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Scottish Start-up Cortex Rebrands to Forrit, Strengthens Board of Directors and Sees Fivefold Increase in Use of Its Core CMS

Forrit, which recently rebranded from the company's previous name Cortex Worldwide, has developed a cloud-based web content management (WCM) platform that enables clients to create, deploy, analyse and optimise their digital estates. The company secured a management buyout from WPP plc in 2017, counts a number of large UK and international enterprise clients among its customer base and is led by CEO and Founder Peter Proud, formerly a senior executive at Accenture and Microsoft. In addition, Forrit has announced a series…

Getty Images And Cortex Partner On Artificial Intelligence Platform For Creatives

Cortex Uses Artificial Intelligence to Analyze Large Sets of Data and Then Recommends the Best Getty Images Content Getty Images, a worldwide leader in visual communication, announced a partnership with Cortex, an artificial intelligence platform for creatives that recommends the best Getty Images content for social media campaigns. Cortex's artificial intelligence analyzes several years' worth of data from over 33,0000 brands to predict and recommend which color schemes, imagery, and keywords perform best on social…