conversion rates

Artificial intelligence, especially generative AI has disrupted the work landscape and one area that has been truly impacted is marketing. AI, the machine smarter and faster than humans, is already here. Either it is helping a marketer do…
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In marketing, we’re trained to focus on what moves the needle: better targeting, more relevant content, beautiful creative. But there’s one factor too many teams still overlook, and it affects all three: digital accessibility. On June…
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Artificial intelligence (AI) and automation assume greater importance in modern marketing strategies. They are transforming traditional marketing approaches, offering deep insights, and enabling predictive analytics. AI streamlines…
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Kurt Donnell, CEO at Freestar chats about the changing world of adtech and ad monetization in this MarTechSeries catch-up: ________ Hi Kurt, take us through your adtech journey and time at Freestar so far? I began my career as an…
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Playable ads deliver conversion rates three times higher than traditional video ads and are over 20 times more likely to result in an install, as reported by Liftoff. These numbers are sure to grab the attention of any mobile advertiser. In…
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Understanding more about your B2B marketing funnel is essential for better customer acquisition and retention tactics. It helps navigate potential customers through phases from initial recognition to enduring loyalty, guaranteeing organized…
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Retail media is in the news every week as retailers and brands worldwide expand and innovate their offerings. Retail media refers to retailers monetising their physical and digital assets by enabling advertisers to reach shoppers with…
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Saima Rashid, SVP, Marketing and Revenue Analytics at 6sense highlights more on what it takes to truly build synergies and synchronies between Sales-Marketing-Revenue teams in this MarTech Interview by MarTechSeries: __________  Hi…
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In the Matrix, Neo faced a choice: Take the blue pill and remain in a comfortable yet confined reality, or take the red pill and awaken to the multifaceted truth of life. This metaphor can be applied to the crossroads marketing…
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Martech combines marketing and technology to help businesses streamline operations, personalize customer experiences, and achieve scalability. Nonetheless, if martech investments are not aligned with organizational goals, they can result in…
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Hoot Interactive, a leader in advertising innovation, is proud to announce its latest breakthrough in dynamic creative for OTT (over-the-top) and CTV (connected TV). This transformative technology empowers brands to deliver personalized,…
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Real-time feedback loops have become a cornerstone of effective marketing campaigns. These loops provide marketers with instant data, enabling them to evaluate campaign performance and make timely adjustments. By leveraging AI and MarTech,…
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Data analytics has revolutionized marketing practices over the years, transforming it from a creative process into a data-driven science. It has enabled marketers to understand customer behavior, measure campaign effectiveness, and make…
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In the modern business environment, simply creating content isn't enough; it's about making that content work harder for your brand. The digital landscape is rapidly evolving, and outdated or underperforming content can quickly lose…
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VersaFeed has announced groundbreaking results from a year-long study demonstrating the power of artificial intelligence (AI) in optimizing product feeds for Google Merchant Center. By enhancing and generating product data, VersaFeed…
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In an inevitable turn of events, social media giants like TikTok, Telegram, and Facebook are expanding more aggressively into the world of gaming with their introduction of "playable" mini-games. Even LinkedIn, a traditionally professional…
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Businesses using campaign management software have seen a 15% increase in their conversion rates. Imagine harnessing that power for your own marketing efforts. Campaign management software is not just a tool, it is a game-changer. It…
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Uncover some of the biggest martech misconceptions and the latest martech enhancements from this past week from this week's martech highlight by MarTech Series: __________ Marketing and Marketing Tech Quote-of-the-Week! There is an…
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Domain-based Message Authentication, Reporting & Conformance (DMARC) is an email authentication protocol that protects email domains from being used in spam and phishing attacks. It improves email deliverability by ensuring that…
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Latin America is rapidly emerging as a powerhouse in the retail media landscape. According to eMarketer, the region's retail media market, set to reach $2 billion in spending in 2024, boasts some of the highest returns on ad spending (ROAS)…
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