Cookies

Partnership brings Clinch's industry-leading platform, Flight Control, with advanced ad serving, DCO and consumer intelligence capabilities to healthcare brands looking to optimize outcomes and Rx conversions through DeepIntent's DSP…
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The free ad-supported internet is in the throes of an existential crisis. Cookies, identifiers and mobile IDs are aging out. Trust in Big Tech is in free fall. Content and advertisements are proliferating at a pace that outstrips the amount…
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Cookies: they're relics of a time—1994 to be exact—when the success of a regional direct marketing campaign was often based on the ability of a local teen to stuff postcards through a letterbox. Today, cookies are a digital marketer's…
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Luxury really is different. Luxury and premium brands cater to the most affluent, educated, and sophisticated consumers. The luxury goods and services that affluent, wealthy, and uber-wealthy consumers buy are highly considered, high-value,…
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It may sound paradoxical, but 2021 was a year of growth as well as pullback for advertising. The growth happened as many marketers raced to keep up with accelerating digital behaviors in Connected TV (CTV) and app-based media consumption.…
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Extension now available for Chrome and Firefox blocks third-party tracking cookies on websites, including those used in invasive ads, while offering best-in-class, private search results Startpage, a search engine that lets anyone search…
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Lovable characters join Facemoji Keyboard, offering users a combination of branded keyboard skins and stickers Facemoji Keyboard announced it’s bringing new stickers and keyboard skin selections to its users in the…
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With publishers now providing the necessary scale for first-party IDs to replace third-party cookies, Adform have launched the FIRST-PARTY NOW programme to help advertisers become less reliant on cookies. In several markets, including the…
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Partnership with ICX Media enables brands and agencies to leverage social engagement data to activate audiences with scale and precision across CTV and all video devices Tremor Video, a leading programmatic video platform, introduced…
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Unified Targeting test with PHD Media Denmark and Semasio bridges the gap between audience and contextual targeting, paving the way for the privacy-first era. Today Audi Denmark announced the results of a first-of-its-kind Unified…
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Audience company joins the initiative as independent data co-op partner Alliant, the leading transaction driven audience company, today announced that it has joined the Unified ID 2.0 initiative. Alliant joins as an independent data co-op…
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Terry Cane, COO of SEOHost.net , believes Google's decision to phase out support for third-party cookies isn't as bad as some have made it out to be. The search giant announced last January its intent to remove support for cookies in its…
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The modern digital media landscape gives brand marketers a virtually endless number of options when it comes to choosing the right outlets for reaching consumers. Most advertisers focus on the target audience when choosing which publishers…
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For 25 years, Communications Service Providers (CSPs) and Marketing organizations, in general, have relied heavily on browser-based cookies to track consumer behavior online. That data has come in handy for targeting customers with digital…
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If you thought Google’s announcement regarding the elimination of cookies from Chrome in 2 years was only about consumer privacy, you’re wrong. It’s all about revenue. Google has spent the last 20 years perfecting their Advertising business…
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Privacy in the digital age is a hot topic at the moment. After a honeymoon period, people are starting to realize how much of their data is stored digitally, and what the consequences can be. If you’re active online, chances are your…
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When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, Content Marketing predictions for how we’d move forward were dire. Nearly a year later though, there are signs that publishers’…
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People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a Huge Impact on the US Advertising Industry In February, Viant, a Meredith Corporation people-based advertising…
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The digital ad industry relies heavily on third-party cookies. These little pieces of code get placed in your browser as you move from site to site, letting advertisers collect data about your interests and serve you related ads. They…
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