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Cross-Channel Management

Airship Unveils Airship Journeys, Offering Brands Revolutionary Simplicity to Create, Manage and Optimize Cross-Channel Customer Experiences…

Intuitive visual interface combines goal-driven guidance and unified cross-channel management to make innovative customer engagement easy for the marketer Customer engagement company Airship introduced Airship Journeys, a new visual interface that makes customer engagement simpler and dramatically more effective for the marketer. Airship Journeys combines the power of visual sequencing and cross-channel branching with glanceable views of goal-based performance to make it easy for marketers to quickly create, manage and…

Independent Research Firm: SAS a Leader in Cross-Channel Campaign Management

SAS, which excels at helping marketers better understand customer behavior, has been named a leader in The Forrester Wave: Cross-Channel Campaign Management, Q1 2018. "SAS addresses the needs of data-savvy marketers comfortable with advanced analytics, workflows, measurement, and optimization tools," reports Forrester Research. SAS Customer Intelligence was top-ranked in the Current Offering category, including highest scores among all vendors for both the customer analytics and measurement and optimization criteria of…