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Sales Gets a Big Part of the Content Marketing Conversation at Content Marketing World

2018 marks the 8th year for Content Marketing World, the world’s largest conference dedicated to content marketing. 2018 also marks my 8th time as an attendee to this conference, and my 7th time as part of the speaker roster. This year, I chose to be a track moderator, introducing all of the presenters in one track on a single day, ensuring sponsors were mentioned and covering some general housekeeping for the attendees. I was assigned to moderate the Sales Track on Day 1, and my four presenters did not disappoint. Here are…

Promo Partners with Unsplash to Expand its Video Creation Library

Unsplash Is the First Photo Provider to Join Promo’s Premium Video Library Which Is the Largest Worldwide Slidely the maker of Promo, the leading video creation platform for businesses, announced a new content integration with Unsplash, the fastest growing creative platform for free-to-use, high-resolution photography, adding more than 650,000 photos to the Promo visual library. Promo is the #1 video creation service, empowering businesses to supercharge their online content marketing by creating professional looking…

Even Advertisers Avoid Their Own Ads—Here’s How to Make Them Better

When’s the last time you skipped an ad on YouTube or fast-forwarded past a commercial on your DVR? There’s no shame in admitting it—even if you’re a marketer who eats, sleeps, and breathes advertising in your day job. In fact, Pressboard recently conducted a survey that found that advertisers, of all people, are just as averse to ads as anyone else. 98% stream ad-free content on platforms like Netflix or Prime Video, for example, and 79% own a DVR they use to skip commercials. We might just be the only industry that…

Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To find answers, you have to be a lion in your B2B marketing strategy yourself. Isn't it!!! Do Enterprise Decision Makers Actually Consume B2B Content? Powerful content can accelerate not just your marketing efforts, but also add more teeth to your sales. With the coming of age for ABM…

How to Make Video a Better Part of Your Content Strategy

By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will account for 80 percent of all consumer internet traffic by 2019. But just because video is popular doesn’t mean brands know how to do it well. Branded video can only be as great as the strategy behind it. Video content is simply one tactic that has to be part of a wider marketing strategy. Regardless of what tactics you choose, a strong strategy starts with your audience. Do you want to reach people in a…

Skyword Traces Exciting Journey in Content Marketing with New Features and Updates

Skyword Rolls out Additional Strategy and Social Features to Its Content-Centric Enterprise Marketing Platform During the Content Marketing Industry's Largest Conference Skyword, the leading content marketing software, and services company, will showcase updates to Skyword360. Skyword36o is the next generation of its content marketing platform. The new updates would be demonstrated at the Content Marketing World (CMWorld) 2018 in booth #730 at the Huntington Convention Center of Cleveland. Among other updates, the…

NewsCred Launches Idea Lab to Assist Marketers with Content Ideation and Planning

The NewsCred Expansion Combines SEO, Social Trend, Rank Tracking and Voice Data to Better Optimize Content Search for Marketers NewsCred, the world’s leading enterprise content marketing platform provider, announced the addition of Idea Lab. Idea Lab’s launch shows the silos between ideation and execution can be overcome, thus enhancing the process of content creation with social and search trend data. Idea Lab will assist marketing teams to identify the topics that resonate with audiences, have a high ranking in…

Facebook Is Optimizing Content Marketing; Offers Publishers New Tools

Facebook Is Empowering Publishers by Releasing New Tools to Measure Organic Content Performance Facebook is testing new publishing tools with an exclusive group of publishers. The Social Media giant is allowing publishers to test variations of content elements to check which perform the best. These elements are- Headlines Images Videos Copy Facebook is allowing four versions of an organic copy to be tested by publishers followed by real-time insights on click-through rates. Five publishers, globally, have…

CONEX Exclusive: How Uberflip Sets New Benchmarks in Content Experience

A Great Content Experience Is About Creating the Right Conditions to Further Engage a Potential Buyer  There's a lot that simple, relevant content can do for your business. Especially, if it's crafted with laser-focused precision to engage audiences who would then turn into customers. Uberflip's marquee conference, CONEX unleashed the beast that all Content Marketing teams could hunt with. For those who are yet to comprehend the dramatic transformation of content strategies around experiences and AI-driven analytics, it's…

A Guide for Choosing the Right Content Marketing KPIs for Your Business

A key performance indicator, or KPI, is used to measure the performance of websites and businesses. They are really great for figuring out what a business or website is doing well and what they still need to work on. Before you decide which KPIs you're going to use, there are a few tips to help you pick the right ones. Keep Them Business Goal Related You also want to make sure you make your KPI's business goal related. For instance, if you run a car insurance agency and you want to increase car insurance quote numbers by…

Biggest Content Marketing Trends You Should Be Following in 2018 | Infiniti Research

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the biggest content marketing trends you should be following in 2018. As traditional marketing strategies are becoming less popular with the audience, forward-thinking marketers are on the lookout for newer and better strategies like content marketing to keep the customers hooked on. Content marketing is all about offering the user with truly pertinent and useful content rather than just…

Interview with Allison Stern, Co-Founder and CSO, Tubular

"Data is one thing, but insights are the key to the recommendations on what people really want. Nobody wants data on its own."Tell us about your role at Tubular Labs and how you got here. What galvanized you to co-found Tubular Labs? I founded Tubular Labs six years ago. I was always passionate about media, wanted to be in the media industry. When I was in college, I ran the TV station, then went out to Los Angeles and had an internship at 20th Century Fox. There, I realized that my passion was actually for the business…

More Than 80% of People Have Purchased a Product or Service as a Result of Content Marketing, New Survey Finds

Most People (67%) Consider Content Marketing 'Useful and Valuable,' Which Is Why When They Interact with Content Published by a Company Online, They Are More Likely to Purchase Its Products or Services Content marketing significantly influences the decision to purchase a company's product or services, according to a new survey from Clutch, a B2B research, ratings, and reviews company. Eighty-two percent of people (82%) have purchased a product or service from a company as a result of consuming content published by a…

Franchise 500 Brands Rank Fishman PR as No. 1 Public Relations Firm in Franchising

Franchise PR Firm Earns Top Spot in Entrepreneur Magazine's 'Best in Service' Supplier List Fishman PR, a national agency specializing in PR, content marketing and social influencer relations to help franchise brands grow, has been recognized as the top public relations firm for franchise companies in Entrepreneur magazine's inaugural "Best in Service" ranking of top franchise industry suppliers. The industry-leading agency, founded in 1991, was ranked by franchisors as the No. 1 public relations firm in the space in…

Stringr Taps Brightcove to Transform The Future of Video Content Creation Industry

Media Tech Company Stringr Joins Forces with Brightcove to Enable Users to Source, Edit and Publish Video Content in One Place Stringr, the premier marketplace that allows media organizations to buy video footage from both amateur and professional videographers in an efficient, streamlined process, has announced it will be using the Brightcove video platform. Stringr’s Initiative to Enable Customers to Quickly and Easily Create and Publish Video Content At the time of this announcement, Anil Jain, EVP and GM, Media of…

NewsCred Joins Marketo Accelerate Program and Announces New Platform Integrations to Drive Content Marketing Success

Partnership Builds upon Long-Standing Relationship with Marketo, Adding Email Creation and Analytics Integrations to the Offering NewsCred, the global leader in enterprise content marketing, announced it has joined the Marketo Accelerate Program, the MarTech industry’s first partner accelerator. With NewsCred’s integration into the Marketo Engagement Platform, marketers will be able to marry NewsCred’s leading content and analytics with Marketo’s marketing technology to deliver a unified and measurable experience for…

How Your MarTech Stack Fails to Serve the Customer

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better results. Considering how far the marketing industry has come in the past few years is similar to comparing that of quill…

Yotpo Acquires Swell Rewards To Connect Reviews, Loyalty And ROI with AI-Powered Content

Yotpo to Offer the First Consolidated, AI-Driven Solution for User-Generated Marketing, Visual Marketing, Referrals, Loyalty, and Customer Data/Insights In the era of fierce M&As in martech landscape, customer is the winner. Leading martech company for content, Yotpo, has scooped its first acquisition: Swell Rewards. Swell Records is a Boston-based provider of premium incentive marketing solutions for e-commerce and omnichannel brands. The move expands Yotpo’s suite of commerce marketing technology solutions preferred…

Five Ways to Create Great B2B Content

Web Content Today Aims to Sell and Persuade an Audience to Actively Engage in Business. It Is the Key in a Conversion Process and Induces Customer Engagement Content marketing, if done right can make your business stand out in the competition. You may be a blogger, a marketer, an SMB owner or perhaps a tech writer—getting a firm grip on your content is the stepping stone to succeeding in marketing. The content marketing landscape continues to evolve at a rapid pace. It is important to connect these dots and further…

Conversion Labs Announces Sean Fitzpatrick as Chief Acquisition Officer

Conversion Labs, Inc., an e-commerce company that builds and scales innovative brands, announced the appointment of seasoned direct response marketing expert Sean Fitzpatrick to serve as the company's new Chief Acquisition Officer. Mr. Fitzpatrick will oversee Conversion Labs' online customer acquisition efforts for all of the Company’s current and future brands.  In addition, Mr. Fitzpatrick will serve as the President of PDFSimpli, Conversion Labs’ majority owned online solution for editing, converting, annotating, signing…