Browsing Tag

CPR

TVSquared Uncovers the Performance Insights Behind Effective TV Advertising Across the German Market

Tuesdays Deliver the Greatest TV Ad Response in Germany. TVSquared, the worldwide leader in linear and digital TV attribution, today released performance insights on German TV advertising campaigns. The analysis found that Tuesday, especially during midday, was the best for advertisers – generating 10% more TV-driven response than any other day of the week, at a cost-per-response (CPR) 10% below average. Using its always-on ADvantage analytics platform, TVSquared evaluated 2019 response, cost and audience data from…