty-six percent (36%) of small businesses have an SEO strategy, and 38% more plan to invest in SEO in the future, according to a new survey from Clutch, the leadings B2B research, ratings, and reviews company. Social media marketing (63%) and mobile-friendly websites (54%) are the most common SEO activities small businesses spend time and money on. Having a…

TechBytes with Randy Frisch, CMO, Uberflip

Tell us about your vision for ABM and the role it plays in the current Marketing-Sales alignment. Talking vision in ABM these days is tricky; where do you begin with something so hot and so new? I think of ABM in a very simple way: what are the accounts that we want to win and how are we going to win them as an organization? Historically, a lot of us thought that marketing should be responsible for simply finding accounts and then sales should be responsible for closing those accounts. The vision of ABM is really…

The ‘C’ in Customer Experience (CX) Means Consistency

Modern Customers Are Buying Not Just Products, but Also the Experience. This Has Changed the Entire Paradigm of Doing Business in CX-Focused Markets Where Stakes Are Higher Than Ever Before In the modern era, the inexorable rise of Customer Experience has pushed the bar higher in Marketing, Sales, Service and Commerce. The biggest challenge faced by marketing professionals lies in delivering connected and smoothly concerted experiences to a whole new generation of customers that expect instant solutions, round-the-clock…

PowerPost Unveils New Playbook For Creating ‘Intelligent Content’

"The Intelligent Content Playbook" Showcases the Best Content Optimization Strategies from Leading Marketing Experts PowerPost, a leading content publishing platform for brand marketers, announces its release of The Intelligent Content Playbook, a new eBook distilling the best content creation strategies and optimization techniques from the industry's top marketers. The Playbook gives immediate, actionable guidance on creating branded content that cuts through digital noise using today's most advanced technology, trends…

Latest Report Answers, “Do Sales Need to Push the Technology Content Engine?

Content Marketing Institute Releases New Research on Technology Content Marketing Technology content marketers face a more complex audience journey and marketing/sales process than other industries since many people in distinct roles often influence a tech purchase. That’s why 68% of tech content marketers said that creating content that appeals to multiple roles is their top challenge. That’s one of the key findings in the new Content Marketing Institute research report, Technology Content Marketing 2019: Benchmarks,…

TechBytes with Julien Rio, Head of Marketing, Dimelo, a RingCentral Company

Tell us about your role at Dimelo, a RingCentral Company, and the team and technology you handle. I am Head of Marketing for Dimelo, a RingCentral Company. I lead the marketing efforts for Europe, Asia, Middle-East and Africa for RingCentral Engage, an omni-digital customer engagement platform allowing companies to easily engage with their customers on multiple digital channels. My team is handling every aspect of marketing, from product positioning, branding and communication, to content, lead generation and events…

From Creative Brief to Campaign Launch – Introducing Asana for Marketing and Creative Teams

New Suite of Features and Integrations with Adobe, Litmus, Dropbox and Slack Give Marketing and Creative Teams the Clarity to Create Asana, a leading work management platform for teams, announced the introduction of Asana for Marketing and Creative Teams, an end-to-end solution for teams to manage their entire marketing and design process from start to finish. The suite of new features and integrations are now available in Asana’s recently launched product offering, Asana Business. According to a 2018 survey by the…

Study Reveals Latest Benchmark Numbers and Trends for High-Performance Email Marketing Campaigns

GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email marketing, online reputation management, blockchain technology, PPC advertising, content marketing, and custom software development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: Benchmark Numbers, and Trends for Highly Converting Email Marketing Campaigns Email marketing has proved to bring on highest return on investments…

The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology

Are CMOs ready for the MarTech Fitness Drill?  While reviewing the entries for MarTech RADAR companies, we read hundreds of whitepapers, case studies and attended 50+ Marketing Technology webinars and podcasts. The extensive research-based project on MarTech RADAR led us to the first-in-industry MarTech Fitness Drill. What’s the MarTech Fitness Drill after all? At MarTech Series, we define the MarTech Fitness Drill as, “the systematic process of identifying, comparing, analyzing, reviewing, leveraging and recommending…

Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive

Tell us about how dramatically your role evolved in 2018 with Marketing and Sales Technologies. At Kaon, 2018 was all about efficiency and process. We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a dramatic increase in the breadth and depth of our customer engagements. The challenge for us, as a software company, is to have as much of that top-line growth reach the bottom line as possible. For us, that meant…

Forbes BrandVoice Veteran Joins inPowered as CRO to Scale Its AI Platform for Content Marketing

inPowered Ushers in the Next Stage in the Evolution of Content Marketing inPowered, the AI platform for content marketing, has announced that Ann Marinovich has joined as Chief Revenue Officer (CRO) to scale the company’s Software as a Service (SaaS) offering. “Our vision has always been to take content programmatic using AI with a software as a service business model to deliver the best results at the most efficient cost. Ann is uniquely qualified to help us achieve this vision” Marinovich previously built…

Content Marketing Leader NewsCred Partners with Matcha to Help Small Businesses Leverage the Power of Content

Through the Partnership, Matcha Will Expand Its Content Marketing Solution to New Verticals Including Fitness & Wellness, Home & Family, Beauty & Fashion, and Food & Beverage Matcha, the leading content marketing platform for small businesses, announced a partnership with NewsCred, the leading provider of enterprise content marketing technology and services. Gartner recently named NewsCred the leading content marketing platform for enterprises, ahead of competitors like Contently, Percolate, and Skyword.…

Marketing Artificial Intelligence Conference (MAICON) To Feature More Than 60 Speakers

The Full MAICON Agenda Is Now Available Marketing Artificial Intelligence Institute released the agenda for its inaugural Marketing Artificial Intelligence Conference (MAICON). The event, which includes more than 60 speakers, will be held at the Huntington Convention Center of Cleveland, July 16 - 18, 2019. MAICON features more than 40 workshops and sessions designed to help marketers understand, pilot and successfully scale artificial intelligence. Presenters will explore the next frontier in digital marketing…

What a Difference Commitment Makes When It Comes to B2C Content Marketing

Content Marketing Institute Releases New 2019 Research on State of Business-To-Consumer Content Marketing Content marketing may have caught on first with B2B marketers, but B2C marketers have plenty of skin in the game too: 81% say their organization is concerned with creating content that builds loyalty with existing customers. That’s according to new research from Content Marketing Institute and MarketingProfs, presented in B2C Content Marketing 2019: Benchmarks, Budgets and Trends. The research shows B2C organizations…

State of the Content Marketing Union: What Emerged in 2018 and What’s Next for 2019

If content is king, then content marketing is heir apparent for businesses. 2018 was the year content marketing came into its own, becoming a crucial component for business success.  Havas Group found that 84 percent of people expect brands to create content. Meanwhile, 90 percent of businesses are already using content marketing to generate inbound leads. That’s because content marketing is a low-cost, high-reward strategy that drives immense growth and sales — it costs 41 percent less per lead than paid search does. As…

AdMaster: 79% of China Advertisers to Increase Digital Marketing Spend in 2019

According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology company AdMaster, China's digital marketing will continue its growth momentum, particularly on mobile. Digital marketing spend to significantly increase, particularly on mobile Also Read: Shoclef Presents Live Shopping in the Global Marketplace 79% of advertisers intend to increase their digital marketing spend. The average increase is by 20%, 2% higher than…

Top 3 Ways Hospital Marketers Can Manage Their Online Brand Presence

According to Pew Internet & American Life Project, nearly 80 percent of Internet users or about 93 million Americans searched for a health-related topic online. The study indicates that looking for health or medical information is one of the most popular activities, therefore, online hospital marketers carry a large responsibility when managing their organization’s online presence. But thanks to the explosion in digital health technologies, healthcare marketers now have access to innovative new tools that until…