Content Production

Gone are the days of happy hours with prospects. Because of social distancing, sales and marketing teams need to find new ways to generate demand and close deals. On top of this fact, B2B marketers are expected to do more with fewer resources and with strategies limited to digital engagement. To drive a higher ROI in a remote world, smart marketers are increasing their agility and control. By rapidly building content that is digitally immersive, mobile-friendly, and easily shared, they are making up for decreased…

CreativeDrive’s global content studios enhance Accenture Interactive’s ability to accelerate clients’ digital commerce transformation Accenture has acquired CreativeDrive, a global, tech-driven content production company that simplifies, automates and scales the creative asset production process. Terms of the transaction were not disclosed. The acquisition of CreativeDrive — which helps brands meet the ever-increasing pace of digital and commerce channel activation — will complement Accenture’s existing content, digital…

Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, launched its new marketing service to reach entertainment consumers in a variety of scenarios. Connecting brands with content and leveraging pre-show advertising and other onsite media, Maoyan will provide customized and more targeted marketing solutions for advertisers. Maoyan Vice President Zhang Le introduces the new marketing service The new marketing solution can…

CreativeDrive is Increasing Global Footprint While Enhancing Video at Scale and Localization Capabilities Independent global content production company CreativeDrive has acquired Zebra Worldwide in the next stage of its growth as an international powerhouse of creative production. The acquisition combines CreativeDrive’s network of over 150 studios in the US, Latin America, Asia and Europe with Zebra’s impressive portfolio of video and content production and localization offices across London, Paris, Cape Town, Kiev and…

Ben Tyson Senior Vice President, StudioNow In their current state, video marketing platforms are gaining massive traction by virtue of a marketer's need for analytics and measurement. To better understand this dynamic state of video technologies and the role of marketing teams in creating mobile-first video personalization, we spoke to Ben Tyson, Senior Vice President at StudioNow. Tell us about your role at StudioNow and the team/technology you handle. At StudioNow, we aim to make content production a more…

Bridget Bidlack SVP Product, Movable Ink Intelligent Content remains the final frontier for content marketers in 2018. According to the recent Forrester Research report, titled, "Vendor Landscape: Personalization Solution Providers, Q3 2017", 78 percent of US online adults have chosen, recommended or paid more for a brand that has personalized an experience or service. To enable marketers with intelligent content, Movable Ink provides personalized email content solution that drives performance, increases productivity and…