Browsing Tag

CRMs

Retailers Are Using Partnership to Drive Resiliency and Growth

As the long-term commerce impacts of COVID-19 continue to unfold, retail companies are re-evaluating their existing channels, strategies, and martech stacks – looking for ways to stay resilient through the pandemic and beyond. Shopping habits have shifted, consumer attitudes have changed, and the economic aftershocks of the crisis are hard to predict. But one interesting strategy undertaken by COVID-smacked businesses is worth close examination as a path to resiliency in the current and future crises. Even as spending on…

Navigating a Sea of Martech? 4 Tips For Charting Your Course in 2020

Facebook and Google have dominated the advertising ecosystem for many reasons in recent years, one of which has been beneficial to marketers: they make it extremely easy to run campaigns. From ad buying to targeting and campaign measurement, they give marketers everything they need all in one place. But this simplicity comes at a price. Facebook and Google only account for 34% of time spent online, meaning campaigns on these platforms only reach a fraction of your audience. What makes this realization hard to grapple with…

Continued Product And Team Growth At Vertify Attracts Bay Area Investors

With $750k seed round, Vertify to solve the technology misalignment problem between sales and marketing Vertify Inc., the thriving dynamic customer intelligence platform, has announced the close of a $750,000 seed round, positioning the company for even more rapid growth! In just the past quarter, Vertify has added industry veterans David Perdue, CTO; Lacey Miller, Director of Marketing; and Steve Hernandez, Senior Engineer. With almost $1 million raised, the company plans to hire several positions at a variety of levels…

Prediction Series 2019: Interview with Peter Gillett, CEO, Zuant

What opportunities and challenges did you and/or Zuant identify at the start of 2018 and have things worked out as planned? Well, the big one here, of course, has been GDPR. By the start of 2018, we were already 18 months into the complete redesign of Zuant’s server-side having seen this as an opportunity to add a lot of other data management facilities along with the requirements of GDPR. This really has been one of our biggest projects, and total elapsed time has been about three years. But we now have a very…

Pegasystems Named a Leader in Customer Case Management in 2018 CRM Service Awards

Pega Empowers Organizations To Quickly Close Gaps In GDPR Risk Readiness Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises, today announced it has been named a leader in customer case management in CRM Magazine’s 2018 CRM Service Awards. This is the second consecutive year CRM Magazine has recognized Pega after naming the company as the “one to watch” in the same category in 2017. The 2018 CRM Service Awards honored Pega based on customer satisfaction, depth of…

Can Publishers And Agencies Survive In A World Led By The Duopoly?

There were some key buzzwords that drove a lot of the chatter in the advertising community in 2017, and none was more buzz-worthy than “the duopoly” -- a word used to describe mass media platforms Google and Facebook. There is a clear reason why the duopoly became a sensational subject in the trades: The duopoly is expected to rake in a combined 63% of US digital ad investment in 2017 -- up over 15% from the previous year. This investment trend isn’t because buyers want to massively consolidate and concentrate spend…

Notablist Finds PostUp is the #1 Email Technology for Publishing and Media

Notablist Is a Real-Time Competitive Intelligence Platform Designed Expressly for Sales Teams and Email Marketers PostUp, a leading email and audience development solution company, has been ranked as the world’s number one Email Service Provider (ESP) in terms of campaign frequency by Notablist. The rankings were announced following an analysis by the competitive intelligence service of email marketers. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow At the time of this…