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Criteo

Earth Class Mail Launches New Pricing to Offer Customers Even More Value, Welcomes New Leadership

Online service for accessing postal mail announces updated pricing, delivers more value to its customers and welcomes a new leadership team Earth Class Mail, an online service for accessing postal mail, announced updated pricing to deliver more value to its customers and welcomed a new leadership team. Over 50,000 individuals and businesses have used Earth Class Mail to reduce the burden of managing paper mail. “Earth Class Mail has given us enhanced control and security of our postal mail,” said Jay Ackerman,…

Appier Announces Global Expansion With New Leadership and Locations

Appier, a leading artificial intelligence (AI) company, announces today the expansion of its global leadership and that it is now established in Europe, bringing its suite of enterprise products to the market to help businesses in the region grow through effective application of AI and deep learning. Appier was founded in 2012 and has since become one of the foremost technology partners to more than 1000 global brands. Recognised as a Top 50 AI company by Fortune Magazine, Appier helps its clients use AI to make…

Criteo Names Industry Veteran Sherry Smith Managing Director of Retail Media, Americas

Smith will Drive Criteo's Fast-Growing Retail Media Business in the Region Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced the appointment of Sherry Smith as Managing Director of Retail Media of the Americas region. In this role, Smith will lead and oversee daily operations and strategy for Criteo's Retail Media commercial team. Previously, Smith served as the Chief Executive Officer of Triad Retail Media, GroupM's retail media specialist…

Criteo Launches First Self-Service Retail Media Ad Platform to Buy Transparently Across Retailers at Scale

The platform enables retailers to grow advertising revenue by providing transparency, flexibility and control to brands and agencies Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the launch of its first-to-market, self-service Retail Media platform. Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites and apps, is growing rapidly as shopping increasingly moves toward e-commerce. Now, retailers can…

Criteo Appoints Dave Anderson As Interim Chief Financial Officer

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced the appointment of Dave Anderson as interim Chief Financial Officer for a six-month engagement in replacement of Benoit Fouilland, effective May 18, 2020. As the prior CFO of Nielsen Holdings and Honeywell International, Dave Anderson is a highly experienced and senior finance and operations leader who has worked in diverse global companies across a range of industries. In addition to a strong CFO…

Criteo Launches Comprehensive Global Channel Partner Program

New program empowers channel partners to utilize Criteo's vast shopping data and insights to attract, retain and grow their customers Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced Criteo Partners, a global partnership program dedicated to helping channel partners better utilize the Company's advertising platform, which is built on top of its extensive shopper data, to grow and expand their customer base. Today, Criteo's technology…

What’s Happening to Brand Loyalty?

In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when product information was relatively hard to come by, consumers knew that the best route to purchase satisfaction was to trust brands and stay loyal to them for life. Their pre-purchase research was limited to the newspaper, magazine, and TV ads they saw, and sometimes a fancy full-color brochure. Therefore, from groceries to apparel, to autos and…

Criteo Announces Implementation of Nielsen Digital Measurement Solutions

New relationship will enable marketers to understand the brand lift benefits of their performance campaigns and measure the demographics of the consumers they reach Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced the planned implementation of Nielsen's Digital Ad Ratings (DAR), the industry standard for digital ad measurement, and Digital Brand Effect, which helps advertisers better measure and optimize brand lift metrics, with Criteo…

InMobi Welcomes Industry Leader Greg Archibald as SVP Media, North America

InMobi, the world’s leading Marketing Cloud, announced the addition of Greg Archibald as SVP Media, North America to its leadership team. In this new role, Greg will be responsible for leading InMobi’s Agency and Brand Direct business, focusing on driving revenue, adoption and retention across InMobi’s leading solutions for marketers. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award “InMobi Marketing Cloud’s mission is to power intelligent, mobile-first experiences on connected…

Criteo Announces New Traffic Generation Solution to Increase Engagement in Clients’ Upper-Funnel Campaigns

Marketers can now engage with over 300 in-market commerce audiences higher in the customer journey Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users…

Marchex Announces New Chief Revenue Officer

Marchex, a leading conversational analytics company that connects the voice of the customer to your business, announced that it has hired John Roswech as Chief Revenue Officer. In this role, Roswech will lead Marchex’s sales and customer success organizations. Roswech has a long history of leading sales organizations at rapidly scaling technology companies. Prior to joining Marchex, he was most recently the Executive Vice President of Criteo Brand Solutions for Criteo SA, which had previously purchased HookLogic, where…

Criteo Appoints Megan Clarken As Chief Executive Officer

Founder JB Rudelle Remains Committed As Company Chairman  Criteo S.A. , the advertising platform for the open Internet, announced the appointment of Megan Clarken as Chief Executive Officer, based in Paris, effective November 25, 2019. Founding Chairman and CEO JB Rudelle has decided, with the full support of the Board of Directors, to bring in as CEO a new leader with proven experience in company transformation. By splitting the roles of CEO and Chairman, the Company is adding leadership capacity,…

Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments

Further Expands Criteo’s Invalid Traffic Detection Solution Across All Its Products Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this partnership, Pixalate will supplement…

Criteo and MoPub Partner to Successfully Scale In-App Native Ads on Mobile

Conversions for Criteo advertisers increased 90% year-over-year on MoPub inventory Criteo S.A., the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In the coming months, Criteo plans to partner with MoPub to…

Even Financial Appoints Ad Tech Veteran Chris Scott as Chief Revenue Officer

Leading B2B2C Fintech Poised for Continued Expansion Even Financial (“Even”), the leading API for financial services search, acquisition, and monetization, announced that Chris Scott has joined the firm as Chief Revenue Officer. Scott, an ad tech veteran with over 20 years of experience across industry leaders including Criteo, Google, Admeld, and Taboola, will be part of Even’s executive team, responsible for the company’s revenue generation strategy and execution. Scott is a seasoned business executive with an impressive…

The IIAR Announces the 2019 Analyst Relations Professional, Team and Agency of the Year 2019

Industry Analysts Nominated Peggy O'Neil / Informatica, Oracle and Dennington AR for Highly Coveted Award IIAR members gathered for their annual IIAR Summer Networking event, sponsored by Criteo and Spotlight AR, to celebrate the IIAR AR Professional of the Year 2019, a highly coveted recognition among the AR professionals. The annual awards are based on an in-depth survey of industry analysts conducted by the Institute of Industry Analyst Relations (IIAR), looking at their perception of how analyst relations (AR)…

Criteo Cited as a Large Vendor in Now Tech: Omnichannel Media Management Report by Independent Research Firm

Criteo included in same category as Amazon, Facebook and Google; Analyst and report author Joanna O'Connell cautions marketers on walled gardens Criteo S.A., the advertising platform for the open Internet, is cited as a large player in a Forrester report titled "Now Tech: Omnichannel Media Management, Q2 2019", published on June 14th, 2019. Forrester's research report defines omnichannel media management, identifies functionality segments that buyers should watch for and gives them a lay of the vendor landscape,…

Custora Announces Partnership with Criteo

Custora - a customer intelligence platform that uses machine learning to power personalized marketing for companies including Tommy Hilfiger, Tiffany & Co., and Bonobos has announced its strategic partnership with Criteo S.A., the advertising platform for the open internet, as part of the company’s Global Audience Partner Program. “We are thrilled to partner with Criteo and integrate Custora’s advanced audience segmentation and personalization capabilities” The partnership will leverage Custora’s leading platform to…

Criteo Direct Bidder Support Announced for Accelerated Mobile Pages

An Industry Milestone for Header Bidding Criteo S.A., the advertising platform for the open Internet, announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP) Project. Criteo Direct Bidder is one of the first header bidding solutions in the industry to be accepted by AMP, which provides a straightforward framework to create a faster, more seamless experience for the mobile web. With more than 5 billion AMP pages published to date, publishers are…

Criteo Announces Global Audience Partner Program

Enables Advertisers to Power Advanced Segmentation with Industry Leading Onboarding Rates Criteo S.A., the advertising platform for the open Internet, announced the launch of its Global Audience Partner Program, featuring new audience partnerships with Customer Data Platforms (CDPs), Data Management Platforms (DMPs) and other customer segmentation solutions. These new partners enable brands and retailers to re-engage their existing or lapsed customers with advanced audience segmentation using Criteo's world-class…