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CRM Technology

Collective Launches “Intelligent WriteBack”, Converting Standard Work Tools into Intelligence

Collective’s Vision of the Smart Enterprise Furthered with Automated Data Capture into CRM Collective, the first and largest global network devoted to helping companies around the world predict, manage and grow revenue using RPA and AI/ML to maximize the output of human talent, announced “Intelligent WriteBack”. Intelligent WriteBack automates the time consuming and error ridden process of humans entering contact and sales activity data into CRM. Now companies can have perfect rigor without sacrificing productivity and a…

2019 CRM Technology Value Matrix Highlights Actual Value in AI, Enhancing Usability

Nucleus Research Identifies Bpm’online, Microsoft, Oracle, Salesforce and Veeva Systems as CRM leaders Going beyond the marketing hype, customer relationship management (CRM) vendors are investing in making AI practical with prebuilt capabilities and data integration and synchronization investments. At the same time, Leaders in the CRM Technology Value Matrix highlight a renewed focus on usability, driving user interface innovations and embedded intelligence to boost productivity of individual users. RESEARCH: 2019 #CRM…