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Criteo

Criteo Joins Open Source Unified ID Initiative

 Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced that it is collaborating with the advertising technology leader, The Trade Desk, on the Unified ID 2.0 initiative. Criteo will provide the sign-on solution and codevelop the transparency portal in Unified ID 2.0. The transparency portal will enable consumers to have unprecedented control over their advertising experience. Both companies will start testing this concept with publishers and other industry…

Invoca Launches Invoca Exchange

Invoca, the leader in conversation intelligence for revenue teams, announced at its annual Invoca Summit, the Invoca Exchange, a marketplace of more than 40 partner solutions and integrations. Integrations include Google, Salesforce, Facebook, Adobe, Tealium, and Five9. The company also announced new partnerships with FullStory and Criteo to help brands deliver exceptional digital customer experiences and increased revenue. The Invoca Exchange provides a simple, centralized hub for marketing, eCommerce, sales, and…

Criteo positioned as a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising,  announced it was recognized as a Challenger in the September 2020 Gartner Magic Quadrant for Ad Tech, a research report authored by Andrew Frank, Lizzy Foo Kune and Eric Schmitt. The Gartner Magic Quadrant for Ad Tech evaluates technology vendors for managing digital advertising across channels, including display, video, over-the-top/connected TV (OTT/CTV), mobile, social and search. According to the report,…

Criteo Names Sarah Glickman as New Chief Financial Officer

Glickman brings 30 years of global finance and transformation experience to Criteo Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, nnounced the appointment of Sarah Glickman as Chief Financial Officer, effective September 8. She will serve as both Criteo's principal financial officer and principal accounting officer, and will replace Dave Anderson, who served as interim Chief Financial Officer for four months. Glickman brings 30 years of global finance…

Criteo Announces Changes to its Board of Directors

Criteo, the global technology company powering the world's marketers with trusted and impactful advertising,  announced changes to its Board of Directors. Jean-Baptiste Rudelle, Criteo's co-founder and former CEO, has stepped down from Criteo's Board of Directors effective August 27, 2020.  Mr. Rudelle had previously stepped down from the day to day activities as CEO in November 2019, and as Chairman of the Board in July 2020. Marketing Technology News: Bambuser and Relatable Enter Global Partnership Also effective …

Todd Parsons Joins Criteo as Chief Product Officer to Accelerate Company’s Diversification

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced Todd Parsons' appointment to Chief Product Officer. In this role, Parsons will lead and oversee Criteo's product design and innovation roadmap, playing a critical role in the transformation of the company's technology platform. Marketing Technology News: TransUnion Expands People-Based Marketing Capabilities with Acquisition of Signal Parsons brings over 15 years of experience as a product leader…

Criteo Announces Integration with Zaius to Activate First-Party Audiences Across the Open Internet

The partnership enables mutual clients to leverage their first-party data to deliver targeted and relevant advertising that drives measurable outcomes  Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting capabilities across the open Internet. The integration will enable Criteo and Zaius clients to create custom audiences using their…

Earth Class Mail Launches New Pricing to Offer Customers Even More Value, Welcomes New Leadership

Online service for accessing postal mail announces updated pricing, delivers more value to its customers and welcomes a new leadership team Earth Class Mail, an online service for accessing postal mail, announced updated pricing to deliver more value to its customers and welcomed a new leadership team. Over 50,000 individuals and businesses have used Earth Class Mail to reduce the burden of managing paper mail. “Earth Class Mail has given us enhanced control and security of our postal mail,” said Jay Ackerman,…

Appier Announces Global Expansion With New Leadership and Locations

Appier, a leading artificial intelligence (AI) company, announces today the expansion of its global leadership and that it is now established in Europe, bringing its suite of enterprise products to the market to help businesses in the region grow through effective application of AI and deep learning. Appier was founded in 2012 and has since become one of the foremost technology partners to more than 1000 global brands. Recognised as a Top 50 AI company by Fortune Magazine, Appier helps its clients use AI to make…

Criteo Names Industry Veteran Sherry Smith Managing Director of Retail Media, Americas

Smith will Drive Criteo's Fast-Growing Retail Media Business in the Region Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced the appointment of Sherry Smith as Managing Director of Retail Media of the Americas region. In this role, Smith will lead and oversee daily operations and strategy for Criteo's Retail Media commercial team. Previously, Smith served as the Chief Executive Officer of Triad Retail Media, GroupM's retail media specialist…

Criteo Launches First Self-Service Retail Media Ad Platform to Buy Transparently Across Retailers at Scale

The platform enables retailers to grow advertising revenue by providing transparency, flexibility and control to brands and agencies Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the launch of its first-to-market, self-service Retail Media platform. Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites and apps, is growing rapidly as shopping increasingly moves toward e-commerce. Now, retailers can…

Criteo Appoints Dave Anderson As Interim Chief Financial Officer

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced the appointment of Dave Anderson as interim Chief Financial Officer for a six-month engagement in replacement of Benoit Fouilland, effective May 18, 2020. As the prior CFO of Nielsen Holdings and Honeywell International, Dave Anderson is a highly experienced and senior finance and operations leader who has worked in diverse global companies across a range of industries. In addition to a strong CFO…

Criteo Launches Comprehensive Global Channel Partner Program

New program empowers channel partners to utilize Criteo's vast shopping data and insights to attract, retain and grow their customers Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced Criteo Partners, a global partnership program dedicated to helping channel partners better utilize the Company's advertising platform, which is built on top of its extensive shopper data, to grow and expand their customer base. Today, Criteo's technology…

What’s Happening to Brand Loyalty?

In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when product information was relatively hard to come by, consumers knew that the best route to purchase satisfaction was to trust brands and stay loyal to them for life. Their pre-purchase research was limited to the newspaper, magazine, and TV ads they saw, and sometimes a fancy full-color brochure. Therefore, from groceries to apparel, to autos and…

Criteo Announces Implementation of Nielsen Digital Measurement Solutions

New relationship will enable marketers to understand the brand lift benefits of their performance campaigns and measure the demographics of the consumers they reach Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced the planned implementation of Nielsen's Digital Ad Ratings (DAR), the industry standard for digital ad measurement, and Digital Brand Effect, which helps advertisers better measure and optimize brand lift metrics, with Criteo…

InMobi Welcomes Industry Leader Greg Archibald as SVP Media, North America

InMobi, the world’s leading Marketing Cloud, announced the addition of Greg Archibald as SVP Media, North America to its leadership team. In this new role, Greg will be responsible for leading InMobi’s Agency and Brand Direct business, focusing on driving revenue, adoption and retention across InMobi’s leading solutions for marketers. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award “InMobi Marketing Cloud’s mission is to power intelligent, mobile-first experiences on connected…

Criteo Announces New Traffic Generation Solution to Increase Engagement in Clients’ Upper-Funnel Campaigns

Marketers can now engage with over 300 in-market commerce audiences higher in the customer journey Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users…

Marchex Announces New Chief Revenue Officer

Marchex, a leading conversational analytics company that connects the voice of the customer to your business, announced that it has hired John Roswech as Chief Revenue Officer. In this role, Roswech will lead Marchex’s sales and customer success organizations. Roswech has a long history of leading sales organizations at rapidly scaling technology companies. Prior to joining Marchex, he was most recently the Executive Vice President of Criteo Brand Solutions for Criteo SA, which had previously purchased HookLogic, where…

Criteo Appoints Megan Clarken As Chief Executive Officer

Founder JB Rudelle Remains Committed As Company Chairman  Criteo S.A. , the advertising platform for the open Internet, announced the appointment of Megan Clarken as Chief Executive Officer, based in Paris, effective November 25, 2019. Founding Chairman and CEO JB Rudelle has decided, with the full support of the Board of Directors, to bring in as CEO a new leader with proven experience in company transformation. By splitting the roles of CEO and Chairman, the Company is adding leadership capacity,…

Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments

Further Expands Criteo’s Invalid Traffic Detection Solution Across All Its Products Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this partnership, Pixalate will supplement…