Comscore Named Preferred Branded Content Measurement Partner By Canvas Worldwide
Agreement provides Canvas with content studies using Comscore Branded Content
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a partnership with Canvas Worldwide, the world’s second largest independent media agency, to provide Branded Content™ measurement as their preferred branded content partner. Initially launching with six Branded Content integrations, the agreement provides Canvas with studies using Comscore’s sophisticated Branded Content to track integrations…