Browsing Tag

cost per response

TVSquared Releases Pan-European TV Advertising Performance Analysis

Tying TV to Business Outcomes Proves to Be a High Priority Across Europe, with Advertisers Tracking an Average of Five KPIs TVSquared, the global leader in TV attribution, today released the findings of its pan-European TV advertising performance analysis. Looking at data across 12 European countries, TVSquared uncovered the most commonly measured KPIs and the highest and lowest performing days, dayparts and creative lengths. “TVSquared’s global footprint enables us to provide a holistic view for advertisers, which is…

TVSquared Releases TV Performance Insights for Australian Advertisers

Weather- & Music-Related Programming Drove Strong Response; 30-Second Spots Performed Better Compared to Alternative Creative Lengths TVSquared, the global leader in TV attribution, released TV performance insights for Australian advertisers. The report reveals the highest and lowest performing days, dayparts, creative lengths and genres, demonstrating that early weekday dayparts, 30-second creatives and Weather- and Music-related programming had high levels of TV-driven response. “The beauty of TV is that it…

TV is Leading the Category for Automotive Attribution

Analysis Uncovers Strongest Response for 15-Second Spots and Daytime TV TVSquared, the global leader in linear and digital TV attribution, released its report, “Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands.” The analysis uncovers the TV buy elements that are driving response – spanning KPIs, creative lengths, programming genres, days and dayparts – for the auto industry. TVSquared analyzed more than $10 billion in TV ad spend from nearly 200 auto brands. Response, cost and audience data from…