Conversion Logic Announces New Marketing Mix Modeling Offering and Strengthens Executive Team with Industry Veterans
Trey MacLeod and Dr. Sanjog Misra Join The Conversion Logic Team As Chief Commercial Officer And Chief Academic Advisor Respectively While The Company Continues To Innovate Its Unified Marketing Measurement Platform
Conversion Logic, the industry’s most innovative marketing intelligence platform, announced its continued growth with two new leadership appointments, new advanced capabilities as part of its unified marketing measurement offering, and the addition of several new marquee clients to their portfolio.
With the recent consolidation and phasing out of incumbent solution providers in the marketing measurement space, Conversion Logic continues to draw top talent with deep subject matter expertise. This includes the addition of Trey MacLeod as Chief Commercial Officer and Dr. Sanjog Misra as Chief Academic Advisor.
Trey MacLeod brings to Conversion Logic deep experience in the marketing measurement industry from his previous role as General Manager and SVP of Advisory Services at Neustar MarketShare. Trey founded and successfully led one of Neustar’s largest global practices, where he launched comprehensive analytics programs at large multi-national marketers including Ford, General Motors, Citigroup, Audi, and Charles Schwab. His role as Chief Commercial Officer at Conversion Logic will include ensuring that its analytic solutions are properly aligned with client needs to drive alignment, value and measurable business impact through our clients’ business.
Dr. Sanjog Misra has spent the past several years advising and managing the data science and analytics efforts at Convertro and was influential through its subsequent acquisitions by AOL and Verizon. Sanjog is currently a Professor of Marketing at the University of Chicago Booth School of Business. His research involves building data-driven models aimed at understanding how consumers make choices and investigating decisions pertaining to marketing data, pricing, distribution and sales impact. As Chief Academic Advisor, Sanjog will be working with Conversion Logic’s leadership team on a number of strategic issues including partnerships, enterprise and brand accounts development as well as advising the data science team on machine learning and artificial intelligence (AI) related topics.
“We are incredibly lucky to have Trey and Sanjog as part of our team,” said Brian Baumgart, CEO and Co-founder of Conversion Logic. “Given their expertise, industry recognition and tenure with other vendors in our space, their addition to the team speaks volumes about what we have built and, more importantly, about where we are going.”
Conversion Logic has also announced a new marketing mix modeling (MMM) solution as part of its unified marketing measurement offering, which already includes cross-channel multi-touch attribution (MTA) driven by advanced machine learning and AI. This further validates the recognition the company received in late 2017 by Forrester Research as a “Breakout Vendor In Marketing Measurement and Optimization Solutions”.
Lastly, Conversion Logic has announced the addition of key clients, including SoFi (a financial services company) and Publishers Clearing House (a direct marketing company).
“We are pleased to be working with SoFi and Publishers Clearing House” said JP Pereira, Conversion Logic’s Chief Client Officer. “Our modular and highly customizable platform will provide these brands the technology, intelligence and granularity to understand the impact their media channels has on sales and influence buying decisions from their customers.”