Browsing Tag

Contextual Ad Targeting

Disruptel Announces Partnership with TCL to Build Next Generation of Smarter TVs

Globe Newswire Jan 11, 2022 0

New partnership to result in innovative AI-driven viewing experiences and new revenue streams for manufacturers and programmers Disruptel, the interactive TV and AI innovator changing the way consumers interact with their connected…
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Native & Programmatic Advertising

Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial…

PRNewswire Nov 24, 2020 0

Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum's Verity artificial intelligence (AI) product. Through Verity, Mediavine is passing…
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Behavioral Marketing

Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service Customer Portals, Contextual…

Sudipto Ghosh Jan 4, 2018 0

Part Three of the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a…
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