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conversion logic

VideoAmp Acquires Cross-Channel Attribution Platform Conversion Logic

Bolstering and Extending VideoAmp's TV Attribution Capabilities VideoAmp, Inc., the interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has acquired Conversion Logic LTD and will be integrating key assets from the leading cross-channel attribution solutions provider into its own privacy-compliant suite of solutions, further enabling marketers and media owners to optimize their entire portfolio of linear TV, OTT and digital media to…

Conversion Logic Announces New Marketing Mix Modeling Offering and Strengthens Executive Team with Industry Veterans

Trey MacLeod and Dr. Sanjog Misra Join The Conversion Logic Team As Chief Commercial Officer And Chief Academic Advisor Respectively While The Company Continues To Innovate Its Unified Marketing Measurement Platform Conversion Logic, the industry's most innovative marketing intelligence platform, announced its continued growth with two new leadership appointments, new advanced capabilities as part of its unified marketing measurement offering, and the addition of several new marquee clients to their portfolio. With the…

Conversion Logic Extends Its Breakout Year of Growth With 3 New Executive Appointments

Marketing Intelligence & Attribution Leader Names New Chief Client Officer, Chief Revenue Officer, and VP Marketing Conversion Logic, the industry's most innovative unified marketing attribution platform, announced the appointment of three leadership positions: Juan Pablo Pereira has been appointed as Chief Client Officer, Matt Camassa has been named Chief Revenue Officer, and Tony Yang joins as the VP of Marketing. Over the past nine months, Conversion Logic has been able to attract and recruit top…