Costello

Acquisition Strengthens #1 Sales Engagement Platform for Account Executives and Sales Management SalesLoft, provider of the #1 Sales Engagement Platform, announced its acquisition of Costello, a provider of opportunity management software with quick deal updates, guided selling playbooks, pipeline collaboration, and real-time sync to CRM. The acquisition furthers SalesLoft’s mission to help account executives not only prospect and build pipeline, but manage their day and their deals, from creation through close.…

Costello’s Beta of Co-Pilot Proved Accurate in Predicting Which Sales Questions Influence Call Conversions This morning, Costello announced early results from its Beta program for Co-Pilot, aimed at helping sales teams identify which questions matter most during a sales call. Sales teams are able to identify which questions and prospective customer answers are most likely to lead to a deal moving from one stage to the next and ultimately to a closed won deal. Using data generated by Co-Pilot, sales leaders can add new…

The Extension Enables Costello’s Sales Playbooks to Be Embedded Directly into SDR Workflows; Its Intuitive Design Is Optimized for the Unique Needs of Outbound Teams Costello, a sales playbook software company that helps sales professionals consistently have great conversations, announced an integration with Google, allowing SDRs to use Costello via a Chrome Extension. By observing its users on sales calls, Costello found that while account executives were comfortable using the full desktop version, many SDRs wanted a…

The Funding Will Enable Costello to Develop a World-Class Team and Platform That Enables Sales Teams to Build, Execute, and Measure Effectiveness of Sales Playbooks in Real-Time. Costello, a real-time sales playbook platform that helps sales professionals consistently have great conversations with buyers, announced that it has raised $2.1 million in seed funding from strategic investors including Dundee Ventures, Collina Ventures, Irena Goloschokin, and Social Capital. Founded in 2017, Costello is pioneering the way…