Browsing Tag

Criteo

Marchex Announces New Chief Revenue Officer

Marchex, a leading conversational analytics company that connects the voice of the customer to your business, announced that it has hired John Roswech as Chief Revenue Officer. In this role, Roswech will lead Marchex’s sales and customer success organizations. Roswech has a long history of leading sales organizations at rapidly scaling technology companies. Prior to joining Marchex, he was most recently the Executive Vice President of Criteo Brand Solutions for Criteo SA, which had previously purchased HookLogic, where…

Criteo Appoints Megan Clarken As Chief Executive Officer

Founder JB Rudelle Remains Committed As Company Chairman  Criteo S.A. , the advertising platform for the open Internet, announced the appointment of Megan Clarken as Chief Executive Officer, based in Paris, effective November 25, 2019. Founding Chairman and CEO JB Rudelle has decided, with the full support of the Board of Directors, to bring in as CEO a new leader with proven experience in company transformation. By splitting the roles of CEO and Chairman, the Company is adding leadership capacity,…

Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments

Further Expands Criteo’s Invalid Traffic Detection Solution Across All Its Products Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this partnership, Pixalate will supplement…

Criteo and MoPub Partner to Successfully Scale In-App Native Ads on Mobile

Conversions for Criteo advertisers increased 90% year-over-year on MoPub inventory Criteo S.A., the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In the coming months, Criteo plans to partner with MoPub to…

Even Financial Appoints Ad Tech Veteran Chris Scott as Chief Revenue Officer

Leading B2B2C Fintech Poised for Continued Expansion Even Financial (“Even”), the leading API for financial services search, acquisition, and monetization, announced that Chris Scott has joined the firm as Chief Revenue Officer. Scott, an ad tech veteran with over 20 years of experience across industry leaders including Criteo, Google, Admeld, and Taboola, will be part of Even’s executive team, responsible for the company’s revenue generation strategy and execution. Scott is a seasoned business executive with an impressive…

The IIAR Announces the 2019 Analyst Relations Professional, Team and Agency of the Year 2019

Industry Analysts Nominated Peggy O'Neil / Informatica, Oracle and Dennington AR for Highly Coveted Award IIAR members gathered for their annual IIAR Summer Networking event, sponsored by Criteo and Spotlight AR, to celebrate the IIAR AR Professional of the Year 2019, a highly coveted recognition among the AR professionals. The annual awards are based on an in-depth survey of industry analysts conducted by the Institute of Industry Analyst Relations (IIAR), looking at their perception of how analyst relations (AR)…

Criteo Cited as a Large Vendor in Now Tech: Omnichannel Media Management Report by Independent Research Firm

Criteo included in same category as Amazon, Facebook and Google; Analyst and report author Joanna O'Connell cautions marketers on walled gardens Criteo S.A., the advertising platform for the open Internet, is cited as a large player in a Forrester report titled "Now Tech: Omnichannel Media Management, Q2 2019", published on June 14th, 2019. Forrester's research report defines omnichannel media management, identifies functionality segments that buyers should watch for and gives them a lay of the vendor landscape,…

Custora Announces Partnership with Criteo

Custora - a customer intelligence platform that uses machine learning to power personalized marketing for companies including Tommy Hilfiger, Tiffany & Co., and Bonobos has announced its strategic partnership with Criteo S.A., the advertising platform for the open internet, as part of the company’s Global Audience Partner Program. “We are thrilled to partner with Criteo and integrate Custora’s advanced audience segmentation and personalization capabilities” The partnership will leverage Custora’s leading platform to…

Criteo Direct Bidder Support Announced for Accelerated Mobile Pages

An Industry Milestone for Header Bidding Criteo S.A., the advertising platform for the open Internet, announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP) Project. Criteo Direct Bidder is one of the first header bidding solutions in the industry to be accepted by AMP, which provides a straightforward framework to create a faster, more seamless experience for the mobile web. With more than 5 billion AMP pages published to date, publishers are…

Criteo Announces Global Audience Partner Program

Enables Advertisers to Power Advanced Segmentation with Industry Leading Onboarding Rates Criteo S.A., the advertising platform for the open Internet, announced the launch of its Global Audience Partner Program, featuring new audience partnerships with Customer Data Platforms (CDPs), Data Management Platforms (DMPs) and other customer segmentation solutions. These new partners enable brands and retailers to re-engage their existing or lapsed customers with advanced audience segmentation using Criteo's world-class…

Criteo Announces the Appointment of Geoffroy Martin as Executive Vice President and General Manager of Retail Media

Criteo, the advertising platform for the open Internet, announced the appointment of Geoffroy Martin to the role of Executive Vice President and General Manager, Retail Media. He will be based in Paris and will report into Mollie Spilman, Chief Operating Officer at Criteo. Prior to joining Criteo, Martin was a private consultant with a focus on growth strategies and innovation. From 2004 to 2015, he held multiple positions at Art.com, including COO and CEO, where he oversaw an explosive growth in revenue and customer base…

How to Win over Customers with Ad Tech

As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed effectively, online advertising is often seen as a negative disruption in the consumer’s overall journey, which limits engagement and ad performance. The good news for marketers is that the solution lies in the form of state-of-the-art advertising technology. Ad tech can create ads that inspire shoppers with the right product at the right time, while reflecting the brand’s vision and…

What’s Happening to Brand Loyalty?

In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when product information was relatively hard to come by, consumers knew that the best route to purchase satisfaction was to trust brands and stay loyal to them for life. Their pre-purchase research was limited to the newspaper, magazine, and TV ads they saw, and sometimes a fancy full-color brochure. Therefore, from groceries to apparel, to autos and…

Criteo Announces the Appointment of Patrick Gallinari to the Criteo AI Lab

Gallinari, A Pioneer in Neural Network Research Across France and Europe, Will Lead a Top Research Team at the Growing Criteo AI Lab in Paris Criteo, the advertising platform for the open Internet, announced, the appointment of Patrick Gallinari, a widely-respected and renowned French researcher, best known for his work with neural networks and precursors of deep learning. Prior to joining the Criteo AI Lab, Gallinari was Director of the Computer Laboratory at the prestigious Sorbonne University In his ten years at…

Underwear and Socks are the Big Winners of Super Bowl LIII

Shoppers Flock to Mobile to Buy Necessities During and After the Big Game On February 3, Super Bowl LIII attracted nearly 100 million viewers, many of them devout football fans… and shoppers. Between plays, during the half-time show and even during ads, viewers were shopping. And this year, retailers were ready for them. Marketers who prepared both an online and in-app presence scored big before, during and after the game. Shopping in all product categories started slowly just before the game and steadily picked up…

Criteo Acquires Manage, Strengthening Its Mobile Marketing Solutions

Criteo S.A., the advertising platform for the open Internet, announced it has acquired Manage. Criteo is adding Manage and its mobile app install solution to complement its existing app business and further strengthen its end-to-end advertising solution, addressing the entire consumer journey from awareness and consideration to conversion. Manage is a Silicon Valley company with an attractive app install advertising solution. This acquisition expands Criteo’s client base as Manage serves advertisers not only in Criteo’s…

Criteo’s “Not Another Big Data Conference” Returns to Palo Alto

The Anti-Conference Brings Together the Brightest Minds in Software Engineering Criteo S.A., the advertising platform for the open Internet, is hosting its Not Another Big Data Conference (NABDConf) on Tuesday, October 9, 2018, in Palo Alto, Calif., for the second year in a row. Embodying the engineering culture at Criteo, NABDConf will focus on topics of artificial intelligence, deep learning, data systems engineering and scalable engineering. The one day event is designed to appeal to practitioners at all stages of…

Criteo Ranked Number One in AdTech Worldwide Market Share According to Leading Analyst Firm Report

First-Ever Advertising Software Industry Report Analyzes Market Fragmentation and Growth Projections Criteo S.A., the advertising platform for the open Internet, has been ranked #1 in 2017 market share for adtech worldwide in a new market share report from IDC. The report, IDC, Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market(September 2018), quantifies for the first time the advertising software market at $12.7 billion, growing 38% year on year.…

Criteo Names Ryan Damon as General Counsel

Former Riverbed Executive to Lead Legal, Data Privacy and Government Relations Functions Criteo S.A., the advertising platform for the open Internet, announced the appointment of Ryan Damon as General Counsel. In his new role, Damon will oversee the legal, data privacy and government relations functions as part of Criteo's continued commitment to global growth and innovation. Damon's appointment is an important step for Criteo as it expands its business, supplying more products and solutions. Leveraging…

Criteo Joins the Shopify Plus Technology Partner Program, Enabling Merchants of All Sizes to Scale Their Businesses

Retailers to Drive Sales with Dynamic Retargeting Criteo S.A., the advertising platform for the open Internet, announced it has joined the Shopify Plus Technology Partner Program to deliver Criteo's scalable solutions to high-growth, high-volume retailers and merchants. Merchants of all sizes are able to take advantage of Criteo's expansive global reach to target users across all channels and devices, and quickly scale their businesses. "Criteo's participation in the Shopify Plus Technology Partner Program enables…