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Content strategies

The Green Shoots of a Digital Publishing Revival Call for Creative New Formats

Listen carefully and you might just detect a note of quiet optimism in digital media circles, as publishers reflect on selected healthy signals from 2020 and look forward to a resurgent economy, driven by pent-up savings from the long, dull months of Covid. According to data from the Association of Online Publishers and Deloitte, 53% of digital publishers witnessed positive revenue growth in Q3 2020 - up from 22% the previous quarter. What’s more, 78% of digital publishers view advertising revenue growth as a high strategic…