Research Now SSI Launches Industry’s First Cross-Media Advertising Dashboard
Includes Agile Campaign Measurement, Optimization, and On-the-fly Adjustments
Research Now revealed its first advertising measurement dashboard for gathering configurable insights about campaign effectiveness across all channels. These include digital, mobile, emerging and traditional channels. Marketing managers receive all campaign effectiveness insights especially when the campaign is live—thus helping in decisions to realize the maximum impact and calculate ROI.
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