Cookieless Advertising

As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising. First of all, users are rejecting the tracking of their every move on all the digital platforms they use. Secondly, in…
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Cookies are going away — this, we know. While the whole ecosystem scrambles for replacement solutions, volumes of speculations are published each day on what exactly the post-cookie landscape will look like once the dust settles. This is…
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Marketers and media moguls alike have likely heard about third-party cookies going away by this time, but what does it actually mean and how it will affect the video publishing and advertising industry? Some are viewing it as an earthquake…
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The marketing world is undergoing rapid transformation. While agility and adaptation to change is nothing new for marketing teams, the shifts brought forth by the pandemic are breaking the traditional models and pushing the need for fast…
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KERV Interactive, a recognized machine learning and AI technology company specializing in helping agencies and marketers futureproof the deprecation of cookies and the bridging of content and commerce, has brought on branding and…
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The French conversational advertising leader’s westward expansion comes at an opportune time as advertisers grapple with increasing privacy restrictions on user data for ad targeting BeOp, the leading contextual, conversational and…
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