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CPC

etailz Launches Self-Service Bid Optimization Software for Amazon Advertising

With automated bidding, search term addition, keyword audits and budget optimization, etailz’s AdManager provides advertisers with data-driven insights through AI etailz.com, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support, announced the launch of its new self-service Amazon cost per click advertising software, AdManager. AdManager uses AI to automate the management of Amazon Sponsored Product Ads, which minimizes wasted ad spend, increases relevancy, and maximizes…

How Real-Time Revenue Attribution Can Unlock More Revenue Per Visitor

Today’s most successful online publishers are operating according to a fundamental business truth: You have to spend money to make money. For publishers, this increasingly means investing in paid promotions of their content in order to find new audiences and the revenue that comes with them. Paid traffic has emerged as the most efficient means of growing an audience in the publishing realm. However, as more premium publishers catch on to the value of paid content distribution, too many of them are stopping short when it…

Web Design Agency, Huemor, Lists and Explains 5 Marketing Terms All Business Owners Should Know

Marketing vocabulary is complex. But it's important to know to understand how well your marketing dollars perform. Web design agency, Huemor, lists and explains 5 key marketing terms you should get familiar with. Conversion Rate: The number of orders divided by the number of people who visit your website. Conversion Rate is a ballpark percentage you can use to estimate expected sales. That said, conversion rate can be a messy metric because it doesn't account for the revenue you make per sale. If you're fulfilling fewer…

It Costs 23% More to Advertise in Google Search Than Four Years Ago. Here’s What You Can Do About It

 Recently, Kantar Media analyzed cost per click (CPC) in US Google search ads over the last four years with an eye toward determining the most expensive keywords. The results were not surprising. Keywords pertaining to mesothelioma — the cancerous tumor that is at the center of many, high-payout asbestos-related lawsuits — topped the list, with the top 10 mesothelioma keywords averaging $185.86 per click over the last four years. To be sure, mesothelioma terms have been the most expensive Google keywords by cost per…

Amazon Marketing Agency CPC Strategy Acquired by Elite SEM

Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital backed Elite SEM. This is Elite’s third acquisition since 2017. Elite SEM will leverage on CPC Strategy’s expertise in retail, e-commerce and especially the Amazon channel where Elite expects to cover half of its 2018 revenue. Elite and CPC combining forces will bolster the former’s expertise in search and social marketing. Elite will also have exclusive access…