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CPA

Visiqua and Leadpedia Partner to Create the Most Powerful Call Ping Tree

Companies combine tech, innovation, and access to develop revolutionary offering Visiqua, an industry-leading performance marketing agency, and LeadsPedia, a lead distribution and call tracking and routing platform, have partnered to launch the market's most powerful call ping tree. While recognized as an effective, reliable tactic for lead generation, pay-per-call has not typically been an area of innovation. That changes today with the introduction of a call ping tree solution that combines the most advanced technology…

Zeotap launches Customer Intelligence Platform and Welcomes Salesforce Veteran as New Global CRO

The platform enables brands to connect and transform their first-party data into actionable customer intelligence zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries. According to a BCG report on the Dividends of Digital Marketing Maturity, conducted with senior marketers of more than 200 global brands last year,…

TechBytes with Hanan Maayan, Co-Founder and CEO at Trackonomics

Tell us about your role and the team/technology you handle at Trackonomics. Trackonomics is an Aggregation and Automation platform for the Affiliate Marketing industry. It’s a web-based platform that consolidates data from multiple sources, providing customizable reports and tools—like content discovery and link management—to help businesses extract the maximum value from Affiliate Marketing. The growth of Trackonomics is driven by a fantastic, innovative, and hard-working team. We are 28 people now across four…

Why Measurement is the Secret to Agency Success

For agencies, it is increasingly mission-critical to measure the outcomes that media investments are generating for clients with precision and credibility. This not only proves the value the agency is generating but also empowers it to maximize the impact of the marketing and advertising campaigns that are planned and executed on clients’ behalf. Existing clients won’t stay on – and new clients won’t buy in – if an agency can’t prove it’s delivering measurable results and show improvement over time. So, how can agencies…

Interview with Brendan Gahan, Founder, Epic Signal

"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their fingertips, but they’re not fully taking advantage of them."Tell us about your journey into technology. What made you start Epic Signal? I got into advertising at an interesting time - I graduated college and got an internship in advertising in 2005, when Myspace and the first social media platforms were starting to come on the scene. I was the “young guy” in the office as these platforms…