When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, …
Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the US
People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a …
Death of The 3rd Party Cookie
The digital ad industry relies heavily on third-party cookies. These little pieces of code get placed in your browser as …