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COVID-19 insights

My Journey from Marketer to Becoming the CEO

I didn’t really think my career path would include “CEO & Co-Founder of a high-growth SaaS company” My passion has always been -- and still is -- marketing. I love engaging with audiences and I thrive when I get to create things that never existed before. I quickly realized, though, that by founding Casted, I was able to combine the two. At my previous company, I spearheaded our brand podcast and found that it was a gold mine of content. The conversations from our episodes generated great content for our social media…

MarTech Interview with Yair Tal, CEO at OneHourTranslation

"My prioritization of deeply listening to what people have to say, rather than just offering solutions, is what I believe has contributed to my success." It's been almost a year since Yair Tal, former SVP Head of Payoneer Enterprise, stepped aboard as CEO of OneHourTranslation. With 12 years of on-the-ground business development experience growing what began as a small payment solution startup into a roaring international success, Yair's applying his know-how to his role at OHT. I interviewed Yair to learn a…

Client Engagement Manager: Accelerating Marketing Software & Customer Responsiveness

2020 has been a year like no other. Businesses have been pushed to the brink and are fighting to survive. And the marketing industry has been no different. It was (and still is) what almost every brand, company and organization turned to when times were at its most uncertain. In fact, a recent CMO study found that the marketing budget of most of the firms surveyed increased during the COVID period. In February 2020, respondents' firms planned to spend 11.3% of their total budgets on marketing, by June 2020, this rose to…

MarTech Interview with Steve Kristy, CEO at LiquidPixels

"E-Commerce businesses in particular profit from advanced colorization techniques, product customization and personalization, and image optimization." Hi Steve, please tell us about your journey into the imaging/technology space and how you started at LiquidPixels. After 18 years in the yellow box of Eastman Kodak, trying to push them into the digital era, I left my position at Kodak.com. During the ensuing four months, I investigated a half-dozen different ideas, eventually drafting business plans for two of them.…

How COVID-19 Has Coronated Digital the King of Healthcare Marketing

In many ways, the coronavirus pandemic has been different for each of us, but we’ve also shared many of the same experiences. I can confidently say that you, the reader, have most likely driven tens of miles to find basic commodities, celebrated holidays with extended family on Zoom, and binge-watched episodes of Tiger King. However, one place we know with certainty that you avoided at all costs was your doctor’s office. In a recent McKinsey report, 80% of physicians surveyed saw a drop in patient volumes, with 62%…

MarTech Interview with Robert Rothschild, VP and Global Head of Marketing at Smartly.io

"Monitoring shifts in consumer behaviors and offering new purchasing options – such as in-app shopping on social platforms will be the key to success for brands in the coming months." Hi Robert, please tell us about your role at Smartly.io and how you started in the company. I’ve been the VP and Global Head of Marketing at Smartly.io for the last year and a half. Previously I’ve led and developed global marketing initiatives for high-profile enterprise software and technology companies. Prior to Smartly.io, I spent…

TechBytes with Krista Glantschnig, COO at SAP Litmos

Hi Krista. Please tell us about your current role and the team/ technology you handle at SAP Litmos.  I am the COO of SAP Litmos and have been with the team for nearly 2 years. I lead a team of senior experts who work to ensure SAP Litmos’s continuing success on the marketplace through a thoughtful GTM strategy. We build appealing products and service offerings and ensure the right market strategy and market positioning. We also ensure break-through messaging and content, enable the global organization and partners to…

MarTech Interview with Eric Hochberger, CEO at Mediavine

"I know “data” is a vague-sounding buzzword in our industry, but CEOs should invest in actual data science as early as possible." Hi Eric, please tell us about your journey into advertising and content management. How did you start at Mediavine? When I co-founded Mediavine in 2004 (not a typo), we were primarily content creators as the publishers of websites like The Hollywood Gossip. Back then, WordPress was not the dominant market Content Management System (CMS) it is today, so we built our own lightweight CMS,…

Why Now Is the Best Time to Deploy an SMS Marketing Campaign

The spread of coronavirus has had an unprecedented and unpredictable impact on digital commerce. And after following the data closely for nearly three months, we’ve noticed that shoppers have been permanently moving their purchasing behavior from omnichannel to pure eCommerce. What does this mean? That now is a good time to engage with current and prospective customers as they shift their behavior online. And considering 56% of consumers have been using their cell phone more since COVID-19 began, retailers must pivot…

TechBytes with Rob Parrish, VP of Product at Treasure Data

Hi Rob, Tell us about your current role and the team and the technology you are responsible for at Treasure Data. I lead Treasure Data’s product group. We have a great team of people, including product management, product design, documentation and product operations. My key responsibility is to set the vision roadmap for this creative and collaborative team. That includes establishing the priorities and design direction of the Treasure Data CDP product.  How would you compare the CDPs of 2015 with those available in…