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Everything You Need To Know About Marketing Automation and CRMs

Recently someone asked me what makes a good marketer. I thought for a while and replied, "A good marketer is someone who can efficiently use every channel and back it up by measuring the channel's effectiveness." I have been handling B2B marketing for a long time now, long enough to witness the evolution of Marketing Automation from just Email Automation to automation of the entire process right from lead captures to nurturing, tracking, qualification, & analysis — with the more recent infusion of AI technologies like…

FloSports Selects TVU Networks as Solutions Provider for On-location Live Video Coverage

Company Relies on TVU's Video-Over-IP Technology to Reliably and Cost Effectively Air Live Events FloSports, the innovator in live digital sports and original content, live streams more than 10,000 live competitions per year across its platform. In order to keep pace with its 24/7 schedule of live and on-demand sports coverage, the company selected TVU Networks, the global technology and innovation leader in live IP video solutions, to help address its growing need for on-location live video capturing and sharing.…

Juniper Research: Sporting Rights to Drive Annual Digital Content Revenues to $250 Billion This Year, Juniper Research Finds

$23 Billion Rise Fuelled by On-Demand Subscriptions as Amazon, Facebook & Twitter Acquire Sporting Rights to Bolster Content Market Share A new study from Juniper Research has found that global consumer spend on digital content will reach $250 billion in 2019, an increase of $23 billion year-on-year. “Games revenues will be 40% of total content revenues in 2019, unchanged from 2018, as popularity of watching eSports online and attending tournaments remains strong worldwide” The research found that SVoD…

SEO for Startups: How to Grow Your Organic Traffic in Six Months

You’ve taken your startup off the ground and maybe even have a small team. Search engine optimization for your website wasn’t a priority till now. But you know very well that it’s what will help you bring traffic, turn visitors into leads, increase revenue, and build authority. But how do you do SEO as a startup? If hiring an SEO specialist is out of the question, you have limited resources and need to get your first customers soon. You don’t consider yourself tech-savvy in this category, so what else can you do? Don’t…

Should Content Creators Surrender 45% of Their Earnings?

New Whitepaper Examines How High-profile Content Platforms Fleece Creators Patreos, a blockchain-based, content subscription platform empowering fans to directly support their favorite creators and artists, released a whitepaper today detailing the challenge facing content creators as they strive to retain creative integrity in a landscape dominated by centralized platforms. Today's top content outlets (YouTube, Facebook, etc.) utilize centralized, ad-based business models that are inefficient, forcing contributors to…

Insticator Expands Publisher Network, with the Embed Now Included on an Additional 1,500 Sites

The Company‘s Revenue Growth Increased by 601% in 2018 Insticator, a global leader in increasing engagement, research revenue and ad revenue for publishers through interactive content while enhancing viewability and purchase intent for brands, announced its growth metrics for 2018 and the evolution of its platform. As a result of its commitment to deliver highly engaging content and increase publisher’s ROI, Insticator has reported a 318% increase in company growth since 2017, with revenue growth experiencing a 601%…

Americans Attracted To Entertainment On Social Issues, But Frustrated By Opportunities To Take Action: Survey

Veteran Hollywood Insiders Ric Robertson, Jonathan Taylor Announce New Offering With Advocacy Agency Tiller, LLC to Help Entertainment Companies Maximize Their Content's Social Impact, Financial Performance Americans are eager for Hollywood to produce more purpose-driven entertainment, especially when it provides information on the underlying issue and opportunities to take action, according to the results of a groundbreaking national survey released by Tirota, a new consultancy specializing in bolstering both the societal…

Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization

Content. It’s a blessing and a curse. Content is at the core of marketing technology and so many other areas of business. From product to business intelligence to sales to customer care and support, HR, legal (this list goes on) businesses are tasked with curating, aggregating, creating, publishing and making sense of growing volumes of content. A few years ago, I conducted research on content marketers’ greatest pain points. The clear winner? Creating content. The need for more content, for better content, for enough…

Adobe Acquires Allegorithmic, the Leader in 3D Editing and Authoring for Gaming and Entertainment

Industry Standard for 3D Textures and Materials Behind AAA Gaming Titles and Award-Winning Movies Coming to Creative Cloud Adobe announced that it has acquired Allegorithmic, makers of Substance, the industry standard for 3D textures and material creation in game and video post-production. By combining Allegorithmic’s Substance 3D design tools with Creative Cloud’s industry-leading imaging, video and motion graphics tools, Adobe will empower video game creators, VFX artists working in film and television,…

LinkedIn Introduces Interest Targeting

The Largest Professional Network in the World Is Enabling Businesses to Own the Conversations That Matter the Most to Their Audience LinkedIn marketing teams have always been extremely pro-active when it comes to connecting businesses with their target audiences. However, with the ever expansive content, conversation, and engagement, the company has begun to realize that it is becoming a daunting task. Acting swiftly, LinkedIn has introduced a brand new channel in their campaign manager, naming it interest targeting.…

Shareability, Traffic and Goals: The Real Key to Killer Content

Let’s be honest. There’s already tons of content about content. If you Google “creating killer content” (yes, with quotes), you’ll get almost 30,000 results. Just think about that … 30,000 pages, articles, blogs, etc., use that exact series of three words in that order. That’s crazy. The world definitely does not need another “How to create killer content” article. There are also plenty of articles about content goals, ranging from encouraging people to actually create them through examples by content type. Content…

4 Ways to Improve Customer Engagement Across All Channels

No matter what industry you’re in, you likely have this problem: capturing your audience’s attention for more than a few seconds. But beyond that, you also want to engage your customers. Get them feeling more invested in your brand. In an era where consumers are exposed to up to 10,000 brand messages a day, it’s become understandably difficult to elbow in for more than a nanosecond. So, how can you engage your customers no matter what the channel? The right technology, paired with savvy strategy, is all you need.…

2019’s Content Strategy Primer

Revising the Basics of Content Designing & Marketing as 2019 Begins Love it. Hate it. But you can’t ignore it. Content is here to stay! Long forms, short forms or captions, the internet is impossible without content. As marketers notice dozens of blogs on the World Wide Web that present contrasting views about Content Marketing, the truth is content is (always) needed. Hence, here are a few simple pointers to keep handy while developing content — content of any kind. Step 1: Get a Reality Check Rome was not built in…

AnyClip Launches LuminousX to Build Interactive Contextual Content

Luminousx Is First-Of-Its-Kind Solution Enables Publishers to Respond to Duopoly by Transforming Any Web Page into an Endless, Interactive Contextual Content Feed AnyClip has announced the launch of LuminousX™. LuminousX  is the first end-to-end contextual video content, engagement, and monetization solution. LuminousX enables publishers to face the large technology platforms by enriching any website with an interactive feed of endless ultra-premium and automatically-matched editorial content. AnyClip has established…

Dreamforce Interview with Gary Ballabio, Director, Business Development, Cloudinary

"Consumers have come to expect that their shopping experiences will be as optimal on their phones as they are on their desktops or laptops, and no matter where they’re viewing your content."Tell us about your journey in technology and how you arrived at Cloudinary? I joined Cloudinary last summer after spending time at Akamai Technologies. My years at Akamai gave me a foundation in best practices for website design and web performance that is very relevant to the work that Cloudinary does. After seeing Cloudinary’s image…

TechBytes with Nadjya Ghausi, VP, Marketing, Prezi

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span compared to Gen Xers' or Boomers. The report finds engaging content with cinematic effect as the "golden ticket" to build a compelling interaction with the audience. To help our readers better understand the true definition of “Attention” and how Content Marketing teams could actually measure attention from the context of marketing performance, we…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

Ooyala and ODMedia Collaborate Streamlining Video Processing and Global Delivery

This alliance ensures channelizing global content distribution through a single source ODMedia and Ooyala strategically partner to be the one-stop solution for video content distribution that is tailored for every demographic location. ODMedia's video localization and delivery attributes will integrate with Ooyals's video monetization capabilities. Content owners will benefit the most through this partnership as they can now distribute their content globally generating more revenues. The combined force of ODMedia’s…

Amazon Marketing Agency CPC Strategy Acquired by Elite SEM

Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital backed Elite SEM. This is Elite’s third acquisition since 2017. Elite SEM will leverage on CPC Strategy’s expertise in retail, e-commerce and especially the Amazon channel where Elite expects to cover half of its 2018 revenue. Elite and CPC combining forces will bolster the former’s expertise in search and social marketing. Elite will also have exclusive access…

SEMrush Announces Release of Its Competitive Intelligence Toolkit 2.0 on Its 10th Anniversary

SEMrush, an online visibility management and content marketing SaaS platform, announced, on its 10th anniversary, the release of its Competitive Intelligence 2.0 toolkit. With the product upgrade, marketers will now receive a full stack of marketing insights in all areas of competitors' digital marketing strategy including SEO, SEM, Paid Advertising, Content, SMM and PR. SEMrush Competitive Intelligence 2.0 is also tailored to needs of business development managers, sales teams and affiliate managers, who will be able to…