Browsing Tag

Contextually Targeted Ads

Contextually Targeted Ads Drive 3.3x Higher Attention, Proved by Lumen and Seedtag New Research

MTS Staff Writer Dec 2, 2021 0

“The Power of Contextual in the Attention Economy" research gives evidence that Seedtag ads drive 3.3x more attention than IAB standard ads. Seedtag, the leader in contextual advertising in EMEA and LATAM, today released the report "The…
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Native & Programmatic Advertising

New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%

PRNewswire Oct 21, 2021 0

GumGum, a global media and technology company that specializes in contextual intelligence, today released "The Contextual Edge in The Age of Attention", a report conducted by GumGum along with Lumen Research and Publicis Groupe. The study…
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