Browsing Tag

Content Recommendations

2021 Benchmark Report of B2B Content Engagement and Lead Conversions

Hushly, the leading content engagement and conversion optimization platform for lead generation and ABM has released a Comprehensive Data Analysis: 2021 Benchmark Report of B2B Content Engagement & Lead Conversions. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals This report is the first of its kind that analyzes 10’s of millions of traffic sessions across a variety of companies. The data set is from Hushly's B2B customers base and looks at the performance of website and landing…

BBC Global News Chooses Taboola as its Exclusive Content Recommendations Provider

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced a new deal with BBC Global News, the home of the BBC's award-winning commercial international news, sport and features content, in which it will become the renowned publisher's exclusive content recommendations provider. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award BBC News is the world's most trusted international news broadcaster and reaches 438 million people around…

Abrams Media and MGID Sign Content Recommendation Partnership

MGID, the global pioneer in native advertising, has announced its partnership with digital publishing network, Abrams Media to bring content recommendations across the publisher's global portfolio on all devices, with the aim to improve the user experience and boost revenues. Marketing Technology News: Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences Under the deal, Abrams Media – a journalism trailblazer bringing politics, law, media, and lifestyle news to millions of users each month – will…

Revcontent Sees 1,100% Increase in Profitability, Bolsters Client Roster and Product Offerings Under New Leadership

Revcontent, a leading content marketing, and discovery platform, announced strong revenue growth and new premium publisher clients including Barstool Sports, Patch.com, Heavy.com, McClatchy, Nexstar Digital, and Salon. Despite the devastating impact of COVID-19 on the global economy, Revcontent has continued to gain traction as it delivers new revenue and growth opportunities to digital publishers around the world. The company recently appointed Richard Marques as chief executive officer. Marques has helped lead the…

The Future Is Here: When Online Shopping Becomes the Only Channel

The COVID-19 global pandemic brings with it a new reality—a “new normal.” As more people around the world are confined to the walls of their homes due to government restrictions and distancing rules, several retailers have begun closing their doors in response. This presents an opportunity for eCommerce businesses as the global crisis has driven shoppers to shift their shopping habits online. Compared to the previous year, there have been rising transaction volumes online, especially in the home products, DIY products,…