Content Production

Leading marketplace for today's creators broadens offering to democratize creator economy Backstage, the leading freelancer marketplace and application suite for creators, announced that it has acquired FilmFreeway, Coverfly, and…
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With 85% of consumers feeling that brands bear responsibility for ensuring their ads run adjacent to content that is safe (DV/Harris Poll), following a year of social disruption involving a divisive presidential election, racial injustice,…
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Sports Broadcasters and Digital Publishers to Benefit from New Visualizations and Analytics Platforms Powered by Real-Time ShotTracker Data for the NCAA Basketball Season Data Driven Sports (DDSports), the parent company…
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Relationship Scales Content Marketing Effort to Further Strengthen Top-of-Funnel Engagement Robust technical content and effective content marketing continues to be one of the most important marketing capabilities in educating and…
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Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc.  announced the appointment of James Baronet as Vice President and General Manager of its broadcast and digital operations in Topeka, Kansas (DMA #142). Mr. Baronet…
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GRIN, the leading influencer marketing software for direct-to-consumer (DTC) brands, announces $16 million in new capital led by Imaginary Ventures. The round also included participation from Good Friends Venture Capital, which includes the…
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WPP and Microsoft Corp. have announced a partnership to transform creative content production, beginning with the launch of Cloud Studio, an innovative cloud platform that allows creative teams from across WPP’s global network to produce…
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Conversation analytics platform Spiketrap revealed a brand safety suite designed specifically to address the unique challenges presented in accurately classifying high-velocity user-generated content. The solution, which uses…
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Acquisition creates a one-of-its-kind global agency able to help clients scale e-commerce marketing business Brand New Galaxy (BNG), an independent European holding company specializing in digital, e-commerce, technology and creative…
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Gone are the days of happy hours with prospects. Because of social distancing, sales and marketing teams need to find new ways to generate demand and close deals. On top of this fact, B2B marketers are expected to do more with fewer…
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CreativeDrive’s global content studios enhance Accenture Interactive’s ability to accelerate clients’ digital commerce transformation Accenture has acquired CreativeDrive, a global, tech-driven content production company that simplifies,…
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Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, launched its new marketing service to reach entertainment consumers in a variety of scenarios. Connecting brands with…
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CreativeDrive is Increasing Global Footprint While Enhancing Video at Scale and Localization Capabilities Independent global content production company CreativeDrive has acquired Zebra Worldwide in the next stage of its growth as an…
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